The results are in and analyst projections of U.S. user- generated content sites earning $1 billion in 2007 and hitting $4.3 billion in ad revenues in 2011, pose a bright prospects for the future. Leading the charge? Likely video-based content sites.
The projections coming from eMarketer Senior Analyst and the author of “User-Generated Content: Will Web 2.0 Pay Its Way?” Paul Verna.
Paul projects that YouTube, MySpace and Facebook will led the content change.
Another projection: “On a global basis, user- generated content ad revenues will increase from $1.6 billion in 2007 to $8.2 billion in 2011.”
Which has pundits reinforcing the “It’s about the content, stupid” mantra.
Arrayed against this are Asia-based telcos railing against Web 2.0 applications choking up the submarine cable bandwidth. [Has Web2.0 Broken The Internet?]
If the bandwidth bottleneck doesn’t get resolved soon, it’ll turn out to be (more…)
“Web2.0 applications like YouTube Videos and P2P (peer-to-peer) application are bringing the Internet down”
That’s what Big Boys Cisco Systems and one of China’s biggest telcos China Netcom seem to be saying at the recent Broadband World Forum Asia (“Carriers struggle under P2P traffic boom“)
But is that the reality?
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Yes, we know Alexa isn’t accurate, in fact it has a number of blindspots, but it’s a easily accessed public web metric. But for checking out the Web2.0-ness of your site, you might like to check out URLFan.com.
What is URLFan?
If you’re a “Web2.0-ish” person, you’d want to check out this metric type site which ranks sites according to their RSS feeds.
The site description says URLFan is “currently parsing hundreds of gigabytes of RSS content a day”
As of my last visit, URLFan’s stats stand at “Reading 746,006 feeds, parsing 41,334,923 posts, ranking 1,844,043 domains”
Bear in mind that the criterion for ranking is popularity of web feeds. As you know, RSS (really simple syndication) is becoming more widely adopted as the distribution technology of choice for content syndication, whether it’s into your Google Reader (or it’s equivalent at your My Yahoo! page) or the Mozilla Thunderbird email/RSS client.
Out of curiosity, I pulled the top ranked sites according to URLFan:
With content sites, not surprisingly, dominating the top positions.
Interestingly, YouTube and Flickr, rank highly despite the fact that the bulk of their content is video and graphic-based. I suspect it has to do with the content’s title and tags.
The lesson here is if you’re not already tagging your content, you should start today!
I thought it’d be interesting to see how bloggers ranked, so I (more…)
More than a week after the Taiwan earthquake which damaged a number of undersea optic fiber communications cable (see: Taiwan Earthquake Rocks Internet Marketing World), things are still not quite up to speed.
Although there is Internet connectivity in the 99% region, the available bandwidth has been affected. I estimate that in Asia (southwards of Taiwan) are probably at about 60%-80% of the pre-earthquake levels. I suspect the Internet Service Providers might be metering the bandwidth and skewing more resources towards corporates.
Although I have both cable modem and DSL connections, I’m finding that hosted applications (more…)
If you’ve been a regular visitor to YouTube and Google Video, you’d notice a greater amount of marketing and business-related videos appearing.
I’ve put some of these business-themed ones (specifically related to Internet Marketing and business building) at my Digital Keiretsu forum.
Kineda.com vodcast host: Tami Andres (link: Kineda vodcasts)
I see blogging going beyond it’s text form as streaming audio and video (AKA podcasting and vblogging) become more mainstream. (more…)
