Category Archives: Internet Marketing

Amazon Amapedia: Hidden Potential or Dead Duck?

It’s been about 5 months since Amazon launched it’s own Wikipedia-type site, where users could tag and submit their opinions and review.

So what’s happened since the launch?

In Jan, when WebProNews announced the Amapedia launch, early feedback was along the lines of:

The site looks pretty raw currently and has little info in it – it is after all brand new.

And now nearly half a year later, I find 15 product reviews on the site, none of which are particularly inspiring. Worst still, some product discussions haven’t had an update in 55 days.

Ghost town?

For sure.

Critics will question, Is it even a worthwhile exercise for the mammoth online retailer?

Let’s look at the demand for Wikipedias, or user-contributed content sites:

wikipedia overture

So there is high demand for online information reference sites.

And the chances are, once you’ve discovered wikipedia, you’re likely to bookmark or keep it in mind, and head over there to bone up on unfamiliar topics.

I’ve gone over there a number of times in the course of my blogging and site development efforts to fact check or build up my background knowledge.

So where has the story gone wrong for poor Amapedia?

amazon amapedia

The site design certainly looks polished and is consistent with Amazon’s branding and consistent sitewide design.

I do find the Continue reading

WhoIsAndrewWee.com Ranks 10th in Web Revenue Blog Rankings

Pat McCarthy over at ConversionRater has released updated blog rankings for “Web Revenue Blog Rankings“.

What’s a “web revenue blog”? Pat defines it as:

Blogs that focus on affiliate marketing, display advertising, contextual advertising, and actually helping people generate revenue in these ways by running their own site

Pat’s compiled a list of 28 blogs and as an inaugural participant, landed in a #10.

The top blogs include the usual suspects like:

As well as other notables like WickedFire malcontent Jon “aojon” F, Jon Warass, Scott Jangro, Carsten Cumbrowski, Sam Harrelson, TylerCruz, Andrew Johnson, Stuart (Earners Blog).

Awards are nice, though I don’t place much emphasis on going out to land them.

The publicity always helps if it bring more people who might get something from the content I post.

Peer recognition is something Continue reading

“The One Skill All Internet Marketers Must Possess…”

I was thinking about SleepyBlogger Robyn Tippins‘ reply to our discussion whether onsite blogging provides value: “I find it so difficult to live-blog a session and actually pay attention to the speaker. Some are better at this I think.”

So the conversation seems to have shifted from whether “onsite blogging” provides value, to how difficult it is to “liveblog a session” because of the multiple tasks involved:

  • Pay attention to the speaker
  • Live blog the session

Here’s a secret I learned as a former journalist. I together with the reporters from the Reuters, Associated Press and Bloomberg news wires, sat listening to Microsoft, HP or some other company make their announcement, and we used our strategies, following that, we’d file our reports (the newswire guys generally filed their reports within 30 seconds to a minute to someone in the newsroom), the reports would go live.

Due to our ability to effectively process the information successfully, their reports would be circulated all over the world, and my news stories would make it to page one of Singapore’s business daily, or it’d make the front page of the tech session.

Compared to everyone else, we have the same brain, the same abilities, but yet we’re able to achieve different results.

So the question is:

What made the difference?

Before we get into that, consider all the tasks you have to get through every day.

You need to:

  • Check and respond to email
  • Collaborate with joint venture partners
  • Develop your own products (or project manage if you’ve outsourced it)
  • Update your blog or submit news articles/press releases
  • Manage the sales team in following up and marketing your services
  • The administrative stuff like filing paper, and probably the least exciting activity (at least for me…) filing your taxes

On top of that, we all only have 24 hours to finish this in.

So again: What makes the difference?

Your time planning and execution strategy you use make all the difference.

I won’t go into time planning, but focus on the execution aspect.

Many business owners and new entrepreneurs fail because:

  • They fail to realize what’s important
  • They fail to do what’s important
  • They fail to follow up on what’s important

The Pareto principle states that 20% of the people in a city in Italy owned 80% of it’s wealth. Since then, the Vilfredo Pareto’s principle has been generalized to:

“20% of what you do will lead to 80% of your results” — So of the 10 things you do, you need to complete 2 of them to become really successful. The problem is that most people choose to do maybe 5 or 6 things.

Unfortunately, those 5 things Continue reading

Meeting Up With Backend Sale Guru Alex Nghiem

If you don’t already have a backend sale in mind as you launch your product, you’re potentially leaving hundreds of thousands of dollars on the table…

The problem was that till now, there hadn’t been many resources available to address this need, which was what drove backend sale specialist Alex Nghiem to launch the Backend Cash Manuscript.

andrew wee and alex nghiem

Andrew Wee and Alex Nghiem

I had the opportunity to spend time with Alex on the sidelines of Matt Bacak’s Marketing Madness Live event in Atlanta, Georgia.

And it is astonishing how many marketers could easily have bumped up the value of their products by many times just by investing an incremental effort in their product development stage.

As a content creator, I know that it’s easy to get stuck in the ‘product creation’ mode and neglect to think out of the box for a moment, put in a few more hours and magnify the value of your product.

In a specific case study with a prominent Internet Marketer, Continue reading

Going For The Big Bucks With Seasonal Niches

You’ll hear Internet Marketers perpetually talking about niches, and they’re usually centered around product or brand categories, such as the Nintendo Wii or Ps3 game consoles, or weight loss/hair loss products or ones related to diet and fitness.

But how about going beyond these to look at seasonal niches.

They could be underserved by Internet Marketers who might be clustered in the ‘traditional’ niches…

Take a look at the Google Trends charts for 3 holidays I’ve selected:google trends seasonal niches

While Christmas has high demand, it likely will have a huge number of marketers creating niche sites intended to cater to this holiday. So it likely will be as competitive as the product niches like weight loss.

Going by our gut feel, Valentine’s Day is a seasonal niche which will likely be overserved too. Continue reading

Upping Your Internet Marketing Productivity with Quiet Time

There’s a focus on getting maximum productivity to generate more traffic, build your list or developing more products.
After all, there’re only 24 hours in a day and rushing your product to the market, and building your community are priorities

But, there is value to taking a half hour out every day to use quiet time to think about your current projects.

Quiet time is NOT about sitting on your couch and watching TV.
Nor does it involve looking for a quiet corner with a six-pack.

Rather, it’s a form of Continue reading