Tag Archives: affiliate marketing

Friday Podcast: Got Video? Get With Jim Kukral

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jim kukralI first communicated with Jim Kukral when I saw he was presenting a session on bloggers as the next wave of super affiliates during Affiliate Summit West 2007. Since then we’ve been talking over email, and he’s probably one of the few geekcasters who remembers I’m from Singapore (I’m not from Thailand, Sam….geeze!).

Aside from his experience at Kowabunga, and as one of the co-founders of ReveNews (with Wayne Porter) and having launched BlogKits, Scratchback and the now (infamous?) TwitterMeThis, Jim has just launched the Online Video Toolkit this week – a series of video tutorials on setting up to create video content.

Besides talking about the launch of OVT, we also discussed a number of video marketing strategies and its future prospect for online marketers.

Check out this week’s edition of the Friday Podcast

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Online Video Toolkit

Is It Better To Be An Affiliate Marketer, Work In An Affiliate Network Or Be A Merchant?

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There’s a pretty active discussion on Jeremy Palmer’s Quit Your Day Job forums about whether its better to be an affiliate or a merchant. (I’m paraphrasing the intent somewhat).

I’d expand it to encompass taking on a network role in the merchant-affiliate equation too.

I don’t think any of the roles are necessarily “better”, because all the parts help to complete the system.

Trying to come to the conclusion that one is “better” than the other is like saying a car engine is more important than the tires. In that case, take off one of the tires and try driving off.

I’ve had the opportunity to take up roles in all 3 positions, and its been an educational experience.

I identify with the points several of the affiliates raised about not having to deal with customers, refunds, frustration, etc. At the same time too, once you have several products development cycles and product launches under your belt, and you create systems to deal with not only problems, but solutions at enhancing your business competitiveness, you bring your business to a new level.

I personally like being in the product owner/merchant role, because Continue reading →

Friday Podcast: Who Is Scott Jangro?

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Scott JangroAside from being one of the most respected figures in the affiliate marketing industry, Scott Jangro is a guy who’s making waves with a number of his projects over at MechMedia.

I got an insight into how he’s structured one of his web properties, CostumZee, said by top affiliate Jeremy Palmer to be the largest affiliate for costumes online.

But more importantly, the biggest takeaway is understanding how Scott thinks and how he conceptualizes and executes a project. I like his system because I have a similar approach to running my internet business too – it’s everything to do with being around a year, and even 10 years from now.

Check out the Friday Podcast:

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Scott Jangro resources:

Affiliate Marketing Tips From 2 Industry Veterans

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I have to thank Jeremy Palmer for helping introduce a new routine for me this week.

Because of the BlackInkProject, I’d been waking at 5am (later rolled back to 545am) to make it for his live affiliate training (3pm PDT is 6am in Singapore…)

If you’re already an affiliate marketing veteran, what you’ll take away from Jeremy’s lessons is not what he says on the surface, but also “what lies beneath”. Look beyond the surface and you’ll get an insight into how he strategizes his system, develops a process and applies that process with ruthless efficiency when approaching a new niche.

So if you’re on the forums asking “I want to start a shoe blog, I hear they make good money. How do I start?” you’re probably barking down the wrong track.

Instead, take a moment to map out your goals/outcomes, develop a plan of action and be prepared to change course along the way.

As someone who made it to the sophomore year as an EE/CS (electrical engineers, computer science) major before dropping out and making a minor switch to creative writing and psychology, I’d like to think that one thing I’ve carried over from my 2 years of engineering is a systems-based approach to building a business.

Which totally echoes what Scott Jangro mentioned during the recording of our Friday Podcast session.

If you haven’t read between the lines in the affiliate and internet marketing blogs out there, and go beyond the “make quick cash” ebooks you see being flouted and touted and pimped all over the place, you’ll see a trend towards building a business online. And it’s no “big shock” or suprise either.

If you look back historically at the first salesmen selling snake oil and other miracle cures, they were soon supplanted by guys who were the real deal.

Do you think the online world is going to play by different laws?

So just like the dotcom crash of 2000 wiped out the guys who had Continue reading →

Affiliate Marketing Training Program Black Ink Project Launches

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UPDATE: Check out the latest version of: The Black Ink Project

It takes a lot to get me out of bed early in the morning, but Jeremy Palmer’s Black Ink Project kicked off to a great start today.

Jeremy talked about his start in affiliate marketing and the niches he’s in (dating, web hosting, music downloads, VOIP, online marketing), as well as criteria for shortlisting and testing viable niches.

More importantly, he also talked about a number of niches he “failed” at and eventually dropped.

If you’re not already generating a 5-figure income from your affiliate marketing efforts, you ought to sign up for Jeremy’s 20 session, free (yes…it’s free) training at the Black Ink Project.

I’ll be presenting content later in the series, and as the program picks up steam, I know that more than a few Super Affiliates are going to come out of this program.

The first week of training kicked off at 3pm PDT and continues the rest of the week.

Check out the full schedule and register at: Black Ink Project (limited spaces available).

The call recordings may be available 24 hours after the initial session.

Also, find out more about Jeremy Palmer’s strategies from his appearance on a recent episode of the Friday Podcast.

Note: US and Canadian BlackInkProject members have a toll-free number to call in. I made a long distance call, but it’s great to find out that webinar provider WebEx (a Cisco company) is providing real-time audio stream too.

Friday Podcast: Niche Site Development With Kim Rowley

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kim rowleyOne of the affiliate marketers I’d been following since I first started out in the industry was and continues to be Kim Rowley who owns Key Internet Marketing and has a network of shopping-themed niche sites.

Kim has come up with a number of great concepts for niche sites, and more than just the idea alone, she’s certainly one to take immediate action.

Although we’d talked a little before this past Affiliate Summit West and chatted briefly at the Summit, we’d been sharing some ideas in recent weeks and I was glad that she was able to take some time out to come on the podcast.

Besides hearing about her start in internet marketing, we also talked about strategies in setting up coupon/shopping/comparison type shopping sites and growing your online business.

As with previous Friday Podcasts, we covered a lot of ground in this episode and you can check out the podcast below:

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