Category Archives: podcasts

Friday Podcast: Building With Internet Business With Zac Johnson

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Zac JohnsonI invited top affiliate Zac Johnson on the Friday Podcast earlier this year (listen to the earlier podcast) and had the chance to invite him on again.

During our conversation, Zac spoke about:

  • How he comes up with ideas for his marketing campaigns
  • The facts and reality of the Internet marketing industry
  • His most successful website venture to date
  • Current projects he’s in the process of launching
  • His upcoming presentation at Affiliate Summit West 2009

Tune in to this week’s Friday Podcast below:

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Links:

Friday Podcast: Videocasting Strategies With Dina Riccobono

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Dina RiccobonoIf you’re an affiliate marketer, chances are you’ve caught an episode or two of Market Leverage TV, produced by the Market Leverage affiliate network.

I invited Market Leverage’s marketing manager, Dina Riccobono, on to the Friday Podcast to get a behind-the-scenes perspective on the production of the weekly program.

Some of the items we discussed:

  • How Market Leverage came up with the idea of producing a video program
  • Their broadcast studio set up
  • How much time does into the production of each episode and what goes into each episode
  • Distribution strategies for the video content
  • Tips for new video content creators

Check out the podcast below:

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And check out:

Friday Podcast: SEO Strategies With Kris Trujillo

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kris trujilloI first got to know Kris when he took over the mantles of the Cash Tactics blog from it’s fonder Ralph “Ruck” Ruckman earlier this year. (Ruck went on to focus on his Convert2Media affiliate network).

From the Cash Tactics site, Kris describes himself as a “PPC and CPA Marketer but I also deal in retail affiliate marketing and I’m a product owner with my own affiliate program. I own a PPC search engine, several smaller search engines, a couple drop shipping stores, and a few other random sites.”

During our Friday Podcast discussion, we talked about:

  • How Kris got started in internet marketing
  • Changes and development in search engine optimization for your website
  • How to optimize your website structure
  • How to get started with a directory or search engine-based business
  • The difference between a “thick” directory and “thin” directory

Listen to the Friday Podcast:

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Check out:

Friday Podcast: Blogging Strategies With Brian Gardner

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brian gardnerBrian Garnder is known as the creator of the popular WordPress theme, Revolution.

In a recent blog post, he mentioned that Revolution arose out of a site design which had been rejected by a real estate client.

Good thing too, because it’s gone on to be one of the most popular magazine-style WordPress templates.

I invited Brian on to the Friday Podcast and we talked about:

  • How he got started in online marketing 2 years ago
  • Balancing blog design and blog usability to build user stickiness
  • How you can test out new templates on your blog before you go live with them
  • Tips on becoming more efficient with your blog
  • Shifting his business model from a paid premium blog template now to an open source business model in November

Check out the podcast below:

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Be sure to check out:

Important note: The Revolution themes will only be available till Oct 31st, so you should get them before they’re taken off the market.

Friday Podcast: Affiliate Marketing Strategies With Amit Mehta And Anik Singal

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amit mehtaI had the opportunity to invite Amit Mehta and Anik Singal on the Friday Podcast to discuss challenges facing affiliate marketers these days, together with the impending launch of the PPC Classroom 2.0 program.

Amit’s is gaining a reputation as the $2.4m super affiliate and a regular speaker at events like Affiliate Summit and PPC Classroom.

Anik is founder of Affiliate Classroom and AC Certified, and recently ranked #2 in Business Week’s “Top 25 under 25” article.

anik singalDuring our podcast, we discussed:

  • How Amit’s affiliate campaigns differ from other marketers
  • How to build your income to 4 figures a day
  • Steps you can take today to put together successful campaigns
  • The importance and how you can incorporate long-tail keywords in your affiliate campaigns
  • Whether there’s a conflict of interest between a merchant’s in-house SEO/SEM efforts and the efforts of affiliates
  • Amit’s “Hybrid Model” that he’s currently testing and will be teaching in PPC Classroom 2.0
  • Details of PPC Classroom 2.0.

Tune in to the Friday Podcast:

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Links:

Friday Podcast: Facebook Application Development With Leonard Lin

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leonard linLeonard Lin is one of 3 co-founders of Tyler Projects, a Singapore-based software developer which focuses on social networking applications.

Their Battlestations application on the Facebook platform (and recently Friendster social network) is one of the most engaging and popular applications, incorporating flash animation and immersive gameplay. Besides featuring multiplayer features including player-versus-player gameplay, it also includes clan warfare and boasts an active Facebook forum.

battlestations

I invited Leonard on the Friday Podcast and we discussed:

  • How to develop a winning concept for your Facebook application
  • Development strategies, especially going down the FBML (Facebook markup language) route versus developing in an iFrame environment
  • Monetization options for Facebook developers
  • Developing an active in-game economy, offering premium in-game items and growth strategies

Check out the Friday Podcast below:

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You can also check out: Battlestations