Tag Archives: blogging

How to Crash-And-Burn Your Branding Blog

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Bloggers take note, there’re 2 basic types of blogs:

  • Branding blogs
  • Monetization blogs

Branding blogs: Build either your personal brand or a product/service brand. An example of this could be high-end gaming peripheral manufacturer Razer’s blog or this blog which focuses on blogging, affiliate marketing and traffic generation.

On the other hand, you have “Monetization blogs” which are intended to generate income. The blogs can serve either as traffic generation tools to push visitors to a site, or sell products or services themselves. Product review blogs designed to close transactions fall into this category.

Monetization blogs also include blogs created solely to monetize Google’s Adsense contextual advertising program. Such blogs feature prominent locations for adsense advertising blocks, or other advertising networks like Yahoo Search Marketing or Adbrite’s ad blocks.

You can recognize Continue reading →

How Big Is Your…And An Overview of RSS

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Newer Internet Marketers continue to be confounded, bewildered and frustrated by RSS.

Sure, everyone may know that it stands for “Really Simple Syndication”, or “Rich Site Summary”. Or if you go back to it’s earlier definition RDF Site Summary.

But what does it all mean?

And is it a new technology.

Again, like blogging, RSS traces it’s roots for a number of years. To 1999 in fact.

RSS is a way of accessing content from blogs and podcasts via a easy to use interface.

While RSS was used to broadcast content from personal blogs previously, increasingly businesses and online marketers are using RSS feeds as a means of generating brand awareness and to promote products and services too.

The bugbear with RSS however, lies in the fact that it requires some techy know how to set up successfully.

Microsoft has announced that the new Windows Vista incorporates RSS support.

Given that I will be holding back on a Vista upgrade for some time (and I suspect others will also), here’re some intermediate solutions.

My preference is to install the Mozilla Thunderbird email client, which incorporates RSS support.

Another program I like is the Blog Explosion RSS Reader.

If you’ve just started out with your blogging efforts, joining Continue reading →

Blogging Resources For Jo Han Mok Telecall

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I just finished an affiliate marketing training call with Internet Marketing Guru Jo Han Mok and Rasheed Ali.

My topic area was on blogging and blog monetization.

As a followup to the call, here’re my notes for the participants.

Blogging at blogger.com and wordpress.com

It’s ok to test out the blogging waters when you’re starting out, however, do note that these services are targeted at hobbyists and recreational bloggers.

You’re subjected to their terms of service, which unsurprisingly prohibits promotion of adult, gaming, pharmaceutical-related niches among others.
Violation of their terms of service means they may forcibly take back the domain if you happen to violate their rules (inadvertedly or otherwise).

If you build up the Google PageRank or traffic to the domain, you don’t have the option of selling the domain (which could be value in the hundreds of thousand or millions for a high value, high traffic domain). The blog service provider owns the domain. Good luck Continue reading →

Recover Lost Blog Traffic with Killer Plugin

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Regular readers will know that I’ve switched from my old /post-ID/post-name/ permalink structure to the more SEO-friendly /category/post-name/ permalink structure a few weeks back. (Blog Permalink Structure Optimization and Bringing Hordes of Traffic Over)

It doesn’t take a rocket scientist (or a SEM) to figure out that www.WhoIsAndrewWee.com/blogging/wordpress-optimization is going to be a heck of a lot easier both for humans and search engines, compared to www.WhoIsAndrewWee.com/573/wordpress-optimization.

Besides the richer keyword dense URL, your blog visitors will have an idea what category your post falls into, especially if you have a (fairly) tightly-themed blog (I’m doing my best to focus on blogging/affiliate marketing/social traffic generation).

To counter the potential loss of 300+ indexed pages in the search engines, I’d spent quite a significant amount of time on a 301 Redirect page, manually keying in cryptic redirects like:

Redirect /101/exclusive-99-internet-marketing-giveway-including-robert-allen-book/ http://www.whoisandrewwee.com/internet-marketing/exclusive-99-internet-marketing-giveway-including-robert-allen-book/
(And repeating that another 299 times).

But then again, having gone on a roll in the last couple of months, the prospect of losing traffic wasn’t a pleasant prospect.

Providence wasn’t far, however. Continue reading →

9rules Round 6…Not Too Far Off

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When Paul Scrivens whispers, the blogging community takes notice.

Here’s a post from a 9rules Notes thread about 9rules Round 6 from the 9rules Head Honcho himself:

Round 6 has the “potential” to occur in April-May or maybe even March. Voting for this contest is open only to 9rules Members and will take place in the private forums.

See: 9rules Round 5 Contest

Keen to get into the highest valued blog network (a cool $72m) as rated by the BlogNetworkList? Continue reading →