Leverage is the biggest kept secret for any successful internet marketers out there, and besides automating your business via autoresponders, databases and 1-to-many marketing strategies, you can also take a look at the human capital element (more commonly known as outsourcing or it’s industry name BPO (business processing outsourcing).
I scored a coup by inviting Danny Sullivan, founder of Agents of Value, on the Friday Podcast to discuss some of the strategies, as well as shortcuts on how you can use outsourcing to grow your business and expand sales and profits.
[Note: AoV’s Danny Sullivan is not to be confused with SEO’s Danny Sullivan]
In the works are some training and development resources if you’re new to the outsourcing game, or if you’d like to bring the results from your outsourcing efforts to the next level.
You can get in touch with Agents of Value (AoV) via:
Shoemoney put out a tasty post and buzzed industry contacts with the hypothetical “Would you hire Matt Cutts? If you had to come up with a dollar figure to offer him what would it be? What would his job title and job description be?”
Robyn Tippins looks at the backlash from the bloggers perspective from the proposed acquistion of Performancing’s assets by PayPerPost (as mentioned earlier PerPerPost Acquires Performancing Assets). The PPP and Performancing deal nixed? Good thing or bad thing?
Has Click Fraud been blown out of proportion? Jon F gives his perspective and gives his fix to the solution. The fact that he filed his post under “Industry Bullshit” will give an indication of his straight up, in your face perspective on the issue. (I’m looking forward to checking out his session together with Shoemoney at Affiliate Summit West)
Social Marketer Michelle MacPhearson is back. Having given birth to a beautiful son, Colum, expect more social traffic tips from Michelle this year. I learned quite a bit from her about social traffic generation last year and will be expecting more good things from her this year.