Category Archives: Internet Marketing

Building Autopilot Internet Businesses: An Insider’s Dollars and Sense Perspective

I think “passive income” and “autopilot internet business” are 2 of the most frequently abused terms in the brick-and-mortar as well as the online business world.

If you’re thinking that you can set up a business and have it running completely by itself, which continues to generate consistent and regular income month-on-month and continues to do that without you having anything to do with it, I would be pretty keen to take a look.

atm automatic income

It IS possible to do it once you have systems in place, but given the highly competitive nature of niches in the online marketing world, you will need to put in some effort to maintain your business performance.

If you are interested in building a long-term, sustainable business continue reading on.

So you hear about some Internet guru telling you that if you create 1,000 websites and they make $1 a day, and if you make $1,000 a day, that’s $30,000 a month, right?

WRONG.

While you can theoretically do that with Continue reading

YOU Are Responsible For Your Internet Marketing Financial Destiny

About a year and a half ago, my banker at one of the top US banks gave me a call about investing in a hedge fund.

A hedge fund works like a mutual fund in that they aggregate shareholder funds and invest in a basket of stocks, calls, options and other financial instruments like notes and bonds.

The different is that a hedge fund engages in contrarian strategies, they “hedge” your investment which effectively limits your potential gain, but more importantly ensure that your investment doesn’t drop too much if the market weakens.

That’s the theory anyway.

So I was looking at the available hedge funds and rather than go for the “global equity” variety, which holds a basket of different stocks so that it approximately represents the global financial market, I took a look at the specialty funds.

I was leaning towards the resources and mining hedge fund (which invests in previous metals like gold, silver, platinum and in stocks involved in the mining industry (oil, coal, gas, iron, etc). Kinda a proxy for raw materials.

The banker gave a strong case for investing in the financials and FX fund which would go into banking related and finance related stocks.

I went into the financial and FX fund.

Fast forward about a year and a half, the US dollar has weakened considerably against the other foreign currencies. The sub-prime mortgage situation has destroyed the home loan market for many of the smaller banks, and some of the bigger banks are wobbling on their feet.

Meanwhile, gold prices are going gangbusters, the price of gas has just about doubled in many countries, including Singapore.

My holdings in the financial and FX fund has risen about 9% (were it not for the hedging strategy I guess it could very well have dropped 20-30%).

Meanwhile, the metals and resources fund is up at least 17%.

So, am I upset with my banker?

A little. But then on hindsight, with investment, it’s really not something you should dabble in, unless you have the stomach for balancing your potential gain with the risk you’ll be taking on.

Investment requires watching global trends like a weakening US dollar, seeing the leading signs of the sub-prime mortgage situation and taking appropriate action.

So that’s financial investment.

On the other hand if you’re running a brick-and-mortar business, or an online internet marketing business, your destiny is firmly in your hands.

You will still need to watch global trends, but whether you survive and thrive, or crash and burn is very much dependent on what you do and how you do it.

If investing a couple of hours a week into improving your knowledge and skills and more importantly, taking consistent action means you grow your finances at 30-50%, would you do it?

Granted, it’s going to be more active and require hands-on effort, rather than making that one phone call and filling in a bunch of investment forms.

But when you look at what’s at stake, isn’t it worth it?

2008 has just started, and it’s time to move up to the next level.

As 2007 Draws To A Close…

…There’s just a little more than a day to finish what you were supposed to have completed this year.

It’s natural to measure your achievements by how much you have earned, but I think a more important measure is how much you have learned this year.

Even a salaried employee can go through the year, earning a steady paycheck, with a fat bonus on top of it, and not learn much or be very much improved over the past year…not to mention an internet marketer or entrepreneur who spent all year reading, “finding their direction” and still not be much closer to their goal.

Look into the psychological mirror and take a hard look at the reflection, is the “You” on December 31, 2007, very different from the “You” on January 1, 2007?

What are 3 achievements you have made this year, and what are 3 achievements you plan to achieve next year.

