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Affiliate Summit West 2008 Previews and Highlights

affiliate summitOver the weekend, I stayed up till 1:30 am to plan my flights and get my hotel confirmed for Shawn Collins and Missy Ward’s upcoming Affiliate Summit West, at the Rio in Las Vegas from Feb 24-26.

Unlike the past Affiliate Summit where I found myself hiking from Harrah’s (which has great prime rib) to Bally’s every morning, I was determined to get lodging at the Rio where the summit will be held.

Having said that, here’s some summit survival tips:

  • Take the bus if you have time and like to see the city. It costs about $6 for a 1-way ticket and stops at most of the major hotels. It does take a little time to get around though because it stops at quite a number of hotels.
  • Wear comfortable walking shoes as you’ll be pounding the show floor if you’re diligent about meeting merchants and networks (I only got through about 25% of the booths the last time round because I was talking to and got waylaid by people as I was walking around).
  • Carry a backpack if you don’t want to be lugging your schwag all over the place. Especially if there’re booths giving out Plasma TVs, Xbox360s and Nintendo WIIs (I think most of us can go out and buy one, it’s just the ultra competitive streaks in every motivated affiliates that comes out when it comes to competitions…)

With that out of the way, and a 15 hour plane ride (I’m taking a direct Singapore-Los Angeles flight on a brand spanking new Airbus A380 this time) ahead, what’s in store at Affiliate Summit?

The fun begins before the event starts.

Anik Singal and his Affiliate Classroom team have organized Affiliate Classroom Live, a 1-day workshop for affiliate managers on Saturday 23 Feb. What’s more it’s free…Places are very limited though, so check out:

–> Anik Singal’s Affiliate Classroom Live

Chase the workshop with Brook Schaaf’s Affiliate Dinner. Expect to see a guest of honor. Expect to see the guest of honor roasted…What fun!

Is Affiliate Dinner a ponzi scheme? Here’s the answer

So day 1 of the summit kicks off with the “Affiliate Meet Market” from noon to 6pm. I missed this the last time because of a delayed flight, but I’m arriving a day early to make sure I am able to take part in the meet-and-greet and associated networking.

Here’s the floorplan for the Affiliate Meet Market. (PDF format)

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Day 2 kicks off with Jason Calacanis’ keynote.

With Jason recently refering to “Affiliate Spam” “polluting” the search engines at the Paris Le Web seminar, you can expect some fireworks during the keynote.

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One note about the presentations that follow. An overwhelming number of presentation proposals were submitted, with the result that about 4 presentations are simultaneously ongoing during each time slot. In many cases, you have great sessions going on at the same time.

I checked with Shawn and he mentioned that the sessions will be recorded and available for viewing later.

I’d suggest prioritizing your favorite sessions and making a beeline for them. In some cases I can see the majority of the crowd gravitating towards ONE session…

Forewarned is forearmed…

I’ve listed some of the sessions I personally am interested in attending:

video affiliate marketing

As I’ve been doing a number of podcast and vlogging (video blogging) lately, I’m keen to check this session out.

I met Buy.com’s Melissa Salas last Feb at ASW, and she present a pretty great show for Buy.com over at Buy.Tv.
(As of last October, on the BuyTV MySpace page it’s mentioned that “BuyTV was just informed that it has been picked up for local programming via Time Warner, Cox, Charter, DirecTV, Echostar, Dish Network and others – Sunday mornings at 11:30am PST”)

And you have a panel of other video marketing/video blogging folks (more…)

As 2007 Draws To A Close…

…There’s just a little more than a day to finish what you were supposed to have completed this year.

It’s natural to measure your achievements by how much you have earned, but I think a more important measure is how much you have learned this year.

Even a salaried employee can go through the year, earning a steady paycheck, with a fat bonus on top of it, and not learn much or be very much improved over the past year…not to mention an internet marketer or entrepreneur who spent all year reading, “finding their direction” and still not be much closer to their goal.

Look into the psychological mirror and take a hard look at the reflection, is the “You” on December 31, 2007, very different from the “You” on January 1, 2007?

What are 3 achievements you have made this year, and what are 3 achievements you plan to achieve next year.

In his book “The Magic of Thinking Big” author David Schwartz says if you want to get something done, give it to a busy person because it will get done. If you give it to someone with lots of free time on their hands, it’s likely they won’t get it done because they aren’t able to prioritize and take action. And action is where it counts, because ideas and thoughts are not active till acted upon.

In January, I’ll be:

  • Developing and launching a membership site as part of the Super Affiliate Accelerator project I’m working on with PPC Super Affiliate Amit Mehta.
  • Interviewing Seer Interactive’s Wil Reynolds (one of the best speakers addressing issues in SEO).
  • Launching a guerilla style PPC campaign which I’ve adapted from tactics my buddy Ruck has blogged about over at CashTactics.
  • Developing a series of content creation tutorials over at Haiko De Poel’s ABestWeb affiliate marketing forum.
  • Launching a contest on this blog with attractive prizes. (I have a $250 prize in the bag now and will aiming to get $1,000 worth by the launch).

And a number of assorted administrative and tax issues for a new Internet Marketing company which Amit and I formed about a month ago.

I can’t really say I’ll get the 8+ hours sleep per day that I’ve enjoyed over the last 2 weeks…

But it’s going to be one heck of a wild ride!

See you in 2008!