Tag Archives: Internet Marketing

Ranking For Your Name In Google = Money In The Pocket

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Most information marketers might focus on developing a strong product, or a sales page with high conversion rates, but it pays to rank at the top of the search engine results for your name and/or your company name, even if you don’t give a flying H1, H2 or META about Search Engine Optimization.

Witness the case of musician “AM”, who gave up his given name and goes by his initials and has been lost in the search engine results pages. (Wall Street Journal “You’re Nobody Unless Your Name Google Well“)

AM probably has lost countless sales due to fans landing on the pages of AM radio stations or American Greetings Corp (stock ticker: AM). Appearing on page 20 of the search results could spell online death.

You could counter this in a number of ways.

Increase your search engine Continue reading →

“The One Skill All Internet Marketers Must Possess…”

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I was thinking about SleepyBlogger Robyn Tippins‘ reply to our discussion whether onsite blogging provides value: “I find it so difficult to live-blog a session and actually pay attention to the speaker. Some are better at this I think.”

So the conversation seems to have shifted from whether “onsite blogging” provides value, to how difficult it is to “liveblog a session” because of the multiple tasks involved:

  • Pay attention to the speaker
  • Live blog the session

Here’s a secret I learned as a former journalist. I together with the reporters from the Reuters, Associated Press and Bloomberg news wires, sat listening to Microsoft, HP or some other company make their announcement, and we used our strategies, following that, we’d file our reports (the newswire guys generally filed their reports within 30 seconds to a minute to someone in the newsroom), the reports would go live.

Due to our ability to effectively process the information successfully, their reports would be circulated all over the world, and my news stories would make it to page one of Singapore’s business daily, or it’d make the front page of the tech session.

Compared to everyone else, we have the same brain, the same abilities, but yet we’re able to achieve different results.

So the question is:

What made the difference?

—

Before we get into that, consider all the tasks you have to get through every day.

You need to:

  • Check and respond to email
  • Collaborate with joint venture partners
  • Develop your own products (or project manage if you’ve outsourced it)
  • Update your blog or submit news articles/press releases
  • Manage the sales team in following up and marketing your services
  • The administrative stuff like filing paper, and probably the least exciting activity (at least for me…) filing your taxes

On top of that, we all only have 24 hours to finish this in.

So again: What makes the difference?

Your time planning and execution strategy you use make all the difference.

I won’t go into time planning, but focus on the execution aspect.

Many business owners and new entrepreneurs fail because:

  • They fail to realize what’s important
  • They fail to do what’s important
  • They fail to follow up on what’s important

The Pareto principle states that 20% of the people in a city in Italy owned 80% of it’s wealth. Since then, the Vilfredo Pareto’s principle has been generalized to:

“20% of what you do will lead to 80% of your results” — So of the 10 things you do, you need to complete 2 of them to become really successful. The problem is that most people choose to do maybe 5 or 6 things.

Unfortunately, those 5 things Continue reading →

Meeting Up With Backend Sale Guru Alex Nghiem

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If you don’t already have a backend sale in mind as you launch your product, you’re potentially leaving hundreds of thousands of dollars on the table…

The problem was that till now, there hadn’t been many resources available to address this need, which was what drove backend sale specialist Alex Nghiem to launch the Backend Cash Manuscript.

andrew wee and alex nghiem

Andrew Wee and Alex Nghiem

I had the opportunity to spend time with Alex on the sidelines of Matt Bacak’s Marketing Madness Live event in Atlanta, Georgia.

And it is astonishing how many marketers could easily have bumped up the value of their products by many times just by investing an incremental effort in their product development stage.

As a content creator, I know that it’s easy to get stuck in the ‘product creation’ mode and neglect to think out of the box for a moment, put in a few more hours and magnify the value of your product.

In a specific case study with a prominent Internet Marketer, Continue reading →

Cutting MyBlogLog Spam With Your Cloak Of Invisibility

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Social traffic is fantastic because:

  • It’s highly targeted
  • It’s immediate
  • It’s low cost and often free

The downside is because of it’s interactive nature (which contributes to it’s virality), spam marketers will always try to flood you, and drown out your message with their spam.

This includes, but is not limited to:

On social community sites like MyBlogLog, Eric and his team have instituted several measure like: limiting personal messages to 20 a day (with an innovative reciprocal message feature in place) , and eliminating animated GIF avatars in favor of single (static) image ones.

But that still doesn’t quite solve the problem of ‘widget spam’ where people with link baiting avatars feature on your sidebar widget that appears on the right of this blog.

Fortunately, MyBlogLog community manager Robyn Tippins informed me that MyBlogLog includes features to Continue reading →

Value Creation and the Affiliate Marketing Big Buck Equation

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Here’s a tip to up your Internet Marketing income, reduce refunds, and increase general goodwill toward info product marketing…

Going by the consensus for recent Internet Marketing guru launches, there has been a sense that many recent products have been underwhelming in their delivery.

And because buyers have the option of a 30 or 60 day refund period, you might have the funds in your account momentarily. You can expect a speedy refund if the product fails to deliver.

How would you ‘wow’ the customer, increase your community’s loyalty and ‘stickiness’?

Provide value.

Overdeliver on their expectations, be honest and true in your product review.

Rather than adopt the latest approach of:

  • Leveraging on the popularity of another product
  • Creating a pseudo “scam revealed!” product review (only to embed your product link later…)
  • Saying a lot of good things about a product you might not even have bought…

Instead, place Continue reading →

Upping Your Internet Marketing Productivity with Quiet Time

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There’s a focus on getting maximum productivity to generate more traffic, build your list or developing more products.
After all, there’re only 24 hours in a day and rushing your product to the market, and building your community are priorities

But, there is value to taking a half hour out every day to use quiet time to think about your current projects.

Quiet time is NOT about sitting on your couch and watching TV.
Nor does it involve looking for a quiet corner with a six-pack.

Rather, it’s a form of Continue reading →