In his book “The Magic of Thinking Big” author David Schwartz says if you want to get something done, give it to a busy person because it will get done. If you give it to someone with lots of free time on their hands, it’s likely they won’t get it done because they aren’t able to prioritize and take action. And action is where it counts, because ideas and thoughts are not active till acted upon.

In January, I’ll be:

  • Developing and launching a membership site as part of the Super Affiliate Accelerator project I’m working on with PPC Super Affiliate Amit Mehta.
  • Interviewing Seer Interactive’s Wil Reynolds (one of the best speakers addressing issues in SEO).
  • Launching a guerilla style PPC campaign which I’ve adapted from tactics my buddy Ruck has blogged about over at CashTactics.
  • Developing a series of content creation tutorials over at Haiko De Poel’s ABestWeb affiliate marketing forum.
  • Launching a contest on this blog with attractive prizes. (I have a $250 prize in the bag now and will aiming to get $1,000 worth by the launch).

And a number of assorted administrative and tax issues for a new Internet Marketing company which Amit and I formed about a month ago.

I can’t really say I’ll get the 8+ hours sleep per day that I’ve enjoyed over the last 2 weeks…

But it’s going to be one heck of a wild ride!

See you in 2008!

The Internet Marketing Landscape in China?

I’m filing this blog post from Guangzhou, China, which is on one of China’s coasts, and is pretty urbanized.

In case your mental picture of China looks like this:

china

Mountains, low rise buildings and tall stone temples.

Here’s a somewhat cloudy picture of the city’s skyline:

china

Can Internet Marketers thrive in China?

The challenge for newly developed and developing countries is Continue reading

Monday Question: The Death of Blogging and Long Term Business Growth

I got a short and sweet question today “Is blogging dead?
I was planning to start a blog, but I heard that I should create and optimize a Facebook profile instead.
What’s your advice?


That’s an interesting question and let me do my best to you an interesting answer.

If you read Stephanie Agresta (AKA Internet Geek Girl’s) post “Blogging is not dead (but I am really busy)“, you’d realize that like a lot of popular bloggers (eg. Sam Harrelson, Wayne Porter, Jim Kukral and Co), Steph has reduced the frequency of her “long form” (eg. WordPress blogging), in favor of micro-blogging (eg. Twitter and it’s companions).

So blogging is not “dying” nor will it “die” anytime soon.

The significant issue at hand is to get a grip on your long term business growth.

Are you being overly tactical – looking at the micro level of your business – whether you should set up a squidoo page, a hubpage, a facebook profile, throw up a social community site…

When really you need to be more strategic in nature!

If you need an analogy – strategic or being long term-focused means looking at the forest, and fashioning a master plan.

Being tactical means you’re looking at an individual tree and trying to optimize it. Taking care of the day-to-day. so to speak.

Don’t get me wrong, you NEED to be tactical in nature when you’re going into a new niche and building up your skills, but you shouldn’t be Continue reading

Monday Question: “Can I Be A Successful Blogger and Affiliate Marketer?”

Today’s Monday Question comes from Ken who asks:

I’m a new Internet Marketer and like you, I plan to focus on blogging and affiliate marketing. I make about $500 a month now.

What’s the best way of doing this? I want to be the next Darren Rowse! I’m planning to quit my job by the end of the year after getting my bonus if this gig works out for me…

freedomMy answer:

It’s great to hear you’re taking action on your goals, Ken, especially as you’ve found that the Internet lifestyle gives you more options.

I don’t think newer Internet Marketers can successfully master two areas, unless you’re very disciplined. You probably should focus on one area.

Between blogging and affiliate marketing, although the two fields are related, I’d recommend you focus on affiliate marketing as that activity directly generates income. With blogging, income tends to be a secondary focus (unless you’re highly skilled at monetizing your blog).

I’m more concerned with the fact that you’re generating $500 from your Internet Marketing efforts now.

Have you calculated your Continue reading