Category Archives: podcasts

Friday Podcast: The State of Affiliate Marketing with Haiko De Poel

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HaikoHaiko De Poel is founder of the ABestWeb affiliate marketing forum, one of the most established, having been around for 7 years and recently surpassing it’s 50,000th member mark.

As a new internet marketer, I got a lot of value out of Haiko’s “Affiliate Marketing Today” podcast show on the Webmaster Radio network. Credited with having coined the term “Parasitware”, Haiko’s one of the senior statesmen in the industry, having been an advocate for affiliate marketers’ rights for some time.

During our discussion on the Friday Podcast, we talked about:

  • How Haiko first got involved with affiliate marketing
  • The origins of the ABestWeb forum
  • Burning issues that were prevalent about 5 years ago and still rear their head today, especially with parasiteware
  • The recent controversy with the OneCause toolbar redirect affiliate links, and it’s possible conflict of interest with holding company Rakuten also own the LinkShare affiliate network
  • The New York affiliate tax issue and its implications for the industry
  • How and why affiliates need to speak up for their rights and some of Haiko’s initiatives in that direction

Check out the Friday Podcast below:

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Haiko will be moderating the session “Ethical Issues in Affiliate Marketing” at the Affiliate Summit next month.

Friday Podcast – Growing Your Affiliate Program With Alice Seba

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Alice SebaCanada-based Alice Seba would seem an unlikely candidate for an internet marketer.

With a bachelor’s degree in History and Archaeology, and a mother of 3 (the youngest just turned 4 months a couple of days ago…), Alice stumbled into the world of internet marketing while looking for opportunities to work from home.

Her “Internet Marketing Sweetie” product was one of the first I bought coming into the industry a couple of years ago, and it was a pleasure to have Alice on the podcast series.

During the session, we talked about:

  • How she got started in internet marketing and affiliate marketing experience
  • Tips for internet marketing beginners and some of her strategies in taking care of 3 young kids AND running her own successful online businesses
  • Should you author/create your own product?
  • Tips for promoting your own affiliate program
  • The ONE networking tip that will help you succeed in internet marketing

You can check out the podcast below:

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Friday Podcast: PPC Strategies With Andrew Payne

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andrew payneI met Andrew Payne on the CashTactics blog where he’s leading a PPC case study.

Andrew’s in stealth mode and hasn’t given many public talks yet, though he’s certainly an affiliate marketer to watch.

Starting his PPC campaigns in Oct 2007, he generated over $1,000 in commissions in 4 days and has continued using PPC in his marketing campaigns.

I got him in for a Friday Podcast session, where we talked about:

  • His start in internet marketing in the area of search engine optimization
  • How he made the switch to PPC and some of the tips he’s picked up along the way
  • An overview of the PPC case study
  • Tips to optimize your landing page
  • Key techniques you should use to maximize the success of new campaigns
  • How to keep yourself continually motivated and achieving your goals
  • Andrew’s preferred affiliate and CPA networks

Check out the Friday Podcast below:

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Friday Podcast: Social Media and Book Branding Tips From Warren Whitlock

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Warren WhitlockWarren Whitlock is one of the earliest online marketers having rubbed shoulders with the likes of Declann Dunn and strongly advocates the use of direct marketing principles when it comes to marketing your business on the internet.

A published bestselling author and entrepreneur, I invited Warren on the Friday Podcast where he shared:

  • How he got started in internet marketing
  • How he got involved in promotions and launches for new books
  • Why writing and having a book published helps your business
  • His tips for getting your best results from social media marketing

Check out the Friday Podcast below:

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Friday Podcast: Book Writing Tips From Daniel M Clark

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daniel m clarkI met Daniel M Clark AKA HecticDMC on the ABestWeb affiliate marketing forum earlier this year. Besides being the author of two books, “Success with Cafepress” and the recent “Big Book of Spam”, Daniel is also a work-at-home dad and affiliate marketer.

During our discussion on the Friday Podcast, we talked about:

  • How Daniel got started and involved with internet marketing
  • Whether you should create a brand for a series of books or brand yourself as an author
  • Self-publishing options for authors
  • Writing tips for authors
  • Creating publicity for your book

If you’re an author, you will want to check out the interview:

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Friday Podcast: Affiliate Management Insights From Todd Crawford

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todd crawfordIt’s hard to picture Todd Crawford as being involved in affiliate management when he looks like a rock star.

Having cut his teeth as VP of Sales at affiliate network Commission Junction which he helped co-found in 1998, Todd has also served as VP of sales and business development at Digital River’s oneNetworkDirect affiliate network.

He’s also won the Affiliate Summit Affiliate Marketing Legend award last year.

I had Todd come on the Friday Podcast and we talked about:

  • How he got involved in the affiliate marketing industry
  • How the affiliate industry has progressed and whether a set of best practices might evolve
  • Considerations for companies adding affiliate marketing to their sales and marketing channels
  • How affiliate networks compare with CPA networks in their business operations
  • Business growth tips for affiliate marketers

Check out the Friday Podcast:

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Links: