Category Archives: podcasts

Friday Podcast: Web Design That Increases Conversions With Ryan Jackson

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ryan jacksonOne of my resources that I’ve mainly been keeping to myself over the past 2 years is a talent web designer who lives in a small (population 10,000) Australian town of Maryborough.

Ryan Jackson AKA DesignGuruRyan, developed the template for this blog and designed and created almost all my product and affiliate sites too. (I take credit for the ugly ones…)

Besides my sites, Ryan’s also been involved with the site design for Mike Filsaime’s 7FigureSecrets and Chris McNeeney’s DayJobKiller product websites.

During our discussion, we talked about:

  • Offline design vs online web design
  • Incorporating direct response marketing elements into your web design
  • The rise of “Web 2.0” design elements in websites (and how to incoporate them)
  • Bootstrapping design resources for marketers on a budget

You can find out more about Ryan at:

The resources he mentioned during the call:

Check out the Friday Podcast below:

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Friday Podcast: Affiliate Marketing and Affiliate OPM Tips With Loxly

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loxly AKA Deborah Carney by BillyKayWhen I first started reading Haiko De Poel’s ABestWeb affiliate marketing forum, one of the things that mystified me was this lady who said she was going around giving people Loxly hugs at Affiliate Summit.

It’s no surprise that Deborah Carney AKA Loxly has built up significant goodwill through her journey as an affiliate, affiliate manager and currently, affiliate outsourced program manager (OPM).

Loxly is one of my secret resources and I find myself consulting her on business building and marketing strategies. The fact that she posts prodigiously on ABW and is available nearly 24-7 on Skype says a lot about her commitment and work ethic to the affiliate industry.

Besides catching her session at the recent Affiliate Summit West 08 in Vegas at the ABW panel discussion, you can also tune into the latest edition of the Friday Podcast where we discussed:

  • Affiliate strategies for new affiliates
  • How and when merchants should evaluate and engage outsourced (affiliate) program managers
  • The content management system of choice for affiliates

Liberally sprinkled with Loxly wisdom.

Be sure to also check out:

Check out the Friday Podcast or download it for listening later:

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Friday Podcast: Affiliate Management with Carolyn Tang

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carolyn tangI invited affiliate network ShareASale Director of Client Services, Carolyn Tang, on the Friday Podcast this week to get her thoughts on:

  • How merchants can use affiliate marketing as a sales channel for their products and services
  • How to conduct due diligence when deciding whether to set up and operate their affiliate program or list it on an affiliate network
  • How merchants can enhance their “affiliate relationship management” skills
  • ShareASale’s “best practises” initiatives (possibly for merchants and affiliates – something I’m looking forward to checking out).

Check out: ShareASale

Access the podcast below:

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    Friday Podcast: Email Marketing With Jason Henderson

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    jason henderson

    I had email marketing and Miva cart SEO optimization specialist Jason Henderson AKA Big Jason from BigMarketingOnline on the line this week.

    Despite the intrusion of a couple of phone calls, we discussed issues like:

    • Text-based vs HTML emails
    • How to increase list responsiveness
    • Resources for building up your foundation in direct marketing

    As well as Jason’s previous career as a pro basketball player (he’s only 6’11″…) and position as one of the Ask.com guides.

    Jason is in the running for Thor Schrock’s Top Affiliate Challenge and you can check out his vote page.

    He’s also giving out bonuses at his vote page.

    If you’re keen to increase your sales and profits by adding or enhancing your email marketing efforts, be sure to check out Jason’s Better Email Deliverability product.

    The Friday Podcast can be accessed below:

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    Friday Podcast: CPA Marketing with Market Leverage’s Mike Jenkins

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    mike jenkins market leverageFlorida-based CPA network Market Leverage has generated a fair amount of buzz with it’s Market Leverage TV video broadcasts and recent t-shirt campaigns and “care package” campaigns targeted at some of the most popular bloggers in the affiliate space, including John Chow, Shoemoney, Amit Mehta, Zac Johnson, Ralph “Ruck” Ruckman, Chad Fredericksen, Ian Fernando, Kim Rowley and numerous others.

    Market Leverage ranks as one of the networks which effectively uses its marketing and branding budget to devastating effect. By contrast, I work with several networks with great affiliates managers, and one corp comm/PR person who isn’t really empowered to do much and/or doesn’t have any real budget to work with.

    As networks see affiliate acquisition as part of the affiliate management success formula, doubtless there’ll be more resources channeled towards building a quality affiliate base.

    I appreciated Market Leverage’s Digital Media Relations specialist Debby Phillips arranging a discussion with Market Leverage’s founder and CEO Mike Jenkins.

    Mike’s certainly savvier than the average network owner (who’s typically a successful affiliate marketer turned network owner). Conducting some research, I’ve found that Mike has been involved in the business management aspects for a number of pretty large listed firms too.

    I especially like how he’s constructed a holistic business ecosystem under his PrecisionPlayMedia group – with 3 components – DigitalLeads (an in-house offer production/packaging subsidiary), Market Leverage (the CPA network arm) and InboxBeyond (an email publishing arm) – which is how the top tier CPA networks structure their business.

    During the discussion, we also touched on, but haven’t fully resolved the issue of whether the community-building /relationship-building approaches of social marketing via blogs,video will eventually clash head-on with the current incarnation of affiliate marketing, with the mostly shorter emphasis on one-off lead acquisition payout.

    It’ll also be interesting to track Market Leverage’s upcoming announcements in the next 2-3 months.

    Check out the Friday Podcast below:

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    For sign up as an affiliate, visit:

    –> Market Leverage

    Friday Podcast: Niche Site Development with Zac Johnson

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    Zac JohnsonI had a chance to talk with Super Affiliate Zac Johnson’s and pick his brain on his strategy in developing niche sites.

    Some of the points we touched on:

    • How he got his start in internet marketing
    • How he developed a niche site which received 180,000 visitors per day and was hosted on 16 Dell servers
    • How he researches and develops new niche sites
    • His viral marketing strategies
    • Tips for new affiliates developing their websites

    Tune in for another episode of the Friday Podcast

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    And visit: ZacJohnson.com