I’ve been invited to speak at a branding and marketing event this Thursday in Singapore organized by the NUS OC (National University of Singapore Overseas Colleges) and supported by the Entrepeneur 27 Singapore chapter.

I’ll be focusing on how startups and SMBs can leverage the power of the internet to generate leads, grow their business and increase revenue and profits.

If you’re in the neighbourhood, check out the event.

They have a facebook event page up.

If you come for the event, be sure to come up and say hi.

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This past Wednesday I joined a number of Facebook Application developers and sponsors on a “Marketing and Monetization of Facebook Applications: Hype or Goldmine?” at the second Singapore Facebook Developers Garage organized by the Entrepreneur 27 Singapore and Singapore PHP users group.

The panelists included:

• Bernard Leong (Thymos Capital partner, and session moderator)
• Leonard Lin (TYLER Projects managing partner – developer of Facebook application BattleStations!)
• Kien Lee (Senatus founder – an investment holding company which owns more than 100 Facebook applications)
• and myself (through my work on the $uperRewards monetization system for Facebook applications)

Facebook Application Monetization Panel: Leonard Lin, myself, Bernard Leong, Kien Lee

I had my MP3 recorder capture most of our panel discussion and you can access the recording below.

Friday Podcast: Facebook Developers Garage [ 44:59 ] Play Now | Play in Popup | Download (1325)

For more coverage, check out:

• ThinkingNectar’s live blogging post of the panel discussion
• Nicole’s live blogging post of the panel discussion

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In a couple of hours time I’ll be on the panel at the second Singapore Facebook Developers Garage, which features the topic: “Marketing and Monetization of FB Applications: Hype or Goldmine?”

The session moderator Bernard Leong has posted a kickoff post: Marketing and Monetization of Facebook: Prologue

If you’ve spoken to me or exchanged emails, you’ll know that I’m a pragmatist at heart. Having see the rise of the dotcoms and dot-crashes soon after, I’m certainly not in this application if the end result of facebook monetization is mere “hype”.

Talking to Jason Bailey, whom I’m helping to launch his $uperRewards FB monetization system, I’ve seen the applications and case studies of successful FB applications which are making $100,000 – $200,000 a month.

These applications are probably in the top 5% of Facebook applications that turn a profit and a huge profit at that…and the reality of any capitalist society is that you must benchmark yourself against benchmark yourself against the leaders, rather than the other 90% of Facebook developers who are merely scrambling to find two nickels to rub together…

A business must be able to generate positive cashflow and must be able to sustain a comfortable lifestyle for the application creators. Anything less and you’re running a charity.

Let’s break this down for a moment…

An “average” application might generate $10,000 to $15,000 a month, which could be fairly reasonable…until you break that $15,000 by 30 days, or $500 a day.

$15,000 a month or $500 a day, with an assumption of 50,000 daily active users means you are generating 1 cent per daily user…that’s pretty pathetic…

–

Instead, if you want to go big with Facebook Applications, you need to define your goal and reverse engineer the process.

I think $100,000 per month is a decent benchmark. (as a starting point…)

With an average of (more…)

• facebook, Internet Marketing
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I’ll be on a panel next week at the second Singapore Facebook Developers Garage on March 5th, 715pm-1030pm.

The event is sponsored by Microsoft and the National University of Singapore.

Here’s a snippet of the panel:

If you didn’t already know, a number of the hottest Facebook Applications are coming out of (more…)

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