Leonard Lin is one of 3 co-founders of Tyler Projects, a Singapore-based software developer which focuses on social networking applications.

Their Battlestations application on the Facebook platform (and recently Friendster social network) is one of the most engaging and popular applications, incorporating flash animation and immersive gameplay. Besides featuring multiplayer features including player-versus-player gameplay, it also includes clan warfare and boasts an active Facebook forum.

I invited Leonard on the Friday Podcast and we discussed:

• How to develop a winning concept for your Facebook application
• Development strategies, especially going down the FBML (Facebook markup language) route versus developing in an iFrame environment
• Monetization options for Facebook developers
• Developing an active in-game economy, offering premium in-game items and growth strategies

Check out the Friday Podcast below:

Friday Podcast: Facebook Apps With Leonard Lin [ 47:01 ] Play Now | Play in Popup | Download (431)

You can also check out: Battlestations

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This past Wednesday I joined a number of Facebook Application developers and sponsors on a “Marketing and Monetization of Facebook Applications: Hype or Goldmine?” at the second Singapore Facebook Developers Garage organized by the Entrepreneur 27 Singapore and Singapore PHP users group.

The panelists included:

• Bernard Leong (Thymos Capital partner, and session moderator)
• Leonard Lin (TYLER Projects managing partner – developer of Facebook application BattleStations!)
• Kien Lee (Senatus founder – an investment holding company which owns more than 100 Facebook applications)
• and myself (through my work on the $uperRewards monetization system for Facebook applications)

Facebook Application Monetization Panel: Leonard Lin, myself, Bernard Leong, Kien Lee

I had my MP3 recorder capture most of our panel discussion and you can access the recording below.

Friday Podcast: Facebook Developers Garage [ 44:59 ] Play Now | Play in Popup | Download (1325)

For more coverage, check out:

• ThinkingNectar’s live blogging post of the panel discussion
• Nicole’s live blogging post of the panel discussion

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I’ll be on a panel next week at the second Singapore Facebook Developers Garage on March 5th, 715pm-1030pm.

The event is sponsored by Microsoft and the National University of Singapore.

Here’s a snippet of the panel:

If you didn’t already know, a number of the hottest Facebook Applications are coming out of (more…)

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