Tag Archives: blog

Monday Question: Drive Away Browsers And Seek Buyers

7 Replies

A client of mine showed me their blog, and asked: “I’m not happy with the income my blog is generating. Can you help me increase my profit? I run both google adsense and affiliate offers“.

While I can’t show the blog or do a screencapture due to confidentiality reasons, here are some points to help you bring your blog monetization to the next level.

Nothing beats a well-tuned blog. This means tracking your analytics and conversions, and making the improvements and tracking, and repeating the cycle.

Broadly, you need to understand the intention and outcome of every visitor to your blog.

Are they there to browse? To make a comparison? To make a purchase?

I’ve found that AdSense publishing is suited for browsers who are still looking for information and aren’t close to making a buying decision yet.

I’ve found AdSense to provide a fairly low ROI (return on investment), so I’ve focused on my affiliate marketing efforts.

You can’t have it both ways…

It’s unlikely that a visitor will both click on an adsense ad AND buy a product from you – It’s either one or the other.

I’ve heard pseudo blogging “experts” say that you should have both adsense and affiliate offers on your blog, because someone who doesn’t buy, will click on your adsense ads instead.

THIS IS COMPLETE NONSENSE.

If you follow such ill-founded advice, you could possibly Continue reading →

Eric Marcoullier Leaves MyBlogLog

5 Replies

Last Friday, blog social network MyBlogLog co-founder Eric Marcoullier posted on the official MyBlogLog blog his “So Long and Thanks For All The Fish” post, announcing he would be leaving the company with the most commonly displayed blog widget, a company which Yahoo! acquired for $10 million earlier in the year.

Every MyBlogLog blogger will have some relationship with Eric. After all he’s the default “friend” when you join the network.

eric marcoullier

With Eric’s departure, will new MBL members be greeted by Yahoo! Community Manager Robyn Tippins?

It was just a little over a month ago that MyBlogLog ran their ad on StandoutJobs to hire two wickedly good developers.

eric marcoullier todd sampson

In the video ad, Eric, seen with MyBlogLog co-founder Todd Sampson were talking about the atmosphere at the young company, and it’s a pity to see Eric’s departure.

He’ll be gradually phasing to becoming one of the bloggers in the MBL community, creating the moniker bpm140 and will be blogging over at marcoullier.com.

I’m thinking bpm140 could be an abbreviation for Continue reading →

Tag! You’re It, MyBlogLog 2.0

4 Replies

Yahoo! blog community service MyBlogLog has added tagging to its arsenal of killer app features. An innovative use is the ability to tag spammer and regulate the flow of overzealous mass messaging within the service.

The new tagging feature allows you, as well as other MyBlogLog members to issue tags to your personal and community profile.

For example, someone could tag you as “SEO Expert”, making you easier to find.

As a set of common tags proliferate, I can see tagging as the basis of creating another level of connection within the community.

Here’s what MyBlogLog founder Eric Marcoullier’s tagging profile looks like:

tagging mybloglog

I created a fictious “mamalemon” tag on my personal profile and entered that keyword into the MyBlogLog search engine. It didn’t find my profile (it reported zero results).

Would tags show up in the MBL search results?

I’d think it makes for a more Continue reading →

Technorati Kicks Their Analytics Up A Notch

2 Replies

If you’ve been blogging for any length of time, you’d have heard of Technorati, the blog community site. They’ve recently revamped their stats and ranking system to factor in social factors. The net result? This blog has seen a jump in rankings, testament to the fact that social traffic strategies work.

Let’s look at the new stats panel:

whoisandrewwee.com

Blog Authority is measured by the number of blogs that link to you, with each blog amount to a single ‘vote’ or count in the blog authority measure.

Blog Ranking, in this case a whoppling 5,196 means I am 5,195 places away from the top.

In the words of Technorati’s Dorion Carroll:

“Technorati Rank is calculated based on how far you are from the top. The blog with the hightest Technorati Authority is Continue reading →

WhoIsAndrewWee.com Ranks 10th in Web Revenue Blog Rankings

3 Replies

Pat McCarthy over at ConversionRater has released updated blog rankings for “Web Revenue Blog Rankings“.

What’s a “web revenue blog”? Pat defines it as:

Blogs that focus on affiliate marketing, display advertising, contextual advertising, and actually helping people generate revenue in these ways by running their own site

Pat’s compiled a list of 28 blogs and as an inaugural participant, landed in a #10.

The top blogs include the usual suspects like:

As well as other notables like WickedFire malcontent Jon “aojon” F, Jon Warass, Scott Jangro, Carsten Cumbrowski, Sam Harrelson, TylerCruz, Andrew Johnson, Stuart (Earners Blog).

Awards are nice, though I don’t place much emphasis on going out to land them.

The publicity always helps if it bring more people who might get something from the content I post.

Peer recognition is something Continue reading →

You MUST Take Ownership of Your Blog

4 Replies

It seems like common sense, but if your blog carries your name or your businesses’ name, then the weight of monitoring or moderating the blog lies on you or a representative you name.you must take ownership of your blog

A tactic among spam marketers seems to be placing innocent comments on blog posts to do a recon on the comment procedures on a blog.

It typically involves a generic comment like “Hi” or “Nice blog”, and it may have an originating domain, and sometimes it doesn’t.

Which seems innocent and you might be tempted Continue reading →