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Posts Tagged ‘geordie-carswell’

Affiliate Blogger Panel At Affiliate Summit West 2009

Nickycakes had a headstart in making this announcement.

The speakers for the workshop element of the Affiliate Summit have been selected, and I’ll be moderating a session “Affiliate Bloggers Speak Out: Tips on SEO, PPC and Sales Conversion” at the upcoming Affiliate Summit which is from Jan 11-13 in Las Vegas next year.

Together with me for the session will be the panelists:

nickycakes geordie carswell miles baker

Affiliate Bloggers Speak Out Panelists: (Left to Right)Nickycakes, Geordie Carswell, Miles Baker

This’ll be a great session not only because the three panels are highly skilled affiliate marketers, but they have very different strengths too. Although Nickycakes and Geordie (former affiliate network Revenuewire CEO turned affiliate) use (more…)

Is Your Business Prepared For The SEO Earthquake?

The thing about internet marketing is given the constantly changes, you can expect a lot of excitement (or stress) in the field.

If you’re relying on organic traffic generation methods, especially from the search engines, there have been recent developments which may cause a change in your strategy.

Some of these include:

  • The Rise of Blackhole Seo
  • Changes in ranking alogorithmn like Google PageRank (a number of websites and blogs saw their PR score drop by 1 or more in recent weeks) and Alexa rankings have fluctuated greatly since the system was change a number of months ago
  • Looming changes Google plans to or has implemented since as lower weightage given to directory links (thanks Wil Reynolds for the heads-up), including paid Yahoo directory submissions.

Which can be like an earthquake sending ripples through your business and earnings if you’re not prepared.

earthqake

I was speaking with Geordie Carswell, former RevenueWire CEO who’s now involved with (more…)

Geordie Carswell Steps Down As Revenuewire CEO

geordie carswellIf you use Pay Per Click (PPC) as a means of traffic generation for your websites, you’d have read blog posts by Revenuewire CEO Geordie Carswell over at the Revenuewire affiliate network.

It’s a loss for PPC marketers that Geordie will be stepping down as CEO on August 1st, though he will be continuing with Revenuewire on an advisory basis.

Geordie had published a number of tips and updates focused on utilitizing and optmizing Google AdWords since he started posting on the blog.

Perhaps as a sign of the changing of the guard, the blog format has been changed to something closer to an article directory – perhaps a sign that updates may not be as frequent either.

The Revenuewire CEO post will be filled by (more…)

The Reluctant Apple User…

I like multi-tasking, although the latest Guru-Du-Jour Eben Pagan says it’s a “no-no

So having eaten my lunch while MythBusters was playing on Discovery, I finally opened up the box containing my new MacBook 2.1 Ghz machine (a freebie bundled together with my new 10mbps DSL plan).

While Jamie and Adam are firing machine guns into the side on a car on the screen, I’m pulling the polycarbonate-sheathed laptop out of the box.

First reaction: This thing is pretty heavy compared to my Fujitsu Lifebook ultra-portable.

Second reaction: The graphics are really pretty (I can see why Sam Harrelson and Shawn Collins get into their Asus eee/Apple/Dell Vostro bickering matches)

Third reaction: I don’t quite like the tactile feel of the keyboard. The keys don’t (more…)

The Affiliate Summit Las Vegas Survival Guide

las vegas

With the Affiliate Summit just days away, here’re a few pointers especially if it’s your first time to the summit:

