Affiliate network Market Leverage marketing manager Dina Riccobono invited me to come on their weekly video cast on Market Leverage TV last week to chat about blogging strategies and the panel I’ll be taking part in at Affiliate Summit West.
Here’s the episode of Market Leverage TV (3rd Nov 2008):
If you’re an affiliate marketer, chances are you’ve caught an episode or two of Market Leverage TV, produced by the Market Leverage affiliate network.
I invited Market Leverage’s marketing manager, Dina Riccobono, on to the Friday Podcast to get a behind-the-scenes perspective on the production of the weekly program.
Some of the items we discussed:
How Market Leverage came up with the idea of producing a video program
Their broadcast studio set up
How much time does into the production of each episode and what goes into each episode
I first got to know Kris when he took over the mantles of the Cash Tactics blog from it’s fonder Ralph “Ruck” Ruckman earlier this year. (Ruck went on to focus on his Convert2Media affiliate network).
From the Cash Tactics site, Kris describes himself as a “PPC and CPA Marketer but I also deal in retail affiliate marketing and I’m a product owner with my own affiliate program. I own a PPC search engine, several smaller search engines, a couple drop shipping stores, and a few other random sites.”
During our Friday Podcast discussion, we talked about:
How Kris got started in internet marketing
Changes and development in search engine optimization for your website
How to optimize your website structure
How to get started with a directory or search engine-based business
The difference between a “thick” directory and “thin” directory
Leonard Lin is one of 3 co-founders of Tyler Projects, a Singapore-based software developer which focuses on social networking applications.
Their Battlestations application on the Facebook platform (and recently Friendster social network) is one of the most engaging and popular applications, incorporating flash animation and immersive gameplay. Besides featuring multiplayer features including player-versus-player gameplay, it also includes clan warfare and boasts an active Facebook forum.
I invited Leonard on the Friday Podcast and we discussed:
How to develop a winning concept for your Facebook application
Development strategies, especially going down the FBML (Facebook markup language) route versus developing in an iFrame environment
Monetization options for Facebook developers
Developing an active in-game economy, offering premium in-game items and growth strategies