Monthly Archives: August 2006

At last, a blogger’s path to making Internet Marketing money!

It was a long wait.

SecretBlogWeaponAnd the wait is over.

To be frank, I have been mucking about with blogging till about a week ago.

That’s when Malaysia-based star blogger Gobala Krishnan launched his WordPress Adsense System. I call it my SecretBlogWeapon.

What is it?

It’s an integrated product containing an insider guide to the WordPress blogging platform, with all the plug-ins and templates to give you flexibility in developing a corporate, hobby or Google Adsense contextual advertising-optimized blog.

Speaking of Adsense, he includes the ‘Top 5 Adsense secrets you’ll ever need to know‘ and approaches to build niche content (which gives you greater traffic and income earning power) as well as methods to generate traffic and original content for your site.

There’re also other goodies like a comprehensive SEO guide and a ‘profitable blogging’ ebook.

All in, it’s great value and beats some of the products that I’ve paid more than double the price for.

Gobala mentioned that depending on demand the price might be adjusted. So do check it out now at SecretBlogWeapon.

As a bonus, having recently implemented it, I am available to help the next few bloggers who purchase it and have difficulty along the way (but not likely as the ebook is well-written).

If you have to plan to go Internet Marketing, be sure to bring your Secret Blog Weapon

Pro Game Gear Manufacturer Razer scores coup, lands deal with Microsoft Corp

Razer HabuCounterstrike, Painkiller, Battlefield 2, Half-Life, Quake, Guild Wars fans rejoice!

High-end gaming peripheral manufacturer Razer USA Ltd just announced today at Games Convention in Leipzig, Germany, a joint effort with Microsoft Hardware to design and develop next-generation computer gaming peripherals.

This is a major coup for Razer, long a cult hit for professional gamers who choose Razer’s high-end gaming peripherals. Razer has taken the leading in sponsoring several professional gaming tournaments in the Republic.
They’ve jointly introduced a new gaming mouse, the Microsoft Habu.

“We are thrilled to partner with Microsoft to combine form and function in order to deliver the best gaming products possible,” said Robert “Razerguy” Krakoff, president of Razer. “The Hardware Group stands out when it comes to comfort and design — and when we combine that with our years of experience in gaming power and precision, we will truly elevate the quality and overall gaming experience for our customers.”

“By partnering with Razer, we are building on our own legacy of developing innovative hardware solutions while taking advantage of Razer’s expertise in providing smart technology that elevates the PC gaming experience,” said Bill Jukes, product marketing manager for Microsoft Hardware at Microsoft. “We believe that Microsoft Habu specifically addresses the demands of today’s PC gamers, and its versatility, comfort and performance will benefit gamers of every genre.”

For more information, check out Razerguy’s blog: Razerguy on Form Meets Function

To look at the viral marketing elements of their campaign, check out http://www.notfornoobs.com

Running the million dollar Internet Marketing marathon

Imagine a race where there are 1041 participants and there are two winners.

Would you join in?

Odds sound stacked against you?

What if it costs nothing to participate in and the prizes could be worth million of dollars?

Does that change your mind?

That’s the situation when I took part in Ewen Chia’s Super Affiliate Cloning Program (SACP) challenge. Ewen has been consistently top affiliate for Internet Marketer’s Marlon Sanders, John Reese and Mike Filasamie. He’s the Internet Marketers’ Marketer so to speak.

The SACP would be the ticket to getting the training and tools to become a ‘Super Affiliate’ essentially the top 1% of affiliate marketers. (and the top tier affiliate marketers pull in hundreds of thousands of dollars each month in affiliate income)
I joined in the race to be one of the top two.

Determined to give my all to succeed.

This was my entry: (contains explicit language – scroll past the bold text if it will hurt your eyes):

  1. andrew wee Says:
    1. How you can profit from this information OR how it has changed your thinking about affiliate marketing. And…Hi Ewen,
    1) Of the factors you mentioned, a focused and concentrated Affiliate Marketing Mindset is the most important element that sets the pace for everything else.
    It’s the ‘blueprint’ to succeed which is a pattern where all the other affiliate marketing pieces fall into.You can have the world’s best system, the best materials on hand, but if you are hit by the procrastination virus, your mind is bent and broken from years of excuses and reasons why not to do something, you WILL fail.What I took away from your document is that it all starts from the mind (the hard part).
    If you can visualize it, you can make it reality.

    2. Why YOU deserve to be one of the select few in my coaching program and what it would mean to get a FREE pass. How would that change your future? Would you buy a new car? A new house? Pay off debt?

    Should you pick me because I have no money/I am old/I am young/I have tried everything else and failed/I have five starving kids at home/I have been doing internet marketing for 5 years and nothing to show for it?

    I say FUCK THAT.
    FUCK excuses.
    If I get into the program due to sympathy, I won’t ever be able to earn real respect. Even if I am a success afterwards.
    If I get in, it’s on merits, and merits alone.

    I don’t think the fact that I may be disadvantaged to qualify for your program.
    It shouldn’t factor in the equation.
    The past is ancient history.
    It’s literally yesterday’s news.

