Leonard Lin is one of 3 co-founders of Tyler Projects, a Singapore-based software developer which focuses on social networking applications.
Their Battlestations application on the Facebook platform (and recently Friendster social network) is one of the most engaging and popular applications, incorporating flash animation and immersive gameplay. Besides featuring multiplayer features including player-versus-player gameplay, it also includes clan warfare and boasts an active Facebook forum.
I invited Leonard on the Friday Podcast and we discussed:
How to develop a winning concept for your Facebook application
Development strategies, especially going down the FBML (Facebook markup language) route versus developing in an iFrame environment
Monetization options for Facebook developers
Developing an active in-game economy, offering premium in-game items and growth strategies
This past Wednesday I joined a number of Facebook Application developers and sponsors on a “Marketing and Monetization of Facebook Applications: Hype or Goldmine?” at the second Singapore Facebook Developers Garage organized by the Entrepreneur 27 Singapore and Singapore PHP users group.