The results are in and analyst projections of U.S. user- generated content sites earning $1 billion in 2007 and hitting $4.3 billion in ad revenues in 2011, pose a bright prospects for the future. Leading the charge? Likely video-based content sites.
The projections coming from eMarketer Senior Analyst and the author of “User-Generated Content: Will Web 2.0 Pay Its Way?” Paul Verna.
Paul projects that YouTube, MySpace and Facebook will led the content change.
Another projection: “On a global basis, user- generated content ad revenues will increase from $1.6 billion in 2007 to $8.2 billion in 2011.”
Which has pundits reinforcing the “It’s about the content, stupid” mantra.
Arrayed against this are Asia-based telcos railing against Web 2.0 applications choking up the submarine cable bandwidth. [Has Web2.0 Broken The Internet?]
If the bandwidth bottleneck doesn’t get resolved soon, it’ll turn out to be (more…)