Tag Archives: affiliate marketing

Friday Podcast: PPC and SEO Tips from Geordie Carswell

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geordie carswellGeordie Carswell was formerly CEO of affiliate network RevenueWire and a panelist on the “traffic generation and monetization tips for affiliates” at this January’s Affiliate Summit. Besides an expertise in PayPerClick strategies, Geordie’s a well-rounded marketer, using a variety of techniques to generate traffic and rank well in the search engines.

Having left affiliate management, Gerodie’s focused on his new venture as an affiliate marketer and actively oversees and manages several properties with his business partners.

I invited Gerodie on the Friday Podcast to get his insight on:

  • Techniques on setting up and optimizing PPC and SEO offers
  • How your AdWords account history can impact your PPC campaigns
  • PPC bidding strategies
  • His perspective on spytools and analytics services
  • How to continually keep yourself motivated to succeed and scale your business
  • Business management and growth tips

Check out the podcast below:

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Friday Podcast: Affiliate Management and Super Affiliate Tips From Heather Paulson

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heather paulsonHeather Paulson’s one of the guests I’ve been looking forward to inviting on the Friday Podcast for some time and the 6 month wait has been worth it. Besides being a very technically competent marketer, Heather founded her own full service internet marketing agency, Paulson Management Group, which offers affiliate management, search engine optimization and pay per click management services among others.

Having racked up experience at affiliate management firm PartnerCentric, as well as serving as a contractor for Microsoft’s iSEM team, Heather also sits on the boards of the Affiliate Summit and Affiliate Classroom.

During our discussion, Heather talked about:

  • Issues and considerations for merchants adding affiliate marketing as a new component to their marketing strategy
  • Advantages and disadvantages of using an outsourced affiliate program agency compared to hiring an in-house affiliate manager
  • How affiliate managers can enhance programs they manage with some best-of-breed industry practises
  • Tips for better affiliate project management (from the affiliate and affiliate manager perspective)
  • An insight into how super affiliates operate and key strategies and techniques they use
  • How affiliates can get more out of working with their affiliate managers
  • Resources for affiliate marketers and tips for growing and scaling your business

Check out the podcast below:

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Friday Podcast: PPV Strategies With Josh Todd

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Josh ToddJosh Todd has racked up experience as both an affiliate and affiliate manager, with his pet topics being PPC (pay-per-click) and PPV (pay-per-view) forms of traffic generation.

In fact, with the scarce information available on PPV techniques, Josh has quietly been the go to guy for such information for many marketers.

Although some may loosely associated PPV with PPC or even media buyinig, there’re a number of differences and Josh came on the Friday Podcast to give specific tips on PPV. He also talked about:

  • What is PPV and how does it work
  • PPV traffic networks explained
  • The 2 recommended PPV networks for new marketers
  • Top mistakes when using PPV and how to deal with it
  • Offer selection and optimization with PPV traffic
  • PPV tracking and analystics
  • The 365AdSolutions network

Check out the Friday Podcast below:

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Uppdate: Josh has since left 365 AdSolutions and has started his own CPA network, TriFoxMedia.

You can also check out a recent interview on CPA offer promotion strategies.

Ruck Brings Affiliate Network Fraud Exposure To A New Level

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Convert2Media co-founder Ralph Ruckman AKA Ruck has stepped up his efforts to expose fraudulent affiliate applications, following our discussion about the issue on a recent Friday Podcast.

Along with showing a couple of “tasks” posted on outsource boards with payout ranging from $5 to $100 per successful application (and part 2). What’s surprising/alarming is the number of “big name” affiliate networks on the list.

Ruck also opens up his affiliate application records showing a number of such seedy operations originating from less developed countries such as China (and part 2), Ruck has made it a personal mandate to expose fradulent affiliate applications, which ultimately hurt the networks, merchants and affiliates in their pocket.

What has impressed me about Ruck’s approach to business is that he pulls no punches and goes for the jugular every time.

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On other news, Convert2Media has gone off the DirectTrack platform to its own proprietory platform, which should increase earnings for affiliates.

Also the coaching programs which they were to have launched earlier (mentioned in the podcast) have been rolled back a couple of weeks till after Ad:Tech SF.

Stay tuned.

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Friday Podcast: Affiliate Strategies With Ruck

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Veteran affiliate marketer Ralph Ruckman, better known as “Ruck” has gone full circle, from operating as an affiliate using blackhat/grayhat/whitehat techniques to founding his own CPA/affiliate network, Convert2Media with 3 other co-founders.

ruckA presence on multiple internet marketing and affiliate marketing forums, Ruck is a warehouse of knowledge, having been in the affiliate marketing trenches and having seen the good and bad parts of the industry.

Ruck’s known for his brutally frank, no-BS approach to speaking his mind. You either love his honesty, or in the same breath, hate him for showing the ugly side of things.

I’d been looking forward to talking to Ruck for some time and got him to share his thoughts during our call.

We talked about:

  • How he got started in internet marketing
  • His role in participating in forums and starting the CashTactics blog (now operated by Kris Trujillo)
  • His views on the affiliate industry, especially on the recent FTC press conference
  • How to look for hot niches to promote in affiliate marketing
  • How to build your affiliate business
  • Convert2Media’s recent adjustment in sub-affiliate recruitment incentives
  • Important facts every affiliate needs to know about scrubbing and shaving
  • Convert2Media’s upcoming coaching programs for affiliates
  • C2M’s next evolution as a full service internet marketing agency

Check out the podcast below:

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Friday Podcast: Successful Affiliate Marketing With Billy Kay Knoblach

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billykay knoblachB. Knoblach, better known as “BillyKay” is a prominent personality on the affiliate marketing forums like ABestWeb and AffSpot.

As an affiliate marketing veteran, he’s been in the business since 1989 and has learned a lot along the way, mostly through trial and error, to the point of owning his flagship site: The Mail Order Shoppe and several successful niche affiliate sites.

Coupled with a quick wit and ready smile, BillyKay’s one of the friendliest personalities in the industry and a quick business mind to boot (plus some skill at video poker).

So even though we’d bumped into each other at the Affiliate Summit, I’d been looking forward to having a chance with him to discover:

  • How he first got involved in affiliate marketing
  • How he researches and develops unique angles to market his products
  • Incorporating the concept of scarcity and urgency in his affiliate promotions
  • His experience as a merchant and examples of successful affiliates promoting his programs
  • Tips for successful networking and build your affiliate expertise
  • Search engine optimization and keyword strategies
  • And a whole lot more!

Check out the podcast below:

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Note: The Engraved Crystal Shoppe and Custom Signs and Plaques have affiliate programs listed in the ShareASale affiliate network.