Tag Archives: ppc

Friday Podcast: PPC and SEO Tips from Geordie Carswell

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geordie carswellGeordie Carswell was formerly CEO of affiliate network RevenueWire and a panelist on the “traffic generation and monetization tips for affiliates” at this January’s Affiliate Summit. Besides an expertise in PayPerClick strategies, Geordie’s a well-rounded marketer, using a variety of techniques to generate traffic and rank well in the search engines.

Having left affiliate management, Gerodie’s focused on his new venture as an affiliate marketer and actively oversees and manages several properties with his business partners.

I invited Gerodie on the Friday Podcast to get his insight on:

  • Techniques on setting up and optimizing PPC and SEO offers
  • How your AdWords account history can impact your PPC campaigns
  • PPC bidding strategies
  • His perspective on spytools and analytics services
  • How to continually keep yourself motivated to succeed and scale your business
  • Business management and growth tips

Check out the podcast below:

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Friday Podcast: PPC Keyword Strategies With John Hasson

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I invited John Hasson on the Friday Podcast to share some tips about his PPC campaigns.

john hasson

From his previous appearance on the series, you’d have heard about how he extensively uses automation in his PPC campaigns. Together with outsourcing business tasks, John has given his affiliate marketing business more room to grow.

During our discussion, John mentioned:

  • His strategies to test out keywords (as many as 30,000 at a time)
  • Keyword research and harvesting and the tools he uses
  • How you multiply and permutate your keyword list
  • Live example of constructing a keyword list
  • PPC campaign optimization tips
  • His new Keyword Grouper tool and it’s “intelligent keyword grouping” features

Check out the podcast below:

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3 Faces Of Success In PPC Affiliate Marketing

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In the past year, I’ve had the opportunity to talk to 3 top PPC (pay-per-click) affiliate marketers. More than that, I’ve had the opportunity to gain insight into how they operate their businesses as well as set up and fine tune their PPC campaigns.

Although I shouldn’t have been that surprised, still it’s quite amazing how different their approaches are from each other. Which goes to show that there are multiple avenues to achieve your goals with PPC and affiliate marketing.

Note: I’ll be painting in broad strokes here, so expect some generalizations.

super affiliates

(left-to-right) Jeremy Palmer, Amit Mehta, John Hasson

Jeremy Palmer is a name that comes up often, especially if you’re a Commission Junction (CJ) affiliate or if you attend the Affiliate Summit. I’ve found that Jeremy and I use a similar approach in looking at offline research avenues, including books, magazines and reports to research niches, and develop deep, content rich sites.

Given his experience as a web developer, I guess it’s not surprising that he tends to build sites from the ground up. Also, having presented and watched his Black Ink project unfold, I’ve seen how Jeremy uses a systematic approach to building his campaigns.

You can check out Jeremy’s appearance on the Friday Podcast.

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Amit Mehta has spoken at the past 3 Affiliate Summits, and given his background Continue reading →

PPC Marketers Take Note: China-based Domain Phishing for Google Adwords Accounts

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I got this email over the weekend which looks like a genuine email from the Google Adwords team, mentioning that you need to authenticate your account because it’s been disabled/suspended.

fake google phishing email

Just about any PPC marketer will be concerned if they get an email like this because AdWords downtime could translate into a significant of profits.

Before you jump to the page and entering your account information, I checked that the HTML email was going to a *.cn (China-based) domain, so it would be pretty unwise to enter your username or your password.

Mozilla Firefox had earlier been patched with a “phishing site” notification, similarly Internet Explorer showed a similar warning when I tried to access the site.

Just take note of the destination URLs in your emails before clicking on them, also if needed view the message headers and you can usually spot their point of origination (unlikely that the Adwords team would be sending notification emails out of Africa or Russia).

There was also a port about this at KezNews.

Key Traffic Generation Strategies From Seer Interactive’s Wil Reynolds

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Wil ReynoldsTogether with my buddy Amit Mehta yesterday, we had a great call with Seer Interactive founder Wil Reynolds (right) for our Super Affiliate Accelerator program.

We were talking about how paid search and organic search were converging, and the role of search engine optimization, even for PPC marketers.

Some examples of the convergence of SEO and PPC:

You can study your top converting PPC keywords and develop content pages based around them to attract organic traffic. (One of the strategies that Aaron Wall mentions in SEO Book).

In addition, I use the reverse method: Looking at Continue reading →

Monday Question: Stabilizing Your Affiliate Income

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In the course of your Internet marketing journey, you might hit the occasional speed bump and find a plateau. You might identify with Josh who writes:

“Hi Andrew,

I’m an affiliate marketer and have been having success with my affiliate marketing efforts, I use PPC and free traffic means (primarily articles) to generate leads.

Lately, my sales have been stagnating…

How can I ensure more stability in my affiliate income?

Thanks.
Josh”

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My answer:

Having worked with a number of Internet marketing veterans, I’ve noticed a couple of best business practises that I’ve seen these successful and experienced marketers use.

  • The Micromanaging trap

There’s the Internet marketers “day trader” mentality that you’d want to avoid.

It’s something I used to do when I first started out – typically seen in behavior like staying logged in to your affiliate account all day and hitting the refresh button every hour to see if more sales have come in.

If you’ve looked at how Continue reading →