One of the affiliate marketers I’d been following since I first started out in the industry was and continues to be Kim Rowley who owns Key Internet Marketing and has a network of shopping-themed niche sites.
Kim has come up with a number of great concepts for niche sites, and more than just the idea alone, she’s certainly one to take immediate action.
Although we’d talked a little before this past Affiliate Summit West and chatted briefly at the Summit, we’d been sharing some ideas in recent weeks and I was glad that she was able to take some time out to come on the podcast.
Besides hearing about her start in internet marketing, we also talked about strategies in setting up coupon/shopping/comparison type shopping sites and growing your online business.
As with previous Friday Podcasts, we covered a lot of ground in this episode and you can check out the podcast below:
This past weekend was a busy one, as I’ve been shifting one of my home offices around. My 10mbps DSL connection finally works over ethernet (I was struggling with poor signals over a 802.11g network previously). Every LAN point in my home should provide connectivity. So now I have wireless and wired Internet and LAN access from just about every bedroom, as well as the living room, dining room, kitchen and the toilets if the need arises…
While I was huffing and puffing on Sunday manhandling my heavy desk and moving the computer, monitors and bunches of cables around, I was listening to the huge backlog of MP3s I had downloaded over the past couple of weeks.
I probably listened to about 10 hours of audio over the weekend and was more active than usual in my twitter stream too.
I think it’s important to use your “downtime” well, especially if you’re working on your taxes, cleaning the desk, clearing your inbox (snail mail and email), or sorting out your baseball card collection (or samurai katana collection if that’s up your alley).
Here’s my list of favorite podcasts at the moment:
#1: Geekcast (the podcast, not the network…) -Â A collaboration between Shawn Collins, Sam Harrelson, Lisa Picarille and Jim Kukral, I’d classify it as a industry banter session. I can identify with Lisa’s sentiment that it seems unstructured at times, but I think it’s part of the fun, especially as the show hosts go off on each other.
There was some drama recently as Shawn and Sam had a spat with Jim, but all seems well now, and we should have the 4 musketeers back in the seat. The show is recorded every Tues and Sam usually has the podcast up within 24 hours.
Be sure to check out the “Sorry, Jangro” drinking game that accompanies the podcast.
One of the strength and at the same time, weaknesses of social media is it’s social nature.
Because you are able to broadcast your message across multiple platforms and multiple social networks, you can reach a huge number of people in a very short time.
A recent incident (nowhere near conclusion now) bears this out.
About a week ago, Jim published a blog post “Twitter Marketing Experiment – TwitterMeThis” where he’s pay $5 to the winner of a trivia game played on the Twitter micro-blogging (similar to SMS text messages) platform.
But I’m not so keen to talk about the discussion as to look at how it took place.
Far beyond a one-to-one email exchange, the issue has escalated to the point of seeming disagreement and the potential departure of Jim from the Geekcast team.
In the non-social media world, it would have just remained a private exchange of emails.
Within the social media context, the communication trail has gone through several blogs (many of which are highly trafficked), and re-syndicated or referred to by other blogs.
It has also been twittered about (with many of the protagonists in this exchange having followers in the high hundreds.
Add to this the number of Youtube and other video responses being generated, and you can see that a minor disagreement has blown up to probably most of the affiliate industry knowing or at least hearing about this.
I had a chance to pick Affiliate Summit Co-Founder and affiliate advocate (and now affiliate marketer) Shawn Collins’ brain for his thoughts on the future of affiliate marketing, how affiliate networks and affiliates can deal with the fact that more than 80% of affiliate managers have more than 300 affiliates on their roster (about 20% of affiliate managers in Shawn’s survey handle more than 10,000 affiliates….pretty unreal).
And we also talk shop about how networks can up their game.
Our discussion built on a number of points raised in Shawn’s AffStat 2008 report in which 200 affiliate managers were surveyed and disclosed information about the industry. It was certainly nothing short of an eye-opening experience.
However, you cut it and define it, there’re marketers out there who do their best to make use of Twitter, Squidoo, Hubpages, MySpace, Facebook, Tumblr, Flickr, Metacafe, Youtube, Revver, forums and other social networking site (of the “Web 2.0” ilk) to generate adsense or affiliate income.
Some of them are spectacularly successful, while others just flame up and die, and have their accounts deleted en-masse.
So is Web 2.0 a “dead” technology for marketers?
Are Web 2.0 site destined to become a dead graveyard populated by “internet polluters“?
I don’t think so.
This issue came up during the taping of a Friday Podcast session with Affiliate Classroom’s Marketing VP and affiliate marketing industry veteran Rachel Honoway.
I was pretty impressed that Web 2.0-based affiliates ranked alongside SEO, PPC, Coupon, shopping comparison and other types of profiled affiliates in Affiliate Classroom’s new AC Certified program for Affiliate Managers.
If you recall, Jim Kukral presented a session on “Bloggers as the Next Generation of Super Affiliates” at Affiliate Summit West 2007.
And it’s great to see these new generation of affiliate marketers being profiled in the new program, and even better, there’re tips for new and experienced affiliate managers to reach out to these marketers.
But back to “Web 2.0” for a second.
If you’ve been reading this blog over the last couple of weeks, you’d pick up the thread that this (more…)
His relative new foray into group podcasting at Geekcast.fm together with partners-in-crime Sam Harrelson and Jim Kukral. (Jim did a video interview with me in the midst of the recent Affiliate Summit West)
If you like Shawn’s Road Trip/American Pie-ish style of humor, you’d want to check out this Easter bunny video broadcast:
Also, check out this Facebook thread where we’re aiming to hit 500 comments. Every little comment helps!
One of the affiliate marketers I’d been following since I first started out in the industry was and continues to be Kim Rowley who owns Key Internet Marketing and has a network of shopping-themed niche sites.
