If you’re an affiliate marketer, chances are you’ve caught an episode or two of Market Leverage TV, produced by the Market Leverage affiliate network.
I invited Market Leverage’s marketing manager, Dina Riccobono, on to the Friday Podcast to get a behind-the-scenes perspective on the production of the weekly program.
Some of the items we discussed:
How Market Leverage came up with the idea of producing a video program
Their broadcast studio set up
How much time does into the production of each episode and what goes into each episode
I first got to know Kris when he took over the mantles of the Cash Tactics blog from it’s fonder Ralph “Ruck” Ruckman earlier this year. (Ruck went on to focus on his Convert2Media affiliate network).
From the Cash Tactics site, Kris describes himself as a “PPC and CPA Marketer but I also deal in retail affiliate marketing and I’m a product owner with my own affiliate program. I own a PPC search engine, several smaller search engines, a couple drop shipping stores, and a few other random sites.”
During our Friday Podcast discussion, we talked about:
How Kris got started in internet marketing
Changes and development in search engine optimization for your website
How to optimize your website structure
How to get started with a directory or search engine-based business
The difference between a “thick” directory and “thin” directory
I had the opportunity to invite Amit Mehta and Anik Singal on the Friday Podcast to discuss challenges facing affiliate marketers these days, together with the impending launch of the PPC Classroom 2.0 program.
Amit’s is gaining a reputation as the $2.4m super affiliate and a regular speaker at events like Affiliate Summit and PPC Classroom.
Anik is founder of Affiliate Classroom and AC Certified, and recently ranked #2 in Business Week’s “Top 25 under 25” article.
During our podcast, we discussed:
How Amit’s affiliate campaigns differ from other marketers
How to build your income to 4 figures a day
Steps you can take today to put together successful campaigns
The importance and how you can incorporate long-tail keywords in your affiliate campaigns
Whether there’s a conflict of interest between a merchant’s in-house SEO/SEM efforts and the efforts of affiliates
Amit’s “Hybrid Model” that he’s currently testing and will be teaching in PPC Classroom 2.0
Leonard Lin is one of 3 co-founders of Tyler Projects, a Singapore-based software developer which focuses on social networking applications.
Their Battlestations application on the Facebook platform (and recently Friendster social network) is one of the most engaging and popular applications, incorporating flash animation and immersive gameplay. Besides featuring multiplayer features including player-versus-player gameplay, it also includes clan warfare and boasts an active Facebook forum.
I invited Leonard on the Friday Podcast and we discussed:
How to develop a winning concept for your Facebook application
Development strategies, especially going down the FBML (Facebook markup language) route versus developing in an iFrame environment
Monetization options for Facebook developers
Developing an active in-game economy, offering premium in-game items and growth strategies
I invited top affiliate Zac Johnson on the Friday Podcast earlier this year (listen to the earlier podcast) and had the chance to invite him on again.
If you’re an affiliate marketer, chances are you’ve caught an episode or two of Market Leverage TV, produced by the Market Leverage affiliate network.
I first got to know Kris when he took over the mantles of the 
Brian Garnder is known as the creator of the popular WordPress theme, Revolution.
I had the opportunity to invite Amit Mehta and Anik Singal on the Friday Podcast to discuss challenges facing affiliate marketers these days, together with the impending launch of the 
During our podcast, we discussed:
Leonard Lin is one of 3 co-founders of Tyler Projects, a Singapore-based software developer which focuses on social networking applications.