Category Archives: Internet Marketing

Domain Registrar Namecheap November Coupon Code

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In case you weren’t aware, the domain name registrars unilaterally raised domain registration prices as of mid October, so every coupon to lower registration a little helps (especially if you tend to register them in bulk). Here’s the Namecheap coupon code for November:

gobblegobble

It’ll reduce the 1-year registration from $9.29 to $8.41.

It doesn’t apply for renewals, although I’ve heard that if you have at least 50 domains, you can write namecheap’s customer service and request a custom renewal code.

Having said that, the 1-year registration for .info domains at $4.88 are a bargain and have a level of implied credibility too. (just think about a .INFO versus a .COM). So those are a good alternative.

Although GoDaddy and some of the other registrars might be priced a little lower, Namecheap still gets my vote for its speedy domain change updates and easy-to-use admin panel.

Have a good time saving some cash, and resist the urge to grab 100 more domains…(unless you plan to use them).

Monday Question: Finding Inspiration and Creating Content

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In this issue, we tackle the challenge of content creation for niche sites, especially if you’re new to that area.

Reader Rick is developing content for an iPod/iPhone niche site and asks for assistance in creating content for his site, specifically “Where am I going to get relevant content that is of such a nature that Ipod fans would feel it was worth reading about and that they couldn’t just go to Apple’s site themselves to read”

It will seem challenging to create content when tackling a new niche, but I see it as an opportunity to learn something new.

As information marketers, we’ll need to continually be receptive to picking up new skills and expanding our repertoire of marketing knowledge.

The surest sign that there’s a ready market for any type of product is to check out if there’s a “For Dummies” guide available.

Spend a couple of hours on a Saturday afternoon in a Borders or Barnes and Nobles and you’ll see that these Dummies guides fly off the shelves. Don’t let the name fool you either because some of the top minds write these books. Dr Ruth authored the “Sex for Dummies” book and sales guru Tom Hopkins wrote a sales-related Dummies title.

Note that although the Dummies guide started out as a help for PC computer “dummies”, it’s since expanded to include “Wine for Dummies”

If you need inspiration (or to do a little research), visit the Dummies website.

dummies

So after hitting the main page, where you see that the label has Continue reading →

Are You An Internet Marketing Iron Man?

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There’s a difference between thinking you have the chops to be a successful Internet Marketer and knowing you are one. My friend, Ruck, over at CashTactics.net certainly knows the difference.

If you haven’t yet, take some time to read his “About Ruck” page and more importantly, his post “What Led Me To Believe I Could Work Online Fulltime“. It’s certainly worth spending some time reading the post, and more importantly archiving it for reference.

Are you an Iron Man?

iron man

If you were to look inside yourself, do you know if Internet Marketing is in your blood?

Or is it merely one of the hobbies like network marketing, forex, options trading, eBay that has recently come into your “biz op inbox”?

Here’s what the ebooks don’t typically teach you…

You need to have a driving force inside you. A little voice that pushes you on at 2am when you’re rushing to put a site up.

A hidden, subsconscious need to be the best, to be number 1.

If that’s lacking, all the goals you’ve written, to be a millionaire, to buy that dream home, to go on that trip around the world is just going to be a mission statement you’ve written on a sheet of paper that you carry around in your wallet all day.

It’s not what happens when things are easy that determine the path you’ve chosen for yourself, it’s what happens when things get tough…really tough…

What happens when the going gets tough?

iron man

When you encounter difficulty, are you likely to fight, take flight or freeze?

Do you say to yourself “How do I get out of this one?” or do you instead ask yourself “How do I overcome this challenge?”

The questions you ask yourself, determines Continue reading →

Ruthless For The People Reloaded…

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One of the pleasures I enjoy is sharing some of the techniques I’ve experimented and refined in the art of Internet Marketing. So Lee Dodd’s “Webmasters Inspiration Month” competition was a fun exercise.

Check out my entry in their Blogging segment: “Ruthless For the People…A Blog Story” and see if it brings your blogging efforts up a notch.

If you enjoyed it, I’d appreciate your support.

You can:

back it

The competition ends on Oct 31st, so your support is appreciated…

Thanks in advance!

Best Web Publicity? Go The Content Route With Fake Steve

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Launching a new product? A new book? Or a new product? If it’s mass consumer-related, you might want to take a leaf out of FakeSteve (Jobs) book, Options.

Fake Steve Jobs (AKA Forbes senior editor Dan Lyons) has been penning the Fake Steve satirical blog of the Apple co-founder to the bemusement of folks in the Valley. With potrayals of Microsoft boss Bill Gates as “Beastmaster Bill” (both Bill and the real Steve are fans of the blog), it’s garnered nothing less than a rabid following.

fakesteve

The blog contains nuggets of Silicon Valley life, like the recent entry “Java Developers Finally Realize The Party’s Over“:

But I think they don’t quite know which party they’re talking about. See this screed where some Javatard says Apple has been spitting in his face because we didn’t include Java 6 in Leopard. Or something. So he says he’s selling his Mac. His headline is, “So long, Apple. The party’s over.” Well he’s right about one thing. The party is over — the Java party, that is. Glad to see the Javatards have finally figured that out.

The pithy entries, are as amusing as Continue reading →

Monday Question: What Are The Ingredients To Making Substantial Income Online?

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In contrast to the numerous “I am new to the Internet, I have no money and I don’t have a computer (I’m typing this to you at work), I want to make a full time living online as a Super Affiliate. Please advise me” emails I received [Do send me the answer to that because I don’t have a ready answer…], I’ve got a more realistic question this week:

I am willing to learn, I have bought a number of ebooks, and have made a few affiliate sales (about $50-100 worth of commissions each month), but at this rate, I doubt I’ll be able to quit my day job and live on my online income anytime soon. What do you suggest I buy next and how much do I have to spend before I make a full time online income? Thanks!

Here’s a list of what I bought:

[A list of about 5 ebooks follow. I’m guess she’s spent about $300 on them]

Patty

—

My Answer:

It’s encouraging to see new Internet marketers take responsibility for their actions and I think the fact that you’re generating sales from your website each month shows that you’re taking consistent effort.

To make the gap between generating “hobby money” (I define this as less than $2,000 a month in online income) and a living based on your online businesses means that you need a couple of ingredients:

  • A Game Plan

Have you defined what income level you’re aiming for? ($1,000? $10,000? $100,000 per month?). More importantly, have you listed the amount of time and resources you’re willing to put into this?

Most new marketers write down a $20,000 a month goal when they start out, and they put in barely 2 hours a week into their business. There’s a serious effort-reward gap in the equation…

money

An online business still follows the effort -> result equation. You don’t just need to dream big, you need to put in the sweat equity at least in the early stages.

  • Focus and Consistency

Do your research before you begin. What niche are you going to focus on? Is it a niche market? Is the demand sufficient to sustain your revenue (and profit?)?

Is it a competitive market? Can you compete effectively?

What’re your monetization strategies? A goal of 100 Adsense clicks a day might be a good start, but are they only paying $0.10 a click? Are there affiliate programs available? Would you create your own product?

Once your research has concluded and you’ve decided on your business model, you need to be focused and consistent in your efforts. There was an Internet marketer who built their blog up to about 500 visitors a day, she left for a 6 week vacation and the visitors dropped to about 5 a day when she returned. It took another couple of months to build it up to her pre-vacation traffic level.

  • Go Beyond Costs, Focus On Results

Here’s one takeaway from my buddy, Amit Mehta’s post “What’s Your Investment Plan?“, you need to figure out what your expect return or result is from any investment you make…

It’s not just a cost issue, you need to take stock of Continue reading →