    I focus on the PRESENT and the FUTURE.

    I look at:
    1) where I am today
    2) where I want to be tomorrow
    3) the best way to get there.

    ***I see your coaching program as the best way to get there.***

    I am HUNGRY for success. I set myself a goal of accumilating $5m in assets by the age of 35. (that’s 2 years away) And will do whatever it takes to get there.

    I deserve to be in your program because it’s a 2-way street.
    You deserve me to be in your program because you KNOW that I will do WHATEVER it takes to reach that pinnacle of success.

    I believe in ‘walking the walk’, rather than merely ‘talking the talk’.
    If it’s going to take 20 hour workdays for a month to get the product launched and ready (Believe me, I’ve done that during the dotcom era.), if it has to be done, it HAS to be done.

    RESULTS speak louder than words or excuses.

    I’ll spare you all the grandmother stories.

    Give me an opportunity prove it to you.
    Give me a place in your coaching program.

    Cheers,
    Andrew Wee

In the midst of the competition, Ewen set aside a 24 hour period to answer all questions related to affiliate marketing, no-holds barred.

You can check out: Ewen Chia’s questions and answers about affiliate marketing.

It is a useful primer for those new to affiliate marketing and gives tips to enhance your existing efforts.

And midway through the competition, Ewen mentioned there’d be a second phase to the competition and he’d be giving away a third ticket.

Did I go for it?

Heck yeah!

Here’s my entry (some explicit language again, so scroll through if you are easily offended):

  1. andrew wee Says:
    Hi Ewen,
    to answer yr 2 part question:
    1) Take 2 minutes right now to post about the people that have told you that you couldn’t succeed online My dad is in his 60s now and while he was in his late 20s, he started his engineering services company. At it’s peak, it generated about US$40 million in professional services revenue. Not bad for a Singapore company.To date, he’s since expanded to Beijing and Shanghai, and has asked me several times to join him.

    I may be crazy, but I want to create my own business empire.

    He doesn’t believe in new-fangled ideas like SMS, email (in fact, he gets a secretary to print out his emails, he dictates the replies to her, she types them in and emails them out).

    For him, the Internet is just a bunch of hot air and bullshit.

    There’s quite a lot of unease, now that I’ve gone into Internet Marketing.

    The fact that I have a new 3 month old daughter and the household expenses are building up, is a constant source of pressure.

    I’m eating into my savings, but I know there’s light at the end of the tunnel. I just have to dig damn fast to reach there.

    I’ve also given up my corporate training and personal coaching business to focus on Internet Marketing. My contacts and clients are constantly asking me if i’m crazy to go into an ‘unproven’ business.

    In fact, there are several times when people ask my wife what i’m working as. She’s too embarassed to say what i’m doing.

    Older folks and relatives really have no clue what I’m doing, and they think i’m sending out ‘electronic letters’ begging people for money.

    Damn, that pisses me off…

    At my most stressful moments, I don’t know whether to laugh or cry.

    Sometimes I do both.

    2) and how you’re going to feel once you do succeed with the Super Affiliate Cloning Program.

    Once I succeed, I’ll frame my first check.
    I’ll scan it as a JPEG or GIF and post it on my website.

    I’ll go to a postcard printing company, print out 1,000 postcards with the check prominently displayed on one side.
    On the other edge, i’ll print in all caps “I TOLD YOU SO!”

    I’ll post out postcards to every naysayer who ever told me I was crazy.

    To particularly irritating naysayers I’ll probably send them a postcard via REGISTERED MAIL (requiring an acknowledgement) every day for about 2 weeks (maybe i’ll call it my ‘autoresponder gone wild’ campaign).

    I’ll hire telemarketers to call each of the naysayers and ask ‘did you receive the postcard?’

    I’ll go to the bank, enquire about their platinum credit cards. Find out I qualify then turn them flatly down and say i’m taking my business elsewhere.

    The short answer to your question is:
    1) Liberated!
    2) Justified!
    3) Liberated!
    oh, and did I say, Liberated?

So I had to fend with 154 competitiors for the third ticket.

I waited for the results.

In the meantime, Ewen did an interview with Marlon Sanders which contains lots of information and insight. I’d like to post the URL, but it’s been removed.

Finally.

The day of the results!

I came.

I saw.

I did not conqueor.

Was I disappointed?

Yes

Was I majorly peeved?

Yes!

But more so, I wanted to know what did the winners have in their entries that helped them win.

More important than merely winning the race, is to understand the methodology and being able to leave with a ‘takeaway‘ rather than leave the table with nothing.

Have I captured Ewen’s 24-hour Q&A about affiliate marketing?

Captured it as a PDF for reference?

Hell yeah!

That’s money on the table!

There are 2 types of situations we constantly find ourselves in.

  • The day-to-day battles.

Sometimes we win. Sometimes we lose.

I didnt do so well this time.

  • I’m aiming to win the Internet Marketing war.

