Tag Archives: Internet Marketing

Should You Upgrade To Firefox 3?

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A new update for the Mozilla Firefox 2.0.0.16 browser has come out, Firefox 3, which promises several enhancements.

The question is whether you should take the plunge, especially since reviews like the one done by Cnet seem to give it a glowing review, mentioning spectacular increase in loading times. Firefox 3 sports a shiny Web 2.0 style user interface.

BUT if you’re a marketer and you use Firefox plugins in your daily work, you will want to hold off on the upgrade.

A number of my existing Firefox add-ons (ie plugins) were deemed to be incompatible with the new version of Firefox and I’ve lost the use of them (on my secondary machine).

Depending on the developer, it could be a few days or a few weeks before a compatible version is available.

If passing on the upgrade (for now) means that you will be able to do your work, it might be a better option for now.

Building A 7-Figure-A-Year Business With Amit Mehta

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amit mehtaAmit Mehta who speaks regularly at events like the Affiliate Summit is a true internet success story.

Starting out $20,000 in consumer debt a couple of years ago, he stumbled upon affiliate marketing and later PPC and owns a 7-figure-a-year business today.

On the Friday Podcast, Amit shared:

  • How he got started in Internet Marketing
  • How he overcame the challenges that all new marketers face
  • His success strategies for building his business
  • The “inner game” mind elements and strategies he uses.
  • His upcoming projects

Amit delivered a ton of content on this call.

Check out his blog: Super Affiliate Mindset

Just released: PPC Classroom 2.0 (product review)

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Is Your Business Going To Survive The Economic Storm Ahead?

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One thing I’ve noticed in talking to peers and new internet marketers recently is that although both categories of internet business owners will build similar types of sites, the way they build their sites are radically different.

I’ve had experience in construction and I’ll use some building analogies here.

New marketers tend to build like houses (ie businesses) in a pre-fabricated fashion. They tend to use templates that a thousand other website owners are using, tend to use the same cookie cutter techniques that’re mentioned on blogs, forums, ebooks, (even high-end coaching programs), yet their results are below expectations.

What’s happened?

I call this the “DryWall” or “SheetRock” mentality.

drywall

When I lived in a rural Ohio, I rented a duplex for $275/month. The house was nothing to write home (literally) about, being a wooden frame with drywall (essentially a higher grade plaster-of-paris that kids use to make ‘clay sculptures’) on the inner and outer wall and with fiberglass stuffed in between as insulation.

In the summer, the heat went right through the walls as if they weren’t there. And in the winter, aside from the biting wind and the snow, we got almost the full effects of the cold Ohio winter.

How’s this relate to internet marketing?

New marketers will build their businesses like a pre-fabricated house – assemble a wooden frame, hammer some drywall together, slap on a quick coat of paint, and start doing business.

Although this might work well for some quick cash, it doesn’t Continue reading →

Friday Podcast: Starting and Growng Your Internet Business With Andrea Yager

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Andrea YagerJerusalem-based Andrea Yager is a 8-year internet marketing veteran – who’s tried out many internet marketing strategies during her time starting up and operating various online and offline businesses.

A little different from the typical question-and-answer format, this edition of the Friday Podcast had us discussing and at times debating issues like:

  • Whether you employ a “day trader” or “long term stock investor” approach in your online business
  • Whether a product or it’s marketing campaign is more important
  • Market share vs Mind share – which is more important
  • Internal credibility vs external credibility for branding and reputation

Andrea also relates how she first got started online, and about her “20 Ways To Make Money Online” project.

You can check out the content-filled 65 minute podcast at:

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The “20 Ways” series isn’t sorted into a single category, and the best way to access it is to visit her blog at:

-> Get Started Today Online

Do You Get A Gold Medal In The Business Olympics?

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Longevity is the name of the game if you want to be in business on the internet for the long term. With that, scraped content affiliate sites, blogs republishing RSS feeds verbatim, mashups recycling content from Wikipedia, can expect short term traffic, but seriously, who is going to go back to one of these sites?

It’s important to look at long-term strategies to get your business on a solid foundation. That is, if you don’t want to find yourself scrambling from one rock to another, as your “empire” sinks into the sand.

Let’s look at some ways to build up personal credibility, especially in the vastness of cyberspace, where a billion websites are calling out for attention.

credibility

Here are some essentials that every website should possess:

  • Background and Biographical information

At the least, you need an “About” or “About Me”, “About Us” or “About Andrew” / “About (insert your name)”. And having text like “This is an example of a WordPress Page” doesn’t count either.

People want to read and possibly do business with people they know. And “knowing” goes beyond a run-of-the-mill “XYZ Inc is a leading Fortune 500, Inc Hot 100 Tech Startup”.

Pfft. These awards carry some weight, but if you take a second to think about some of the leading tech companies like Dell, Apple, Microsoft, the names Bill Gates, Michael Dell, Steve Jobs come to mind. Personalization if not just a “strategy”, it should be the cornerstone of your success if you want to succeed online.

Going beyond a mention of yourself the person, going a little deeper to Continue reading →

Breaking Out Of The “One Trick Pony” Mindset

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Shawn Collins has posted the seminar track presentations from Affiliate Summit Boston at the Affiliate Summit Blog, providing a wealth of resources and information for those in affiliate marketing as well as internet marketing.

pony

Going through the various topics, it’s easy to add more tools to your marketing arsenal. At the same time, it will be prudent to avoid falling into the “one trick pony” pitfall.

What does this pitfall involve? Given that the content comes from some of the brightest lights in the internet industry?

Falling into the trap of seeing and then believing that a buzz technology, whether it’s twitter, seesmic, SEOQuake, or some other keyword, analytics or social media tool is going to transform your business.

Is one technology, or a handful of technologies or “tricks” going to transform your business? Continue reading →