Category Archives: Internet Marketing

The Law Of Attraction Debunked

Made famous by the 2006 film, “The Secret“, the search phrase “Law of Attraction” throws up tons of results on any of the search engines.

From self-professed “Law of Attraction coaches”, to being able to gain mastery over the secrets of life, it just seems so easy and just a $19.95 shipping and handling charge away.

The essence of the Law of Attraction, though it seems somewhat hokey and new age-ish especially after being given the quasi- or even pseudo-scientific spin by para-scientents (ie: not quite “official” scientists) has its basis in books like Wallace D Wattles “The Science of Getting Rich” and Napolean Hill’s “Think and Grow Rich” (although Napolean died poor…).

The major problem I have with the whole “Law of Attraction” movement is its emphasis on “thinking” and somehow attracting wealth, happiness or whatever you want to attract to you.

If it smells a little like the internet wealth programs which promise to make you untold riches while you sleep, or those weight loss programs which help you lose weight while you sleep or watch TV, you’re not too far wrong.

secret

The fact is that success at anything – whether it’s closing a major business deal, building a successful internet business, or forming a relationship with a significant other – all require effort, and learning. There’s no 300 page PDF which will guarantee you success.

If that were so, we’d all be internet millionaires within 30 days of having started, wouldn’t we.

Here’s where I think the Law of Attraction is useful – as a starting point.

If you have a mental picture of where you want to be, who you want to be, what you want to be, you’ve taken the first step in becoming success. This is also where the heavy lifting will beging.

I get emails from aspiring bloggers who write:

I like your blog, and I want to make a successful living from my blogging. I’ve spend hundreds of dollars buying books on blogging (ebooks and physical books), and I started a blog, but I haven’t been successful yet. Help!

With some further probing, I find that they’ve been blogging a total of 3 weeks and have a trickle of traffic coming to their blog, and generated a total of $0.27 from Google AdSense after publishing a total of 5 blog posts.

Your actions determine your results.

Though the wishful thinking aspect of the law of attraction can give you a temporary bump in your motivation and maybe even spur you to write a blog post, or two, or three, it’s the ability to continue taking consistent, focused action that will give you results.

It’s one of the reasons why I spend a considerable amount of time developing the blog training system which I launched last month, and for a number of the motivated new and intermediate level internet marketers out there who’re looking for a system to follow and scale up their internet income, the Secret Blog Weapon could hold the “The Secret” to your internet marketing success.

Blog Earnings Reports – Do They Make Sense?

The trend among some top bloggers is to publish monthly earning reports showing how much income they have generated the previous month.

money

While it may seem impressive to earn $1,000, $5,000 or even $35,000 a month from your blogging efforts, I feel that the raw number can be a crude way of judging the “success” of your blog and will not be as meaningful as using other metrics.

A more significant statistic is Continue reading

Is Your Business Prepared For The SEO Earthquake?

The thing about internet marketing is given the constantly changes, you can expect a lot of excitement (or stress) in the field.

If you’re relying on organic traffic generation methods, especially from the search engines, there have been recent developments which may cause a change in your strategy.

Some of these include:

  • The Rise of Blackhole Seo
  • Changes in ranking alogorithmn like Google PageRank (a number of websites and blogs saw their PR score drop by 1 or more in recent weeks) and Alexa rankings have fluctuated greatly since the system was change a number of months ago
  • Looming changes Google plans to or has implemented since as lower weightage given to directory links (thanks Wil Reynolds for the heads-up), including paid Yahoo directory submissions.

Which can be like an earthquake sending ripples through your business and earnings if you’re not prepared.

earthqake

I was speaking with Geordie Carswell, former RevenueWire CEO who’s now involved with Continue reading

Figuring Out The 4 Hour Workweek

The “4 Hour Workweek” is a popular time management/motivational/personal development book by author Tim Ferriss which advocates many of the principles in Thomas Friedman’s “The World Is Flat”.

Using the power of outsourcing and delegating, and creating a system/framework to better run your business and personal life, the ultimate goal of the 4 hour workweek is to work just 4 hours a week.

clock

Top affiliate Jeremy Palmer had written that he had been Continue reading

Did The Donald Make Lee Iacocca Cry?

I was surfing through Amazon and saw an interview with real estate mogul and star of The Apprentice, Donald Trump.
donald trump lee iacocca
(Left-to-right) Donald Trump and Lee Iacocca

Asked: “Did you really make (former Chrysler CEO and Ford President) Lee Iacocca cry?”

The Donald answered: “No, he made himself cry.”

Another question:

Amazon.com: Was there ever a time when you didn’t think big enough?

Trump: I don’t think so. I always had big plans, even when I was very young. I would build skyscrapers with my building blocks.

And finally:

Amazon.com: You’re critical of the Continue reading

Leveraging The Power Of The Internet To Grow Your StartUp Or Business

I’ve been invited to speak at a branding and marketing event this Thursday in Singapore organized by the NUS OC (National University of Singapore Overseas Colleges) and supported by the Entrepeneur 27 Singapore chapter.

I’ll be focusing on how startups and SMBs can leverage the power of the internet to generate leads, grow their business and increase revenue and profits.

If you’re in the neighbourhood, check out the event.

They have a facebook event page up.

If you come for the event, be sure to come up and say hi.

branding and marketing seminar