If there’s interest, I will perform an analysis of the winning posts. (so others can win the next battle)
PS: if you’re not already an experienced affiliate marketer, check out Ewen’s Secret Affiliate Weapon. It’s priced at a crazy price and you get loads of useful materials you can use immediately to get results.

Ewen Chia: Affiliate Internet Marketing special offer plus bonuses

I was frankly quite surprised by the massive take up rate of Ewen Chia’s Secret Affiliate Weapon, and I am in the process of sending you the special reports I promised.

For those who’ve sent me their receipts, Bee Heng and Terence, can you please use the feedback form and include your emails in the body of the message?

My script is giving some problems and the name and email fields have not been captured.

I have to rush off to a seminar shortly, but I promise to send you the documents by 10pm this evening.

As a bonus, I will look for some additional ebooks to mail you too. I have ebooks on Adsense, SEO, Aritcle Marketing. Please indicate which you prefer.
This special bonus will also apply to any further take-ups today (22nd Aug 2006).

Please include your email address in the contact form, so I can email you the documents.

Kill Santa: an Internet Marketing story

When’s the best time to go into Internet Marketing some ask.

Anytime.

But if you’d want to capitalize on huge masses of people, rabid for products, and willing to shell out top dollar for products and services, you can’t get better than special events, celebrations and holidays.

The Olympics and World Cup are way past (with some racking in revenue in the tens of thousands off affiliate marketing) and retailers rejoice as the year-end shopping comes about.

For some retailers, more than half their annual revenue could come from the Christmas shopping season alone, so there’s adequate time to do strategic planning to capitalize on the business opportunities.

We can’t kill Santa, but we can sure make a killing at Christmas.

How fantatical are the consumers? Consider Zach Comm’s (son of Adsense guru Joel Comm) post on: Bionicle – A Fan Critiques the New Sets.
Fanatically loyal fans can make and break the market.

Put toys and Christmas together and you have a lucrative market.
To succeed however, you’d need to do accurate research to position yourself for success.

Here’re some suggestions:

  • Scope out the forums: What’re the hot topics? The Xbox360 and PS3 are on everyone’s lips, but could there be a sleeper hit? Maybe paintball guns? The new-fangled Furbies? Star Wars toys? Only insiders have the inside scoop, so blend in, get the buzz.
  • Top seller’s lists/wishlists: Amazon and other retailers list their bestsellers (possibly updated hourly depending on their order processing infrastructure). Identify trends. What’re the hot new technologies that’ll be in toys? GPS? Bluetooth? USB/firewire connectivity? What will the next ‘killer’ toy be? Is it for boys? girls? unisex?
  • Support for other channels: Successful retailers will tend to expand their branding and presence by branching into other media like Web sites and TV programs, cartoons, etc. You can gauge the popularity of these media by looking at their Alexa/Google PR rankings (for the Web), Nielsen ratings for TV, and rating services for radio programs.
  • Offline still rules: The above channels are adopted by manufacturers/brand owners, but it’s important to adopt a needs-based approach and get feedback from the consumers themselves. Poll your little nephew/niece and his friends. Talk to your friends kids. Get a pulse for what’s hot and hip. Not from the advertisers, but from the consumers.

With good data at your fingertips, you can then position yourself.

Opportunities are always out there.

It’s just a matter of seeing them.

Viral Internet Marketing: fedexfurniture.com

FedEx FurnitureCredit to Gwen for pointing this site out on her site: GwendolynTan.com.

Let’s look at the elements of this site:

  • An intriguing story

Jose’s friends moved to Seattle and did not have a job. Although they managed to get housing, they didn’t have furniture. They decided to built furniture using Federal Express shipping boxes.

Some time later, Jose moved to Arizona and faced the same problem. He decided to follow their example building his own furniture, which now includes:

  • desk
  • bed
  • couch
  • dining table
  • chairs

Whether you’re curious about how they did it, or just wondering if they’re plain crazy, you’ll be drawn to their site.

How sticky is their site?

Very. Even though they don’t have a technorati account, there are 91 links to their fedexfurniture.com. (now 92 after counting this post!)

Their Google PageRank (PR) is a mighty 6. (anything above a 4 means the Google Spiders crawl your site very regularly). Their Alexa ranking is also a respectable 439,637 (as of Aug 19,2006).

What helps is that lots of traffic has been generated from links from several high authority sources like:

  • Digg
  • Livedoor (a large Japanese portal)
  • USA Today
  • Wired
  • TechCrunch
  • Boing Boing
  • The Seattle Times

Controversy, controversy

The biggest element of their publicity likely has been the frenzy whipped up by FedDex. Look at the legal letters they’ve sent to poor Jose.

It’s better publicity than anything you could buy at Google AdWords.

Where’s the money?

To monetize their traffic, Jose and company could consider revenue streams such as:

  • Google Adsense
  • Leveraging off their PR ranking to sell backlinks to other sites
  • Affiliate marketing to monetize their incoming traffic
  • Do promotions for other companies like furniture or deliveries companies (can you imagine UPS or Ikea advertising on their site?)