Customer Engagement Makes You The Big Internet Marketing Bucks

3 Replies

There’s a constant debate about the “best” way to earn online income, and the simple answer is that there is no optimum path to achieving this goal. But one thing is certain, the deeper the engagement with your visitors, the more you’ll benefit.

Here’s why: The whole system of Internet Marketing profits is based on effort and engagement.

Witness-

Web advertising (text links, banner ads, Adsense) has a back-of-napkin payout of about 1-10% against your time and resorces.

Comparatively, CPA (cost per action) marketing where you’re rewarded on leads taking an action (filling in a form, submitting an email address or zip code) pays about 5% to 30% return on your effort.

Affiliate marketing with payouts on completed transactions gives a payout of 10% to 90% (depending on whether it’s a physical product or digital one).

And the big kahuna is product creation with payouts of 20% to 100%, and you control the highway toll booth so to speak.

The higher payouts are proportional to customer engagement, and your efforts to profile and understand them.

With that equation clearly in mind, why would you Continue reading →

WordPress Blogging Pipeline and Projections

75 Replies

One of the WordPress development team, Ryan Born, noted in his post WordPress 2.2 Release Candidate 1 will not include a tagging feature, the next version could include a comprehensive taxonomy framework which could open up the field for interesting plugins.

The year has been an interesting one for WordPress bloggers with the release of about 5 major and incremental upgrades since the start of the year.

It’s interesting to see WordPress grow from more a GNU General Public License hobbist project, to a comprehensive solution that corporates are increasingly embracing.

The fact that new WordPress versions currently do or will eventually include native functions like:

  • Email functions like (phpMailer)
  • Tagging (which helps out the information sorting and relevance process in the age of info overload)
  • Widgets (to expand its functions from it’s base text/graphics-information Content Management System publishing origins)
  • XML-RPC APIs for otherwise static “Pages” as distinguished from the dynamic “Post” counterparts
  • Further ATOM feed and API support for increased content distribution syndication

These initiatives give WordPress a big step up from other more Web1.0 corporate-oriented blogging platforms.

And ultimately it’s about choice. If you choose to Continue reading →

Inside MyBlogLog

4 Replies

Lee Odden interviewed MyBlogLog CEO Scott Rafer and got some insights into the blossoming social community site. From the looks of things, there are certainly some interesting developments in store for the young blogging community site.

To date MyBlogLog clocks in at about 50,000 users, fairly impressive considering the fact that it launched in Mar 2005. And with the recent acquisition by Yahoo! it looks set to grow from strength-to-strength (Especially with a 2% daily growth rate).

From my personal observation, MyBlogLog users tend to be fairly active, especially since the service combines the best features of blogging and social community sites.

As Scott observes, the MyBlogLog widget (typically displayed in the right sidebar of most blogs) certainly proved to be its secret weapon.With blogs already being very social-oriented, the widget only helped accelerate the pace of the service’s “virality”.

It’ll be interesting to see Continue reading →

WhoIsAndrewWee.com Becomes WebProNews Content Provider

6 Replies

A couple of weeks ago, I received and accepted an invite to be a blog partner for WebProNews and ientry content network.

What this means is content from this blog may be syndicated through WebProNews, or through the ientry content network, namely:

It’s a pleasure to be listed among the company of other ientry bloggers, such as:

and numerous other first rate bloggers.

When I first started blogging in July 2006, my intent has always been to Continue reading →

And the Blogger’s Choice Award Goes To…

4 Replies

On some level, all of us crave some form of recognition, and awards and prizes confer a degree of recognition. Even though you might get some plastic trophy covered with gold paint, or maybe a dinky award graphic in GIF format, it’s not so much the trophy itself, but the symbolic value of the prize.

So here comes the Blogger’s Choice Awards.

blogger's choice

By a process of peer voting, bloggers stand to receive recognition by their peers and display badges on their blogs.

And yes, expect to see bloggers nominate themselves (and likely that will be the only vote many of them will get.)

Still, any exposure is better than none.

Looking at the current rankings is quite revealing:

Leading the “Best Blogs About Blogging” category, we have:

best blogs about blogging

Notables like ProBlogger Darren Rowse, Lorelle, and I’m not familiar with bloggingbasics101.com (PR5, Alexa 821,000), so I’ll be check it out.

Leaping ahead of the “Best Blog About Blogging” bloggers, we have the celebrity bloggers:

best celebrity blogger

With 4,865 votes, Rosie O’Donnell is clearly ahead of mainstream bloggers and other celebrity bloggers.

The fact is that if you want to do well in blogging (or in any area of Internet Marketing for that matter), you will need to Continue reading →