Category Archives: podcasts

Friday Podcast: Starting and Growng Your Internet Business With Andrea Yager

Andrea YagerJerusalem-based Andrea Yager is a 8-year internet marketing veteran – who’s tried out many internet marketing strategies during her time starting up and operating various online and offline businesses.

A little different from the typical question-and-answer format, this edition of the Friday Podcast had us discussing and at times debating issues like:

  • Whether you employ a “day trader” or “long term stock investor” approach in your online business
  • Whether a product or it’s marketing campaign is more important
  • Market share vs Mind share – which is more important
  • Internal credibility vs external credibility for branding and reputation

Andrea also relates how she first got started online, and about her “20 Ways To Make Money Online” project.

You can check out the content-filled 65 minute podcast at:

[display_podcast]

The “20 Ways” series isn’t sorted into a single category, and the best way to access it is to visit her blog at:

-> Get Started Today Online

Friday Podcast – Affiliate Income Strategies With Jeremy Palmer

jeremy palmerIn the affiliate marketing industry, top affiliate Jeremy Palmer ranks as one of the nicest and most competent people.

Earlier this year, I had a great Friday Podcast session with Jeremy and invited him back for another chat.

He’s recently launched 2 new projects (one of which isn’t officially launched yet).

During our conversation, we talked about:

  • Generating long-term income from your affiliate sites
  • Creating “thick” (as opposed to thin) affiliate sites
  • How to invest in your niche to maximize your success and profit
  • How to create sticky and compelling sites
  • And too much great stuff to list here…

Here’s the podcast link:

[display_podcast]

Here are the resources Jeremy mentions:

Friday Podcast: Affiliate Success Tips With Miles Baker

miles bakerI “met” Miles Baker online about a year ago through a mutual friend, Amit Mehta, and we’ve been exchanging business tips and online marketing strategies since.

Miles has done it all – as an affiliate, affiliate manager, merchant, he’s even owned and operated a forum and been active on eBay.

I got Miles on the line and we talked about success strategies for online business owners, including resources you can use to bring your business to the next level.

Here’s this week’s Friday Podcast:

[display_podcast]

These are some of the resources Miles mentioned during the call:

Swift To-Do List software

Books:

Action by Robert Ringer

Sex Money Kiss by Gene Simmons

4 Hour Workweek by Tim Ferriss

Secrets of the Millionaire Mind by T Harv Eker

Friday Podcast: Branding With Video With Melissa Salas

melissa salasThis week I invited online retailer Buy.com’s Director of Marketing and co-host of their BuyTV program to come on the Friday Podcast.

Buy.com was among the first online merchants to launch an online program in 2006. Since then BuyTV has recently been syndicated on the G4 TV network.

Besides computer and consumer electronics, Buy.com offers other consumer merchandise with baby, shoes, sports, toys and luggage verticals.

On the Friday Podcast, Melissa and I talked about:

  • How Buy.com founder and chairman Scott Blum conceptialized the idea of BuyTV in 2002
  • BuyTV’s content development process and production process
  • Optimization tips for video marketers
  • How affiliate marketers can leverage on BuyTV’s video content to optimize their marketing campaigns

Check out the Friday Podcast here:

[display_podcast]

You can find out more by visiting:

Buy.com

BuyTV

MelissaSalas.tv

Friday Podcast: ShareResults Founder And CEO Nicky Senyard

This was one of the most enjoyable interviews I’ve conducted in the Friday Podcast series.

Nicky Senyard, originally from Australia, is an affiliate marketing veteran, having founded two affiliate networks – the ShareResults affiliate network and Income Access focused on online gaming.

I’ve known Income Access affiliate manager Jamie Fortunaso from the forums for close to 2 years and his professionalism has always been apparent. It’s no wonder that Nicky has created one of the most personable and enjoyable networks to work with.

nicky senyardjamie fortunasole ngyuen

(Left-to-right: ShareResults/Income Access founder and CEO Nicky Senyard, Income Access affiliate manager Jamie Fortunaso, ShareResults affiliate manager Le Michelle Ngyuen)

During our discussion we covered a gamut of topics including:

  • Business considerations when merchants add affiliate marketing to their sales/distribution channels
  • How the affiliate-to-network and merchant-to-network relationships can be enhanced
  • Geographic growth of affiliate marketing opportunities across North America/Canada, Europe and Asia

Merchants and affiliates will get some great content out of this session.

Check out the Friday Podcast:

[display_podcast]

-> ShareResults affiliate network

-> Income Access online gaming network

Friday Podcast: Profitable Social Marketing

Marketing on the social networks like Facebook, MySpace,  can be difficult to monetize if your marketing efforts aren’t focused.

In this podcast, I covered 3 principles that will help you better plan and generate income from your social marketing campaigns.

The principles are:

  • Pre-qualification
  • Building a sales funnel
  • Following up with your leads, especially using non-traditional communication channels

Check out the Friday Podcast:

[display_podcast]