Posts Tagged ‘monday-question’
A client of mine showed me their blog, and asked: “I’m not happy with the income my blog is generating. Can you help me increase my profit? I run both google adsense and affiliate offers“.
While I can’t show the blog or do a screencapture due to confidentiality reasons, here are some points to help you bring your blog monetization to the next level.
Nothing beats a well-tuned blog. This means tracking your analytics and conversions, and making the improvements and tracking, and repeating the cycle.
Broadly, you need to understand the intention and outcome of every visitor to your blog.
Are they there to browse? To make a comparison? To make a purchase?
I’ve found that AdSense publishing is suited for browsers who are still looking for information and aren’t close to making a buying decision yet.
I’ve found AdSense to provide a fairly low ROI (return on investment), so I’ve focused on my affiliate marketing efforts.
You can’t have it both ways…
It’s unlikely that a visitor will both click on an adsense ad AND buy a product from you – It’s either one or the other.
I’ve heard pseudo blogging “experts” say that you should have both adsense and affiliate offers on your blog, because someone who doesn’t buy, will click on your adsense ads instead.
THIS IS COMPLETE NONSENSE.
If you follow such ill-founded advice, you could possibly (more…)
This week’s Monday Question comes from Simon:
“I see several options to run web advertising on my websites, and it looks very easy compared to affiliate marketing. Wouldn’t it be easier to make money this way?”
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That’s a good question.
Your internet income is determined by your effort.
The level of engagement (the time and effort you put into your marketing efforts) generally determines the type of return you get.
Here’s a listing of different monetization techniques with payouts listed from lower returns to higher returns:
Web advertising -> CPA (cost per action) marketing -> pay per sale (or what’s traditionally known as affiliate marketing) -> product creation
Web advertising refers to programs like the Google AdSense publisher program, Yahoo Search Marketing ads, WidgetBucks or programs like Chitika and Kontera.
I’ve found that web advertising generally (more…)
Mark asked “I have been reading your blog for awhile, and everything I have seen you do has revolved around blogging and free traffic. Have you had success with this program, and/or with PPC in general recently? I am just a bit surprised to see you promoting this offer since I haven’t read about you doing things with PPC before.”
Here’s my response to this Monday Question:
Monday Question - PPC Vs Blogging And Free Traffic - The best bloopers are a click away
While blogging and free traffic continue to generate 90-95% of the traffic (with SEO traffic making up the balance), like any business owner, I’m looking at ways to grow my business and increase sales and profits.
PPC is certainly a good prospect, which is why I’m promoting PPC Classroom. It comes from 2 credible Internet marketers, Jeremy Palmer and Anik Singal, and I’ve had a chance to take a look at the product. The next phase is (more…)
Here’s an intriguing query from Sarah:
“I’m a ebay powerseller and getting into the niche marketing vibe.
Judging by the number of high dollar earnings screenshots I’m seeing, I’m planning to go into the internet marketing niche.
I worked hard to build my ebay business and am sure I can replicate the same in internet marketing.
Can you give me any suggestions?”
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My answer:
That’s the great thing about Internet Marketing, the ability to continually expand your focus and the ebay stats screenshots you sent me were pretty impressive too.
You might like to check out Super Affiliate Amit Mehta’s post “Selecting a niche is everything in affiliate marketing”
As an affiliate or a product creator, the biggest constraint you will face is time.
Like it or not, even outsourcing the bulk of your projects, you’ll need to (more…)
I got a question about traffic generation and link exchanges this past week:
“Hi Andrew,
I’ve a new site and getting traffic seems to be a challenge.
I have been thinking of link exchanges. I’m hearing different things about them. Do they work?
-Dylan”
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In my opinion many marketers are overly obsessed with traffic.
Traffic won’t solve your worries if your site has a ‘leaky’ design (with multiple exit links for visitors), doesn’t have effective channels for monetization or list building, or doesn’t have sticky content to get visitors to keep coming back. For the purposes of discussion, I’ll assume that you got those areas covered, or are working on them.
Besides raw traffic quantity (number of visitors), you need to monitor and closely refine your traffic quality (how relevant your visitors are). There’s no point to get everyone and his mother over to your site if they don’t fit your site’s demographic.
That’s where alliances are handy.
A link exchange is where two websites or blogs have (more…)
Posing a Monday Question, Sandy asks:
“Like you, I’m a writer by training and since become a SAHM (stay at home mum), I’ve mastered the basics of blogging and writing articles and am starting to get into simple product creation.
Some of this other stuff like SEO is beyond me. I bought a couple of dummies books and know some basic HTML and can do a simple page. But the PHP and MySQL programming stuff is way beyond me. Help! I am feeling overwhelmed and although I’m doing ok now, I can’t help feeling that I won’t be able to master it all.
Please advise what I can do about this.”
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My Answer:
It’s great that you’ve taken the step of taking the plunge into Internet Marketing.
Like you, I’ve pretty inept when it comes to (more…)
