The writing’s been on the wall for some time – merchants and affiliates need to up their game if they’re to stay relevant, especially as the market gets more sophisticated.
Just take a look at the signs of the times:
- Implementation of stricter quality measure (eg Google Quality Score) to clamp down on “thin” sites. Especially hit hard are single page landing sites.
- The noose tightens. You can get somewhat around the QS issue with an about us, contact, privacy page and sitemap. But you can be sure that the quality control noose will continue to tighten.
- Expansion of the PPC and Affiliate market: Just like in the dotcom days, you’ll have fools rushing in, especially as PPC and affiliate marketing start to go prime time. Already, the “pseudo gurus” have shifted from pimping “Adsense in a Box” products to “CPA in a Box” products. [I've looked at a number of these products and the only person making anything from them, is the guy who sold it to you].
So is some “guru” out there going to exploit this market by issuing a free “Death of Affiliate Marketing” report?
If so, stay as far away as you can, because most expensive advice you will ever get is “free advice”.
I was reading Jim Lillig’s post “Performance Marketing Makes Sense” especially the part where he says:
“I believe engagement is to blame. The final frontier of advertising is to connect a product (and ultimately a brand) with truly interested consumers in a relevant, meaningful andlasting way at a time when they have the propensity to purchase or consider a purchase.“
In my opinion, it’s very much a “chicken and egg” issue.
If you’re promoting $1 or $2 zip or email submit offers, you’d be wondering what level of “engagement” you can work on, especially if you’re running at a 30 – 50% margin at best (or $0.30 to $0.50).
Granted some of us have the priviledge of getting Super Affiliate payouts which are double, triple or even higher than the posted rate, but what about the average affiliate?
You have a couple of options, and both aren’t exactly easy to take action on.
The first is to promote (more…)
It’s been more than a week since I left Las Vegas after attending Anik Singal and Jeremy Palmer’s PPC Classroom Live.
So the question is “Was it worth a 20+ hour plane ride each way?”
Certainly a resounding YES!
I got to meet a bunch of great people and the stellar cast of speakers presented great content. Now it’s a matter of hunkering down and putting some of those ideas into practise.
The turnout was very respectable with the room filled to the gills…
It was great to hear how Anik took one of his info product sites, added CPA offers to it and have it generated $42,000+ to date this year.
Andrew Wee and Anik Singal
Just as you’re seeing a convergence of search marketing and PPC marketing, I believe the worlds of info marketing and lead generation/affiliate marketing are going to draw closer in the coming year.
Andrew Wee, Kirt Christensen, Greg Cesar
I look to Kirt Christensen as one of the pioneers in Internet Marketing, together with his partner, Terry Dean.
It was certainly illuminating to hear about his strategies for positioning yourself as a PPC management agency and it was pretty impressive hearing about some of the biggest Internet marketers he manages PPC campaigns for.
Greg Cesar is someone who’s in my mastermind and this was (more…)
…If you haven’t heard the news, you need to read this post.
The second installment of Jo Han Mok and Matt Bacak’s Internet Millionaire Incubator hits Singapore this Friday.
It’s a 3-day event with some of the top Internet Marketers giving you their strategies and tips to succeed online.
In particular, these 2 guys alone are worth the ticket price:
eBay Specialist Adam Ginsburg and Internet Marketing guru Kirt Christensen
Adam Ginsburg: I travelled to Atlanta, Georgie earlier this year to listen to Adam speak and I’d rank him among the top 3 eBay experts around. He talked about how he’s sold $20 million worth of pianos on eBay and has now moved on to flipping properties (houses and buildings) on eBay.
Additionally he had one of his students who enrolled in his program a year ago, a single mother with 4 kids, talk about how she now generates more than $10,000 a month from her eBay business.
Adam has also appeared in master marketer Dan Kennedy’s programs, together with the likes of Yanik Silver, Bill Glazer and John Carlton.
This is the perfect opportunity to (more…)