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Posts Tagged ‘Singapore’

WhoIsAndrewWee.com Affiliate Challenge Contest Update

The launch of the WhoIsAndrewWee.com Affiliate Challenge a couple of weeks back has proven to be quite an attractive proposal for new and experienced affiliates.

With prizes like gift cards and mini laptops on the line, there’s been a long line of applicants to Market Leverage in order to participate in the contest. (Note: for this specific contest, you have to be Singapore-based in order to qualify).

vault

The sticking point has been getting approved – to date, there’s only 1 eligible contestant in the contest.

One of the “risks” in making this contest only for Singapore-based affiliates is that there might be zero participants in the contest – not because there’s no interest, but because international affiliates in general have to take number of additional steps in order to get their affiliate applications approved, compared to their US counterparts (a point I highlighted during my appearance on Missy Ward’s TheSpew Episode “The SpewGirls Go Global” ).

Here are a couple of tips to be successfully approved as an affiliate (more…)

US Daylight Savings Times In Effect Now Till Nov 2

If you’re outside of the US, you’ll know that twice a year when the US goes on and off Daylight Savings Time, it can play havoc with appointments you’ve arranged, teleseminars, etc, when reality get shifted forward or backwards an hour.

For the record, the US is on DST as of March 9 and go off DST on Nov 2.

Singapore which is in a GMT+8 timezone is now 12 hours ahead of Eastern Standard Time (EST).

And you’ve been reminded, so showing up an hour late for a voice conference will not be so cool now that you’re aware…

Friday Podcast: Facebook Application Monetization – A View From The Inside…

facebook developers garageThis past Wednesday I joined a number of Facebook Application developers and sponsors on a “Marketing and Monetization of Facebook Applications: Hype or Goldmine?” at the second Singapore Facebook Developers Garage organized by the Entrepreneur 27 Singapore and Singapore PHP users group.

The panelists included:

  • Bernard Leong (Thymos Capital partner, and session moderator)
  • Leonard Lin (TYLER Projects managing partner – developer of Facebook application BattleStations!)
  • Kien Lee (Senatus founder – an investment holding company which owns more than 100 Facebook applications)
  • and myself (through my work on the $uperRewards monetization system for Facebook applications)

facebook application monetization panel

Facebook Application Monetization Panel: Leonard Lin, myself, Bernard Leong, Kien Lee

I had my MP3 recorder capture most of our panel discussion and you can access the recording below.

For more coverage, check out:

Monetization Options For Facebook Application Developers

In a couple of hours time I’ll be on the panel at the second Singapore Facebook Developers Garage, which features the topic: “Marketing and Monetization of FB Applications: Hype or Goldmine?

The session moderator Bernard Leong has posted a kickoff post: Marketing and Monetization of Facebook: Prologue

If you’ve spoken to me or exchanged emails, you’ll know that I’m a pragmatist at heart. Having see the rise of the dotcoms and dot-crashes soon after, I’m certainly not in this application if the end result of facebook monetization is mere “hype”.

Talking to Jason Bailey, whom I’m helping to launch his $uperRewards FB monetization system, I’ve seen the applications and case studies of successful FB applications which are making $100,000 – $200,000 a month.

These applications are probably in the top 5% of Facebook applications that turn a profit and a huge profit at that…and the reality of any capitalist society is that you must benchmark yourself against benchmark yourself against the leaders, rather than the other 90% of Facebook developers who are merely scrambling to find two nickels to rub together…

A business must be able to generate positive cashflow and must be able to sustain a comfortable lifestyle for the application creators. Anything less and you’re running a charity.

Let’s break this down for a moment…

An “average” application might generate $10,000 to $15,000 a month, which could be fairly reasonable…until you break that $15,000 by 30 days, or $500 a day.

$15,000 a month or $500 a day, with an assumption of 50,000 daily active users means you are generating 1 cent per daily user…that’s pretty pathetic

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Instead, if you want to go big with Facebook Applications, you need to define your goal and reverse engineer the process.

I think $100,000 per month is a decent benchmark. (as a starting point…)

With an average of (more…)