I’m don’t go out of my way to do a lot of SEO, though I follow some basics such as having keywords in my URL.

It was a little shocking to find that my blog permalink structure was organized along the lines of /post ID/post title, resulting in URLs like www.WhoIsAndrewWee.com/214/meme-update.html.

Having the post ID (the numerical post identifier) has zero SEO value, so I changed it to /post category/post title, so it’d display as www.WhoIsAndrewWee.com/traffic-generation/content-based-posting.html.

Assuming your categories are optimized for appropriate keywords, the search engines will send you more targeted traffic.

One important caveat Continue reading →