If you use SEO (search engine optimization), you’d know that off-site optimization ranks higher in importance than on-site optimization. Being able to measure the number and quality of inbound links will give you an idea of the type of traffic your efforts generate.
Going from the social marketing angle, rather than looking at it from the search engine’s point of view, I’d look for links from high trustrank sites – these would typically be authoritative blogs and websites in your niche, and the traffic will send over will be higher quality too.
One indispensable tool I have installed in my Firefox browser is the SEO Quake extension. (extension = Firefox plugin).
SEO Quake is available for both Firefox and Internet Explorer.
When I’m at a search engine result page, SEO Quake will gather various analytics data and domain data.
For example, when combining Google Blog Search with SEO Quake:
It’s a little small, but below each search result is (more…)
In this edition of the Friday Podcast, I go into 5 important considerations if you’re serious about building your web business this year.
Note: The notes are pretty detailed, though the podcast itself contains even more content.
Enjoy!
Duration: 18 minutes | Filesize:Â 4.5 mb
Notes:
I get many questions about the tactical aspects of internet marketing, like what’s the best webhost, which is the best CPA network, how to configure a xml datafeed, how to use an autoresponder, which is the best ebook.
If you’re interested, I mention a number of these in the course of my blogging and i’ve listed a couple in my recommendations tabs.
But here’s the kicker, although these ‘technical’ questions represent about 90% of the questions that get asked, it’s the 10% of other questions that will help you grow your business and explode your profits!
The other questions deal with building your business, and positioning it for long term growth.
At the root of it,
Succeeding in internet marketing is simple and fundamental
1) Find a need.
2) Match it with a solution (could be a product/service)
Macro Issues in Internet Marketing
Most important than the ‘how do i learn HTML’ type questions are the macro or higher level considerations of your business strategy.
Your business strategy works as a business plan or blueprint to help you identify what you should or should not be doing.
It also goes into how you should be doing it.
If done correctly, your business plan will give you the answers to the questions you might be wondering about – like how do I select a partner, how much should i budget for my expenses and how much you should charge for your products, which offers or products should i promote.
Your business blueprint will drive what you do and when you’re stuck or you’re wondering about the next action you should take, it determines which of the tiny pieces of blog or affiliate or seo or ppc tools and software you will need.
I want to give you 5 important factors to take note of as you’re building your business this year.
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1) TRUST
If you’ve dealt with a bank, insurance provider, realtor or another service provider who’s serious about building a long term relationship, you’ll notice that they will spend time to get to know you and what you’re about. If they were to try to force you to buy something the first time you met, it would seriously damage or even kill the relationship.
A significant part of the success I experienced in my business last year was due to the network i built up and the relationships and contacts i had made.
Spend a moment to think about the people you consider your good friends, and the people you do business with.
what is it that makes you trust them?
How would you bring those values and attitudes into your business?
Consciously or unconsciously, we buy from people we like and we trust.
As an internet marketer and as an affiliate,
promotion doesn’t always need to be something that you’re an affiliate or something you own. Might be a free resource.
You may not benefit from it, but your audience could stand to benefit greatly from.
Take a look at the products that prominent marketers like Wil Reynolds, Shawn Collins, Geordie Carswell, Sam Harrelson talk about and mention on their blogs.
Aaron Wall provides a number of free equivalents for products which other marketers are charging hundreds of dollars for, in a list of resources in his SEO Book. His intention is to help you grow your business and that builds trust.
Build trust.
You might recommend something free today, but if you build up your social goodwill bank (refer to blog post), you will reap the rewards later.
*** on a strong, reliable and trusted recommendation, conversions can be higher than 50%.
(more…)
A couple of weeks ago, I received and accepted an invite to be a blog partner for WebProNews and ientry content network.
What this means is content from this blog may be syndicated through WebProNews, or through the ientry content network, namely:
It’s a pleasure to be listed among the company of other ientry bloggers, such as:
and numerous other first rate bloggers.
When I first started blogging in July 2006, my intent has always been to (more…)
Since it’s launch, Elite Retreat has evoked a firestorm of debate among online marketers.
Attendees from the first ER paid $4,500 per head to attend the exclusive event.
The upcoming second ER to be held on 19 and 20th March in San Francisco is raising some hackles with its $4,950 price tag.
I’ve often heard the question on the forums and a number of Internet Marketers have been asking me this question:
Is it too much?
And often I hear the gripe that (more…)
Fundamental to SEO is the ability to track links to your site. Especially since the search engines give preference to offsite optimization, compared to onsite measure.
Typical backlink tracers like SEO Elite and iwebtool give linear tabular reports.
What I liked about TouchGraph’s GoogleBrowser is the ability to visualize the links in 3D.
Witness:
The GoogleBrowser is interactive, meaning you’ll be able to zoom in on a cluster, isolate inbound and outblound links and check out high authority sites you’re linked to.
Obviously, this tool has competitive intelligence functions in allowing you to
(more…)
Talk about a compelling offer.
I was checking out Shoemoney’s post “Elite Retreat Ticket For One Lucky Winner” .
Blogging Guru Dave Taylor, SEO Specialist Aaron Wall, Forum and Communities Specialist Lee Dodd, Jeremy “Shoemoney” Schoemaker, Dave Taylor again!
Forum Guru Lee Dodd has posted at his ForumTrends blog that the 4 gurus: Shoemoney, Dave Taylor, Aaron Wall and Lee have decided to put up one ticket for the event (valued at $4,850 by the way).
Just head over to Lee’s blog, read the instructions and best of luck!
The deadline’s Dec 11th, noon CST. There’s a couple of hours to go.
I’d have loved to try for the contest, though the event clashes with a family holiday.
Ah, well, maybe next time.
If you do enter the contest, and win, post a comment!
