I invited John Hasson on the Friday Podcast to share some tips about his PPC campaigns.

From his previous appearance on the series, you’d have heard about how he extensively uses automation in his PPC campaigns. Together with outsourcing business tasks, John has given his affiliate marketing business more room to grow.
During our discussion, John mentioned:
- His strategies to test out keywords (as many as 30,000 at a time)
- Keyword research and harvesting and the tools he uses
- How you multiply and permutate your keyword list
- Live example of constructing a keyword list
- PPC campaign optimization tips
- His new Keyword Grouper tool and it’s “intelligent keyword grouping” features
Check out the podcast below:
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I’ve known Ian Fernando for some time, talking to him over instant messenger and over the forums, so it was great to kick off the new year with inviting Ian on the Friday Podcast to talk about some of the innovative strategies he’s using for his affiliate marketing campaigns.
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