Author Archives: Andrew Wee

About Andrew Wee

My name is Andrew Wee. I'm 32 years old, live in Singapore and am happily married with a 2 month old daughter. I've gone through a list of various occupations including: * journalist (for a business newspaper) * Internet content developer (for one of Asia's largest media group's Singapore Press Holdings) * trainer in entrepreneurship, business building, life skills * photographer/photojournalist * real estate agent * consultant * entrepreneur (I think that's enough for now...more later!) This is a personal space to express my goals, dreams and aspirations.

Are You Killing It With Content?

When it comes to your marketing arsenal, words can be your most powerful weapon when it comes to getting killer results when you’ve launched a marketing campaign. Unfortunately, too many marketers take a step in the wrong direction and instead kill their leads with poorly developed content.

content

I was reading through some of the newer business/marketing blogs and articles/content posted on the social networks, and the content out there is Continue reading

Andrew Wee and MsDanielle.com Launch The Internet Marketing Cookbook

One of the major ways I’ve been able to help marketers get their business up and running has been through posting on this blog, publishing the Friday Podcast and participating in various internet marketing and affiliate forums.

The one limitation I faced, similar to everyone else, is having enough time to work on my business and being able to answer questions that blocks a new marketer getting started.

MsDanielleIt was at the Affiliate Summit earlier this year that I sat down with Danielle Nagami (AKA MsDanielle) to see if we could help create a resource site for newer internet marketers.

Enter the Internet Marketing Cookbook – a resource site/monthly newsletter that aims to give you access to tips and techniques to help you grow your online business.

The site will feature monthly updated content which build on MsDanielle’s strength’s in pay-per-click traffic, search engine optimization and other forms of traffic generation. While I’ll be focused on social media, product development and affiliate marketing.

If you’re a newer internet marketer, be sure to check out the:

–> Internet Marketing Cookbook

Affiliate Marketing Tips #7: Should You Work Harder or Smarter

It takes effort to build and operate an online business, while some marketers will spend nearly all their working hours focused on building their business, others will be looking at ways to run their business more effectively. The question is whether it’s possible to reduce the number of hours you’re working on your business AND increase profits at the same time?

work harder or smarter

This is a continuing series of “Affiliate Marketing Tips” posts to share marketing and promotion strategies for affiliate marketers. If you’re new to the series, you might like to check out the first in the series “The Industry and Getting Accepted

In a recent post, Brandon Adcock (AKA MajorBTA) wrote about how he’s reduced the number of hours he’s worked on his business and yet increase his income.

Some of the ways he’s achieved this:

  • Shift his traffic generation to less time intensive methods – specifically to media buying, from search engine optimization before. Media buying is more macro in scope, compared to the resources that SEO typically requires
  • Consolidation to focus on 1-2 verticals vs 4-6 before
  • More focus on his own campaign, compared to a broad “knowing what everyone else is running” approach to competitive intelligence

While it’s worked for Brandon, will it work Continue reading

Friday Podcast: Affiliate Marketing Via Social Networks and Video With Peter Dunbar

Peter DunbarI invited Peter Dunbar, an experienced PPC and social media affiliate on the Friday Podcast to share strategies and promotion ideas for affiliates.

Peter has been an affiliate since 2000 and has a variety of different experiences in the internet marketing/affiliate industry since then, using a variety of different strategies to generate traffic to his sites.

During his time on the podcast, he shared a number of comprehensive tips to use video hosting networks such as YouTube, Metacafe, Revver and others to generate leads for your affiliate offers.

He also shared some business management tips which he’s used to grow his own business.

Besides his role as a VIP coach for the PPC Classroom program, he consults for clients on their internet marketing strategy, and has recently launched a new training site, AffCoaches, targeted at new and experienced affiliates.

Check out the podcast below:

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Links:

Affiliate Marketing Tips #6: Understanding Lead Generation Business Models

This is a continuing series of “Affiliate Marketing Tips” posts to share marketing and promotion strategies for affiliate marketers. If you’re new to the series, you might like to check out the first in the series “The Industry and Getting Accepted

money

Knowing how to promote a lead generation (ie CPA) offer effectively means knowing how the advertiser/merchant generates income from the lead offer. By matching the advertisers business model with your own, you have a higher chance of monetizing the traffic and leads you’re generating.

Here’re a couple:

Zip/email submit offers: Typically in the $0.50 – $2 range, these offers require a name and email address or zip code. Some form of bait is usually involved, such as a gas card, gift card, xbox, iphone or other item. Although it sounds like almost any lead will be able to get the prize, do note that they’ll have to complete the offer conditions to receive the prize. This might involve filling in a series of other CPA or pay-per-sale offers.

If you’re familiar with Continue reading

Are You A “Rorschach” Internet Marketer?

In the movie (adapted from a graphic novel) Watchmen, the protagonist, Rorschach, fights a one-man crusade against crime. Though brutally effective, he’s ultimately beat down by the system. Within the internet marketing arena, unfortunately, too many marketers adopt a similar “Rorschach” approach to running their business, sometimes not realizing they’re getting beat down in the process.

watchmen rorscach

“If you want something to be done well, you need to do it yourself”

This is probably the most commonly cited reason why Continue reading