Tag Archives: affiliate marketing

Do You Have A Question For The Affiliate Panel?

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In about a week’s time, Affiliate Summit West will be in full swing in Las Vegas.

affiliate marketing panel

Affiliate Bloggers Speak Out Panelists: (Left to Right) Nickycakes, Geordie Carswell, Miles Baker

I’ve the honor of moderating an affiliate marketers panel with panelists: Geordie Carswell, NickyCakes and Miles Baker in attendance.

The session is geared towards newer and experienced marketers who’d like to tap on the expertise of the panel which spans search engine optimization, pay-per-click marketing, social media and blogging.

The panelists and I are compiling questions for the session.

If you’ve a question or issue, go ahead and list it in the comments below.

Friday Podcast: PPV Strategies With Ian Fernando

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Ian FernandoI’ve known Ian Fernando for some time, talking to him over instant messenger and over the forums, so it was great to kick off the new year with inviting Ian on the Friday Podcast to talk about some of the innovative strategies he’s using for his affiliate marketing campaigns.

During the session, we talked about:

  • How he got started in internet marketing, especially working 3 jobs at the time
  • Some of the discoveries and lessons learned as he got started in affiliate marketing
  • Ian is one of the few marketers who blogs publicly about media buying and Pay-Per-View strategies
  • Which PPV networks you should take a look at
  • Tips to optimize your PPV campaigns
  • How to select appropriate affiliate offers for PPV campaigns
  • His newest project Affpinions
  • A preview of his upcoming session next week at the Affiliate Summit on “Keyword Blasting”

Check out the podcast below:

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Resources:

Grabbing A Slice of the Facebook 140 Million User Pie

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Independent blog InsiderFacebook has recently mentioned that Facebook users have topped 140 million, up from an earlier 130 million at the start of the month.

facebook 140 million

With an estimated 700,000 new users joining the social network each day in recent weeks, it appears that Facebook has achieved critical mass.

Raw numbers don’t tell the entire picture though.

Anecdotal evidence from affiliates suggests that the FB Ad review team are working doubly hard to slap down new ad campaigns in response to user complaints. In particular a common refrain is that new campaigns which are similar to existing campaigns are being rejected.

This is happening while older ads which seem to violate Continue reading →

Are Your Holiday Affiliate Promotions Creating Value For Shoppers?

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Research agency Nielsen Online has released a recent survey of 1,300 online shoppers polling their reasons for shopping online:

nielsen

Some of the factors are native to operating a website like: being able to shop 24 hours a day, saving on gas, saves time.

But the smart affiliates know that a number of site-dependent factors like:

  • sales/discounts/promotions
  • available product information
  • selection
  • comparison shopping

Are dependent on the type of site you’ve developed.

I’m fortunate to be working with a Continue reading →

Affiliate Networks: How To Talk So Affiliates Listen

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One of the keenest observations I’d heard from Sam Harrelson from an older episode of Geekcast is when he was in the process of adding Twitter to an affiliate network’s communication channels, some of the affiliate managers were happy that they had another channel to send out new offer information to.

how to talk to affiliates

If you’re an affiliate signed up to multiple networks, you’d receive a constant barrage of daily emails with subject lines like “network exclusives, promote now!”, “Highest payouts!” and “Hot new offers”.

Likewise, I’ve checked out a couple of affiliate marketing forums where networks have sponsored sections of the forums and populated these sections with “These offers are hot!” then proceed to list down payouts and offer caps.

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I don’t know how you feel, but this is pretty much tantamount to email and social network spamming by overzealous affiliate managers.

A good affiliate manager should know when to promote offers and when to back off. And emailing/hounding me when I say I’m busy is one way to get on my really bad side.

The other thing that’s disturbing is Continue reading →

Where Do You Fit In The Affiliate Marketing Value Chain?

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I had the opportunity to discuss topics shaping the affiliate marketing industry with Haiko De Poel Jr, founder and owner of the ABestWeb affiliate marketing forum for my Friday Podcast series out this week.

affiliate marketing success

During the course of our conversation, the topic of the value added to the affiliate-merchant relationship came up multiple times, and it’s certainly a point worth focusing on, especially if you’re in the affiliate marketing game for the long haul.

Let’s start off with the definition of “value” for affiliates.

As a performance-based affiliate, you’re only paid upon the successful purchase or adoption of a product or service you’re promoting. In the past and also today, value manifests itself in making your affiliate site more visible than the merchants. In some cases, this means having your site show up when someone types Continue reading →