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Posts Tagged ‘Video Marketing’

Friday Podcast: Affiliate Marketing Via Social Networks and Video With Peter Dunbar

Peter DunbarI invited Peter Dunbar, an experienced PPC and social media affiliate on the Friday Podcast to share strategies and promotion ideas for affiliates.

Peter has been an affiliate since 2000 and has a variety of different experiences in the internet marketing/affiliate industry since then, using a variety of different strategies to generate traffic to his sites.

During his time on the podcast, he shared a number of comprehensive tips to use video hosting networks such as YouTube, Metacafe, Revver and others to generate leads for your affiliate offers.

He also shared some business management tips which he’s used to grow his own business.

Besides his role as a VIP coach for the PPC Classroom program, he consults for clients on their internet marketing strategy, and has recently launched a new training site, AffCoaches, targeted at new and experienced affiliates.

Check out the podcast below:

Links:

Anatomy Of A Viral Video

What’s not to like about viral videos?

They attract tons of traffic.

Aside from minor content creation/editing costs, the production cost is minimal.

Video is getting hot.

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On the negative side:

Video viewers tend to be click happy and might click on the next “related video” before finishing yours.

They might not be motivated to head to an external link/website to take action.

Even if they do click on the link, they might not be qualified to participate in the CPA or affiliate offer.

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When video marketing is done right, however, it can get you more bang for your buck, compared to any other PPC or SEO/SEM campaign. National coverage, including appearances on shows like Conan, Ellen, Oprah could be in the cards.

Witness the video which made its appearance early last year Sammy Stephen’s minimall rap:

Here is the original version with about 3.8 million plays:

[youtube]http://www.youtube.com/watch?v=FJ3oHpup-pk[/youtube]

Some elements which made this a success:

  • A catchy electrosynth drum machine background track
  • An interesting host/performer (check out Sammy’s bug-eyed look)
  • Kitschy elements (whether you find it funny/humorous or just so plain bad that it’s good)

What I think works in its favor is the Sammy’s personality and the fact that he’s having fun with it.

As is apparent in his appearance on Fox 6 WBRC:

[youtube]http://www.youtube.com/watch?v=FbmVVOHa5BI[/youtube]

Now after watching that, aren’t you a little curious to check out his mini-mall?

Else Simon might have something to say about that:

[youtube]http://www.youtube.com/watch?v=r3Uux__e5aw&NR=1[/youtube]

It’s difficult to predict what the impact of a single video will be. However, there’re lots of examples to take a leaf out of and test.

YouTube Video + Word-Of-Mouth Marketing = A Flood of Traffic

I was hanging out at an internet chatroom listening to the latest buzz on the internet and the name “Magibon” came up.

Like iJustine (aka Justine Ezarik), Magibon is a young American woman whose videos on YouTube have generated quite a bit of interest, especially in Japan.

Here’s one of them:

[youtube]http://youtube.com/watch?v=kib05Ip6GSo[/youtube]

With 3.3 million views, it’s a little difficult to fathom the appeal where a young girl looks back at you for all of 30 seconds to about 4 minutes.

BUT the fact is that some of her videos have garnered between 1 million to 3 million views, she’s also appeared in a recent issue of Japan’s Playboy magazine (a non-nude pictorial) and been featured on a Japanese internet TV station GYAO.

You can check out Magibon’s wikipedia entry.

I think her appeal has to do with the fact that she looks like a Japanese schoolgirl or anime character (maybe both), and appeals to the techie/net-savvy/Japanese manga-anime reading/watching audience.

And she’s a partner of the YouTube partner program too.

What do we learn from this?

The fact that she’s being discussed in internet chatrooms suggests that rich media beyond text is being actively discussed in chatrooms. Subtle content is hammering its way onto YouTube viewers (especially in the tween/teen demographic), more so than overt content-based ads.

Is Magibon being sponsored by a skin whitening or skincare company? If not, it’ll just be a matter of time.

Video literally gives “face time” to everyday spokespersons (think of the Benetton or Dove print ads given the video treatment).

One way innovative marketers have bounced off the successful platform of video broadcasters like Magibon has been to (more…)

Friday Podcast: Got Video? Get With Jim Kukral

jim kukralI first communicated with Jim Kukral when I saw he was presenting a session on bloggers as the next wave of super affiliates during Affiliate Summit West 2007. Since then we’ve been talking over email, and he’s probably one of the few geekcasters who remembers I’m from Singapore (I’m not from Thailand, Sam….geeze!).

Aside from his experience at Kowabunga, and as one of the co-founders of ReveNews (with Wayne Porter) and having launched BlogKits, Scratchback and the now (infamous?) TwitterMeThis, Jim has just launched the Online Video Toolkit this week – a series of video tutorials on setting up to create video content.

Besides talking about the launch of OVT, we also discussed a number of video marketing strategies and its future prospect for online marketers.

Check out this week’s edition of the Friday Podcast

Online Video Toolkit

WhoIsAndrewWee.com Goes For A Minor Revamp

In general I don’t meddle with things unless they’re broken, although with Automattic releasing multiple versions of WordPress in recent months, it’s a struggle to upgrade to access the new features, as well as not upgrade too quickly in case any gaping security holes are disclosed.

I’ve performed some minor changes, which may enhance your reading experience.

who is andrew wee

I’ve revamped the “About Andrew” page, as you’ll see shortly.

The “Long Bio” page has some redudant information (already included in the “About Andrew” page). The main reason why I’m keeping it for now is that it’s built up a Google PageRank 4. So I’ll likely do a 301 redirect to better use that PR.

New on the pages tab is “Worth Reading” which I’ll continue to add to when I have time.

I’ve also moved the RSS feeds and my new (more…)