I like multi-tasking, although the latest Guru-Du-Jour Eben Pagan says it’s a “no-no”
So having eaten my lunch while MythBusters was playing on Discovery, I finally opened up the box containing my new MacBook 2.1 Ghz machine (a freebie bundled together with my new 10mbps DSL plan).
While Jamie and Adam are firing machine guns into the side on a car on the screen, I’m pulling the polycarbonate-sheathed laptop out of the box.
First reaction: This thing is pretty heavy compared to my Fujitsu Lifebook ultra-portable.
Second reaction: The graphics are really pretty (I can see why Sam Harrelson and Shawn Collins get into their Asus eee/Apple/Dell Vostro bickering matches)
Third reaction: I don’t quite like the tactile feel of the keyboard. The keys don’t (more…)
I’ve been listening to an increasing number of audio podcasts and video posts in the last 12 months, branching beyond the books, magazines and printed PDFs (and occasional PDF I read on my screen) and a thought came to mind:
If you are a marketer are not going to where your leads/prospects/customers are coming from or going to, you could be putting yourself out of their traffic loop, and ultimately the monetization loop.
If you are a merchant or affiliate and primarily using the text channel – articles, blogs, social networks like MySpace, Facebook, and even text ads on Google AdWords, MSN Adcenter and Yahoo! Search Marketing, are you leaving yourself out of the traffic loop if your best prospects are walking around consuming their media on iPods?
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Here’s a brief rundown of my media consumption:
Text: – newspaper, magazines, books, PDFs, text blogs, email - I am usually sitting in front of my desk, in front of my computer when consuming text-based information. A large part of it has to do with being tethered to my computer.
Even though I have a laptop (actually 2 now…) and there’re a number of Wi-Fi zones around, and even though I have an Apple Touch, I (more…)
I had a chance to pick Affiliate Summit Co-Founder and affiliate advocate (and now affiliate marketer) Shawn Collins’ brain for his thoughts on the future of affiliate marketing, how affiliate networks and affiliates can deal with the fact that more than 80% of affiliate managers have more than 300 affiliates on their roster (about 20% of affiliate managers in Shawn’s survey handle more than 10,000 affiliates….pretty unreal).
And we also talk shop about how networks can up their game.
Our discussion built on a number of points raised in Shawn’s AffStat 2008 report in which 200 affiliate managers were surveyed and disclosed information about the industry. It was certainly nothing short of an eye-opening experience.
His relative new foray into group podcasting at Geekcast.fm together with partners-in-crime Sam Harrelson and Jim Kukral. (Jim did a video interview with me in the midst of the recent Affiliate Summit West)
If you like Shawn’s Road Trip/American Pie-ish style of humor, you’d want to check out this Easter bunny video broadcast:
Also, check out this Facebook thread where we’re aiming to hit 500 comments. Every little comment helps!
