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Posts Tagged ‘podcasts’

Friday Podcast: Affiliate Success Tips With Miles Baker

miles bakerI “met” Miles Baker online about a year ago through a mutual friend, Amit Mehta, and we’ve been exchanging business tips and online marketing strategies since.

Miles has done it all – as an affiliate, affiliate manager, merchant, he’s even owned and operated a forum and been active on eBay.

I got Miles on the line and we talked about success strategies for online business owners, including resources you can use to bring your business to the next level.

Here’s this week’s Friday Podcast:

These are some of the resources Miles mentioned during the call:

Swift To-Do List software

Books:

Action by Robert Ringer

Sex Money Kiss by Gene Simmons

4 Hour Workweek by Tim Ferriss

Secrets of the Millionaire Mind by T Harv Eker

Friday Podcast: Branding With Video With Melissa Salas

melissa salasThis week I invited online retailer Buy.com’s Director of Marketing and co-host of their BuyTV program to come on the Friday Podcast.

Buy.com was among the first online merchants to launch an online program in 2006. Since then BuyTV has recently been syndicated on the G4 TV network.

Besides computer and consumer electronics, Buy.com offers other consumer merchandise with baby, shoes, sports, toys and luggage verticals.

On the Friday Podcast, Melissa and I talked about:

  • How Buy.com founder and chairman Scott Blum conceptialized the idea of BuyTV in 2002
  • BuyTV’s content development process and production process
  • Optimization tips for video marketers
  • How affiliate marketers can leverage on BuyTV’s video content to optimize their marketing campaigns

Check out the Friday Podcast here:

You can find out more by visiting:

Buy.com

BuyTV

MelissaSalas.tv

Friday Podcast: ShareResults Founder And CEO Nicky Senyard

This was one of the most enjoyable interviews I’ve conducted in the Friday Podcast series.

Nicky Senyard, originally from Australia, is an affiliate marketing veteran, having founded two affiliate networks – the ShareResults affiliate network and Income Access focused on online gaming.

I’ve known Income Access affiliate manager Jamie Fortunaso from the forums for close to 2 years and his professionalism has always been apparent. It’s no wonder that Nicky has created one of the most personable and enjoyable networks to work with.

nicky senyardjamie fortunasole ngyuen

(Left-to-right: ShareResults/Income Access founder and CEO Nicky Senyard, Income Access affiliate manager Jamie Fortunaso, ShareResults affiliate manager Le Michelle Ngyuen)

During our discussion we covered a gamut of topics including:

  • Business considerations when merchants add affiliate marketing to their sales/distribution channels
  • How the affiliate-to-network and merchant-to-network relationships can be enhanced
  • Geographic growth of affiliate marketing opportunities across North America/Canada, Europe and Asia

Merchants and affiliates will get some great content out of this session.

Check out the Friday Podcast:

-> ShareResults affiliate network

-> Income Access online gaming network

Friday Podcast: Profitable Social Marketing

Marketing on the social networks like Facebook, MySpace,  can be difficult to monetize if your marketing efforts aren’t focused.

In this podcast, I covered 3 principles that will help you better plan and generate income from your social marketing campaigns.

The principles are:

  • Pre-qualification
  • Building a sales funnel
  • Following up with your leads, especially using non-traditional communication channels

Check out the Friday Podcast:

Friday Podcast: Web Design That Increases Conversions With Ryan Jackson

ryan jacksonOne of my resources that I’ve mainly been keeping to myself over the past 2 years is a talent web designer who lives in a small (population 10,000) Australian town of Maryborough.

Ryan Jackson AKA DesignGuruRyan, developed the template for this blog and designed and created almost all my product and affiliate sites too. (I take credit for the ugly ones…)

Besides my sites, Ryan’s also been involved with the site design for Mike Filsaime’s 7FigureSecrets and Chris McNeeney’s DayJobKiller product websites.

During our discussion, we talked about:

  • Offline design vs online web design
  • Incorporating direct response marketing elements into your web design
  • The rise of “Web 2.0″ design elements in websites (and how to incoporate them)
  • Bootstrapping design resources for marketers on a budget

You can find out more about Ryan at:

The resources he mentioned during the call:

Check out the Friday Podcast below:

Friday Podcast: Email Marketing With Jason Henderson

jason henderson

I had email marketing and Miva cart SEO optimization specialist Jason Henderson AKA Big Jason from BigMarketingOnline on the line this week.

Despite the intrusion of a couple of phone calls, we discussed issues like:

  • Text-based vs HTML emails
  • How to increase list responsiveness
  • Resources for building up your foundation in direct marketing

As well as Jason’s previous career as a pro basketball player (he’s only 6’11″…) and position as one of the Ask.com guides.

Jason is in the running for Thor Schrock’s Top Affiliate Challenge and you can check out his vote page.

He’s also giving out bonuses at his vote page.

If you’re keen to increase your sales and profits by adding or enhancing your email marketing efforts, be sure to check out Jason’s Better Email Deliverability product.

The Friday Podcast can be accessed below: