Jim Lillig is a colorful character – in the best possible way imaginable.
Having been involved in brick-and-mortar businesses, operating mature entertainment website MrSkin.com, speaking multiple times at Yanik Silver’s highly rated Underground workshop series, operating seafood retailer Lobster Gram, and finally launching his own affiliate network, Offeratti.
It’s hard to imagine Jim as someone able to sit still. He rarely does, and just like the last time he came on the Friday Podcast in January this year, Jim was chatty and gave a number of great tips to both affiliate marketers as well as lessons from launching his own affiliate network.
Here’re some of the topics we talked about:
6 months on – lessons learned from launching the Offerati affiliate network
Combat affiliate fraud – how to work towards “zero fraud” on your affiliate network
How international affiliates, especially from Asia and Europe can increase their chances of getting accepted by affiliate networks and CPA networks
How Offerati’s MONKS system improves conversion rates for affiliates and how it works
Tips for new affiliates launching their first campaigns
Why and how you can incorporate predictive keywords and demographic targeting into your campaigns
Brandon Adcock, better known by his online moniker MajorBTA came on the Friday Podcast to share his insights on starting out and becoming a successful affiliate.
Like successful affiliate Dr Ngo (AKA Charles Ngo), Brandon got his start managing the SEM (search engine marketing) operations for a major retailer and had insight into the workings of traffic and lead generation.
He’s had more than his share of challenges and obstacles along the way to his current level of success and during the Friday Podcast, he talked about:
How he started promoting credit card affiliate offers and how he dealt with challenges when the programs started imploding
How he encountered a series of failures when he started promoting weight loss CPA offers and the platform where he managed to hit his first $1,000 day.
What you should do to research an affiliate/CPA offer before you start promoting it to increase your chances of success
Advice for new affiliates starting out
There’re quite a few nuggets of information for new and experienced affiliates which you can check out at the link below:
Market Leverage Social Media Manager Dina Riccobono, came on the Friday Podcast to talk about the network’s social branding intiatives. Specifically, industry observers will note that Market Leverage has often taken the lead in reaching out to affiliate via the social media channel – Market Leverage TV, Greenlink affiliate video tutorials, and engagement on blogs and forums.
I invited Dina on the Friday Podcast to give her insight into intiatives like:
What social media marketing means to Market Leverage
Some of the past social campaigns that the network has led
How the online social media projects tie in with real-world tradeshows and events
Market Leverage’s new mobile application for affiliates
Danielle Nagami is a California-based internet marketing consultant and blogs at MsDanielle.com covering SEO, PPC and provides marketing campaign optimization services for clients, primarily large brick-and-mortar businesses.
Having worked with large campaigns, I had a chance to ask her about setting up and launching new websites, especially for internet marketers with smaller operations.
During our discussion, we talked about:
How Danielle got involved in internet marketing
The elements to create a long term and sustainable web business
How to organize your site structure for user accessibility and search engine crawlability
Conducting competitive research and using that data in your campaign
How to optimize your site, including specific techniques
A case study of a successful website which is tweaked regularly
How to incorporate specific techniques to increase repeat visitors and customer retention
This week on the Friday Podcast, I invited PotPieGirl to talking about generating traffic using free methods.
I’d seen her twitter exchanges with Miles Baker and found that she’s pretty proficient in building sites on Squidoo (the social networking site founded by marketer and author Seth Godin) and generate affiliate marketing income from her efforts.
During the course of our discussion, I found out:
How she got started in affiliate marketing
Her strategy for traffic generation and how she got involved in social media marketing
How she balances her time with a spouse and kids to take care of too
How 2007′s “Squidoo Slap” (where Google placed less prominence on Squidoo lenses) has affected her business
Tips for resources to build your internet marketing skills