I had the opportunity to invite Amit Mehta and Anik Singal on the Friday Podcast to discuss challenges facing affiliate marketers these days, together with the impending launch of the PPC Classroom 2.0 program.
Amit’s is gaining a reputation as the $2.4m super affiliate and a regular speaker at events like Affiliate Summit and PPC Classroom.
Anik is founder of Affiliate Classroom and AC Certified, and recently ranked #2 in Business Week’s “Top 25 under 25″ article.
During our podcast, we discussed:
How Amit’s affiliate campaigns differ from other marketers
How to build your income to 4 figures a day
Steps you can take today to put together successful campaigns
The importance and how you can incorporate long-tail keywords in your affiliate campaigns
Whether there’s a conflict of interest between a merchant’s in-house SEO/SEM efforts and the efforts of affiliates
Amit’s “Hybrid Model” that he’s currently testing and will be teaching in PPC Classroom 2.0
Leonard Lin is one of 3 co-founders of Tyler Projects, a Singapore-based software developer which focuses on social networking applications.
Their Battlestations application on the Facebook platform (and recently Friendster social network) is one of the most engaging and popular applications, incorporating flash animation and immersive gameplay. Besides featuring multiplayer features including player-versus-player gameplay, it also includes clan warfare and boasts an active Facebook forum.
I invited Leonard on the Friday Podcast and we discussed:
How to develop a winning concept for your Facebook application
Development strategies, especially going down the FBML (Facebook markup language) route versus developing in an iFrame environment
Monetization options for Facebook developers
Developing an active in-game economy, offering premium in-game items and growth strategies
I first met PPC affiliate John Hasson at ShareASale’s “Party Under The Stars” party at Affiliate Summit West earlier this year. We were eating a heartattack-inducing tiramisu/ice-cream concoction and talking about our businesses.
John spoke at the “Meet The Experts” session chairing a table on PPC affiliate marketing. At the recent Affiliate Summit East in Boston, John presented a session on PPC marketing.
During the course of our discussion, I was pretty amazed at how John’s brought his programming skills to automate and employ leverage in PPC campaigns.
We also talked about:
How John got started as a programmer early on and his first experience at generating $600 a day through PPC arbitrage
How he made his transition into affiliate marketing
Jerusalem-based Andrea Yager is a 8-year internet marketing veteran – who’s tried out many internet marketing strategies during her time starting up and operating various online and offline businesses.
A little different from the typical question-and-answer format, this edition of the Friday Podcast had us discussing and at times debating issues like:
Whether you employ a “day trader” or “long term stock investor” approach in your online business
Whether a product or it’s marketing campaign is more important
Market share vs Mind share – which is more important
Internal credibility vs external credibility for branding and reputation
Andrea also relates how she first got started online, and about her “20 Ways To Make Money Online” project.
You can check out the content-filled 65 minute podcast at: