Jeremy Palmer sent a twitter update that often discussed “Duplicate content penalty” has been refuted by Google in a recent webmaster central blog post.

So the word from big G! is:

Let’s put this to bed once and for all, folks: There’s no such thing as a “duplicate content penalty.” At least, not in the way most people mean when they say that.

There are some penalties that are related to the idea of having the same content as another site—for example, if you’re scraping content from other sites and republishing it, or if you republish content without adding any additional value. These tactics are clearly outlined (and discouraged) in our Webmaster Guidelines:

• Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
• Avoid… “cookie cutter” approaches such as affiliate programs with little or no original content.
• If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

If you weren’t already aware, a wordpress blog creates “duplicate content” just because of the way the pages are structured.

A “domain-name/page-1/” and “domain-name.com/blogging/2008/09/10/todays-post.html” might contain the same content. Unless you’re willing to spend a little time setting “no follow” tags on sections on your blog, you are already publishing duplicate content on the web.

I’m not overly disturbed that (more…)

• Google
• 3 Comments

In the affiliate marketing industry, top affiliate Jeremy Palmer ranks as one of the nicest and most competent people.

Earlier this year, I had a great Friday Podcast session with Jeremy and invited him back for another chat.

He’s recently launched 2 new projects (one of which isn’t officially launched yet).

During our conversation, we talked about:

• Generating long-term income from your affiliate sites
• Creating “thick” (as opposed to thin) affiliate sites
• How to invest in your niche to maximize your success and profit
• How to create sticky and compelling sites
• And too much great stuff to list here…

Here’s the podcast link:

Friday Podcast: Jeremy Palmer and BIP2 [ 52:47 ] Play Now | Play in Popup | Download (996)

Here are the resources Jeremy mentions:

• Black Ink Project 2
• Black Ink Project – project site
• Optimize My Site (no longer available)

• podcasts
• 2 Comments

As top affiliate marketer Jeremy Palmer’s Black Ink Project moves into week 3, there’ve been a number of great guests who’ve presented and will be presented in the series.

First off, the site has undergone a design revamp:

Looking very sharp.

Yesterday (Monday), my buddy Amit Mehta presented his series of Pay-Per-Click strategies – the slides and recorded presentation are available for download.

Today, SEO specialist Aaron Wall will be presenting SEO and linking strategies.

It looks like the Black Ink Project will get many new affiliates off to a flying start.

On Friday, I’ll be presenting a session on social marketing strategies and building your online brand.

If you don’t already have access to this quality training, you should register at:

–> The Black Ink Project

• affiliate marketing
• 1 Comment