  • Vegas Throat: Specific to Las Vegas, you will lose your voice very easily if you don’t take care of your throat. The dry desert air creates a lot of static electricity, it also dries out your throat and you’ll find yourself losing your voice at the end of day 1 or day 2 if you don’t drink enough liquids or take throat lozenges to give your throat a break. Also worth trying a a honey drink at the end of the day (real honey, not that cheap honey-flavored sugar syrup typically sold at grocery stores). I’m bringing a herbal throat syrup that I expect will do wonders (known in Chinese as “Nin Jiom Pei Pa Koa”.
  • Camera/Video Camera/Flip Camera: Do the touristy thing and take lots of photos during the summit. Better yet, take lots of pictures with people so you can remember what they look like. It’s fairly safe to assume that 90% of bloggers will look NOTHING like what their avatar looks like. (present company included).
  • Business Cards: Yes, the reciprocity thing takes place. I give you my card, you give me your card. Generally a great practise, although if you live in the US, you can expect to get lots of follow up calls over the next week. The most important thing about collecting business cards is to follow up within a week after the summit, something that Stephanie Agresta (AKA Internet Geek Girl) is great at. On another note, if you’re like me and collect a couple of hundred business card each year, be sure to carry a pen and scribble “ASW08” on the back of the card, especially after you put it in the huge pile in your office later.
  • It’s COLD: Expect a low of 32 deg F according to the weather forecasts, so bring a heavy coat if you get chilly.
  • Networks ahead of the summit: Contact people and companies you’d like to meet, especially if you go through the exhibitors list, or if you know that a particular affiliate or blogger is headed over. Some of the people I’m looking forward to meeting: Heather Paulson, Stephanie Agresta, Sam Harrelson, James and Arlene Martell, Jim Lillig, NeverblueAds’ Samantha Brachat, Revenuewire CEO Geordie Carswell. I talk to many of these folks on a daily basis, but it’s always great to meet up in person.
  • Take the shuttle bus: If you’re not in a great hurry, the shuttle bus at the airport costs $7 and goes to the major hotels. The taxi ride costs $20 and is a whole lot faster, but you’ll not see as much of the Strip as you would from the bus.
  • Plan your schedule: There’s lots of exciting stuff going on at the summit at any single point in time, so you need to work out a schedule of where you want to be at what time. Else there’s a good chance you’ll miss a meeting or miss a workshop session because you were out on the show floor talking to people.
  • Get enough rest: With the summit lasting three days, it’s not too bad. But by the morning of day 2, you’ll start to see people dragging themselves along, or mysteriously disappearing in the afternoon to catch some rest. If you rest up on Friday and Saturday, you should have enough energy to last through the event (even with some parties going on till 4am…)
  • ***Most important***: Have a goal and an agenda in mind: Are you at the summit to check out a specific affiliate/CPA network? Visit their website, talk to other affiliates before you attend the show. Are you there to network with a particular individual or company? Visit their blog, find out if they haunt a specific forum and read their posts there. If I were an affiliate manager, and if I was motivated to recruit new affiliates, I’d compile a “hit list” of the top 50 (or if I was really motivated top 100) affiliates, I’d visit their blog or website, and check them out, make some notes. Contrary to popular belief, just having ONE canned presentation doesn’t cut it. Sad to say, but going to every booth and being told “we have the highest payouts, and we have many exclusive offers” makes for quite the yawn-fest. I think being able to present your product and your network in a unique fashion, helps pique the interest of experienced affiliates who’re already have accounts on 10 other CPA networks. So please, have a little pow-wow before heading to the summit, figure out a plan of attack that goes beyond “highest payout, exclusive offers” and you will definitely hook more than your fair share of super affiliates.

Does anyone have other advice?

las vegas

Friday Podcast: A Wide Open Market For Software Affiliates – Revenuewire’s Geordie Carswell

revenuewire geordie carswellPromoting software as an affiliate marketer can be very lucrative, as Revenuewire CEO Geordie Carswell (right) explained during our Friday Podcast discussion.

With some affiliates racking up between 800 and 1,000 sales a day and with payouts of about $25 per license, that adds up to about close to a cool $1 million in gross commissions each month.

And the good news is that the software market still has a lot of room for growth.

During our discussion, Geordie went into detail about:

  • How to evaluate software products to promote
  • Create an effective marketing campaign that will maximize your profits
  • Promoting digital products using PPC (pay per click traffic) vs SEO (search engine optimization)
  • PPC tactics that the affiliate big dogs use that you may not be aware of yet
  • Comparing the Google Search network vs the Content network

Geordie is one of the most savvy PPC marketers I have come across and it was great to get the PPC tips from him and a wealth of information about getting started as a software promoting affiliate.

Check out the Friday podcast below:

Note: Revenuewire will hold it’s official launch at Affiliate Summit West in Vegas next week. Geordie and Revenuewire team members will be at the booth in the tradeshow hall.

Also check out:

–> Revenuewire

–> The Revenuewire PPC Blog