Tag Archives: friday podcast

Friday Podcast: Sports Affiliate Marketing With Jason Rubacky

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jason rubackyHave you looked at the lucractive world of affiliate marketing for sport franchises and sport-related marketing? Football Fanatics affiliate manager Jason Rubacky came on the Friday Podcast to talk about the wide range of products available under his company’s banner and tips and techniques to successfully promote these items.

During the Friday Podcast, we touched on:

  • Jason’s experience as an affiliate and affiliate manager
  • How Football Fanatics got started and it’s position as a leader in the sport affiliate marketing field
  • Information on the Football Fanatics affiliate program and it’s listing on Commission Junction, ShareASale and it’s in-house program
  • Upcoming enhancements to it’s partner manager (affiliate) interface
  • In addition to football, you can also promote hockey, surfing, NASCAR and MMA (mixed martial arts) products
  • How to effectively generate traffic for your sports affiliate site
  • Pro teams vs College teams: which drive more traffic, and importantly, have greater profit potential

We covered quite a bit of ground during the interview, check out the podcast below:

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Links:

Jason Rubacky on twitter

Football Fanatics

Surf Fanatics

Jason’s blog

Friday Podcast: Strategies For Scaling Your Affiliate Business With Miles Baker

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miles bakerVeteran marketer Miles Baker gave an insider look at how he’s grown his affiliate business through the process of automation and outsourcing elements of his affiliate marketing business.

Having been on the Friday Podcast series before, you can check out his first podcast interview.

With his experience as an affiliate and affiliate manager, Miles has insights into the affiliate industry which has helped him develop a set of strategies to “work less and earn more”.

In this Friday Podcast, Miles spoke about:

  • How to grow your business
  • How to focus on what’s important and high value within your organization
  • Budgeting how much to spend on scaling your business
  • How to train your employees and outsourcers efficiently
  • What criteria and considerations to factor in as you’re scaling your business

Check out the podcast below:

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Links:

Friday Podcast: Personal Producitivty And Business Growth Strategies With Lisa Riolo

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I’d been talking briefly with industry veteran Lisa Riolo at some of the affiliate events over the past year and inviting her on the Friday Podcast was the first opportunity I’d been able to speak with her at some length.

lisa rioloLisa’s one of the best resources in the affiliate industry, having a blend of brick-and-mortar business operations experience, together with her stints in the online world. Lisa previous experience includes a senior vice president of business development role at Commission Junction and managerial roles at Peet’s Coffee & Tea and Bank of America.

During our call, we discussed:

  • How she got involved in the world of affiliate marketing
  • The growth of CJ’s account development team from a headcount of 4 initially to its exponential growth phase involving hundreds of people
  • Her focus on accountability and being able to quantitatively measure results in order to grow a business rapidly
  • Her milestone projects in internet marketing, including stints with Eben Pagan
  • Her system for getting things done and enhancing your personal productivity
  • How to balance growing your business with a healthy work-life balance
  • Defining value as growth factor for your business and how to deliver it to customers

Business owners and successful affiliates will get several actionable takeaways from this session.

Check out the podcast below:

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And the resources:

Friday Podcast: Print-On-Demand Business Strategies With JGoode

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jen goodeI met Jen Goode better known as JGoode at the recent Affiliate Summit where she was helming the mentors program.

Jen is one of the nicest people you will meet in internet marketing and she’s gone out of her way to help people.

As a designer and a programmer, Jen has a unique set of skills which gives her an advantage when it comes to marketing her fine art and t-shirt designs.

Her move to print-on-demand (POD) services to develop her own products such as t-shirts is a great primer for aspiring marketers looking at the POD market.

During the Friday Podcast, we talked about:

  • Jen’s background and how she got started on the Internet
  • How she developed her skills in both the design element of internet marketing and programming
  • The benefits of print-on-demand services
  • How to get started on POD services
  • How to determine which products sell and how to generate traffic and sales for your products
  • Tips for establishing your niche within the POD marketplace
  • How to use customer follow up strategies to increase your sales and profits

New and experienced marketers will get something out of the podcast accessible below:

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Links:

Friday Podcast: Social Marketing Strategies With PotPieGirl

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potpiegirlThis week on the Friday Podcast, I invited PotPieGirl to talking about generating traffic using free methods.

I’d seen her twitter exchanges with Miles Baker and found that she’s pretty proficient in building sites on Squidoo (the social networking site founded by marketer and author Seth Godin) and generate affiliate marketing income from her efforts.

During the course of our discussion, I found out:

  • How she got started in affiliate marketing
  • Her strategy for traffic generation and how she got involved in social media marketing
  • How she balances her time with a spouse and kids to take care of too
  • How 2007’s “Squidoo Slap” (where Google placed less prominence on Squidoo lenses) has affected her business
  • Tips for resources to build your internet marketing skills
  • How to market effectively using Squidoo lenses

Check out the podcast below:

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Links below:

Friday Podcast: Building Your Affiliate Karma With Missy Ward

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missy wardI’d hesitated about approaching Affiliate Summit co-founder Missy Ward for this series till I felt the time was right.

As an experienced affiliate professional, Missy has built up a reputation in the industry, serving in senior management positions like:

  • Director of Public Relations for Media Breakaway LLC (formerly CPA Empire, now known as affiliate.com)
  • Vice President of Partnership Marketing for eBound Strategies
  • President of Aluria Software
  • Vice-President of Marketing for Global Travel International

Some of these positions were concurrent with taking a leading role in launching and growing the Affiliate Summit conference/trade show as well as a number of fundraising intiaitives.

If you’ve had a chance to talk to Missy during one of the trade shows, you’d find that she’s personable and knowledgable. During the course of our discussion, I got to know Missy better, including:

  • How she got involved in affiliate marketing
  • The formation of the Affiliate Summit and it’s goals and growth over the years
  • How she got involved with fundraising activities, concurrently growing her affiliate business
  • A preview of upcoming Affiliate Summit conferences and related events
  • The guerilla marketing strategies used to promote the summit (merchants and affiliate networks can take a leaf out of Missy and Shawn’s playbook)
  • Missy’s video blogging and promotion strategies
  • A number of inspirational moments from the recent Affiliate Summit
  • Key updates involving projects like Geekcast.fm, a new podcast in the making, Missy’s return to affiliate management and the revamped AffStat affiliate industry survey

Check out the hour long podcast, chock-full of content below:

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Resources: