As most of the merchants and affiliate networks are based in the United States, most CPA (cost per action) and affiliate marketing offers targeted US-based consumers, although there are more international offers available.
Savvy affiliate marketers will use geotracking scripts to ensure that relevant offers are served up to their audience.
With that being said, toggling geographical preferences in Continue reading
Rand Fishkin and the folks over at SEOmoz have launched their inaugural podcast discussion how dominant online user-edited encyclopedia resource Wikipedia should be on Googles SERPs (search engine results pages).
Doing a search for “affiliate marketing” shows the Wiki entry at the top position for the organic results.
Should Wiki entries be so dominant? Especially as the members of the SEOmoz team point out other high authority sites might provide more comprehensive and relevant information?
As Shoemoney pointed out Continue reading
If you’ve been a regular reader of this blog, you’d probably know that I’m a believer in business systems. And affiliate marketing lends itself to a systems-based approach easily.
Most affiliate marketers will follow one of two systems, or in some cases a hybrid of both systems.
[For the course of this post, I’ll loosely use ‘affiliate marketing’ (which involves a transaction) to also include CPA (cost per action) or lead generation-based marketing (which may or may not result in a transaction)]
A systems-based approach provides an easy way to:
Having said that, most affiliate marketers will adopt Continue reading
I just touched down in Singapore earlier today and although the 14 hour time difference is causing major havoc to my body clock, I figured this is the perfect opportunity to reflect on Affiliate Summit West and the takeaways from having flown 20+ hours around the world to attend.
Thanks to Shawn Collins and Missy Ward who conceptualized Affiliate Summit and have been grown it from strength-to-strength at about 200 participants in the first AS in 2003 till more than 2,000 at the recently concluded ASW.
It was a great opportunity to meet up face-to-face with a number of the online marketers I’d been reading and talking with over the past few months like ShoeMoney, Scott Jangro, Kris Jones, PlanetAndrea, Jon Fisher from WickedFire and Joe Whyte.
Becky “Webmoxy” Ryan was a friendly and intelligent person to talk to (even though I was deep in thought and seemed to have unintentionally ignored her when she called out a few times).
Maura, Robyn, Andrew Wee at the Pepperjam booth
Shoemoney’s assistant Nicole
Webmoxy Becky Ryan
More surprising still was the fact that Continue reading
Since it’s launch, Elite Retreat has evoked a firestorm of debate among online marketers.
Attendees from the first ER paid $4,500 per head to attend the exclusive event.
The upcoming second ER to be held on 19 and 20th March in San Francisco is raising some hackles with its $4,950 price tag.
I’ve often heard the question on the forums and a number of Internet Marketers have been asking me this question:
Is it too much?
And often I hear the gripe that Continue reading
On the sidelines of Affiliate Summit West, I had an opportunity to talk with pepperjamSEARCH President and CEO Kris Jones.
What’s his prediction of this year’s search trend?
“With Google’s quality scores coming into play, small and medium businesses with PPC budgets of less than $2 million, will see their prices increase, while conversions decrease”
Landing pages being one of the key determinants of quality scores.
Smaller search engines will provide lower quality opportunities, and result in a number of search arbitragers leaving the market. But the success ones will see an increase in their earnings.
pepperjamSEARCH’s Kris Jones and Andrew Wee
We also talked about the evolution of Continue reading