Tag Archives: podcasts

Friday Podcast: Affiliate Marketing and Affiliate Management Strategies with Jim Lillig

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jim lilligThe recent Affiliate Summit West marked the launch of the Offeratti affiliate network founded by affiliate veteran Jim Lillig.

I spoke to Jim at the sidelines of the affiliate summit, where Jim talked about:

  • How he got started in affiliate marketing
  • Getting involved in projects like affiliate track
  • Managing the affiliate program for an MP3 site which had 1 million paid subscribers and a budget of $500,000 each month for pay per click (PPC) traffic
  • How merchants can easily create marketing tools for affiliates
  • PPC optimization tips for affiliates
  • How you can identify quality affiliate networks and affiliate offers
  • How to get approved and accepted for affiliate programs if you are an international affiliate
  • Why affiliate managers should not auto-approve affiliate applications
  • The launch of the Offeratti affiliate network

Check out the podcast below:

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Links:

Offeratti

Friday Podcast: PPC Keyword Strategies With John Hasson

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I invited John Hasson on the Friday Podcast to share some tips about his PPC campaigns.

john hasson

From his previous appearance on the series, you’d have heard about how he extensively uses automation in his PPC campaigns. Together with outsourcing business tasks, John has given his affiliate marketing business more room to grow.

During our discussion, John mentioned:

  • His strategies to test out keywords (as many as 30,000 at a time)
  • Keyword research and harvesting and the tools he uses
  • How you multiply and permutate your keyword list
  • Live example of constructing a keyword list
  • PPC campaign optimization tips
  • His new Keyword Grouper tool and it’s “intelligent keyword grouping” features

Check out the podcast below:

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Friday Podcast: PPV Strategies With Ian Fernando

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Ian FernandoI’ve known Ian Fernando for some time, talking to him over instant messenger and over the forums, so it was great to kick off the new year with inviting Ian on the Friday Podcast to talk about some of the innovative strategies he’s using for his affiliate marketing campaigns.

During the session, we talked about:

  • How he got started in internet marketing, especially working 3 jobs at the time
  • Some of the discoveries and lessons learned as he got started in affiliate marketing
  • Ian is one of the few marketers who blogs publicly about media buying and Pay-Per-View strategies
  • Which PPV networks you should take a look at
  • Tips to optimize your PPV campaigns
  • How to select appropriate affiliate offers for PPV campaigns
  • His newest project Affpinions
  • A preview of his upcoming session next week at the Affiliate Summit on “Keyword Blasting”

Check out the podcast below:

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Friday Podcast: The State of Affiliate Marketing with Haiko De Poel

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HaikoHaiko De Poel is founder of the ABestWeb affiliate marketing forum, one of the most established, having been around for 7 years and recently surpassing it’s 50,000th member mark.

As a new internet marketer, I got a lot of value out of Haiko’s “Affiliate Marketing Today” podcast show on the Webmaster Radio network. Credited with having coined the term “Parasitware”, Haiko’s one of the senior statesmen in the industry, having been an advocate for affiliate marketers’ rights for some time.

During our discussion on the Friday Podcast, we talked about:

  • How Haiko first got involved with affiliate marketing
  • The origins of the ABestWeb forum
  • Burning issues that were prevalent about 5 years ago and still rear their head today, especially with parasiteware
  • The recent controversy with the OneCause toolbar redirect affiliate links, and it’s possible conflict of interest with holding company Rakuten also own the LinkShare affiliate network
  • The New York affiliate tax issue and its implications for the industry
  • How and why affiliates need to speak up for their rights and some of Haiko’s initiatives in that direction

Check out the Friday Podcast below:

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Haiko will be moderating the session “Ethical Issues in Affiliate Marketing” at the Affiliate Summit next month.

Friday Podcast – Growing Your Affiliate Program With Alice Seba

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Alice SebaCanada-based Alice Seba would seem an unlikely candidate for an internet marketer.

With a bachelor’s degree in History and Archaeology, and a mother of 3 (the youngest just turned 4 months a couple of days ago…), Alice stumbled into the world of internet marketing while looking for opportunities to work from home.

Her “Internet Marketing Sweetie” product was one of the first I bought coming into the industry a couple of years ago, and it was a pleasure to have Alice on the podcast series.

During the session, we talked about:

  • How she got started in internet marketing and affiliate marketing experience
  • Tips for internet marketing beginners and some of her strategies in taking care of 3 young kids AND running her own successful online businesses
  • Should you author/create your own product?
  • Tips for promoting your own affiliate program
  • The ONE networking tip that will help you succeed in internet marketing

You can check out the podcast below:

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Friday Podcast: Social Media and Book Branding Tips From Warren Whitlock

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Warren WhitlockWarren Whitlock is one of the earliest online marketers having rubbed shoulders with the likes of Declann Dunn and strongly advocates the use of direct marketing principles when it comes to marketing your business on the internet.

A published bestselling author and entrepreneur, I invited Warren on the Friday Podcast where he shared:

  • How he got started in internet marketing
  • How he got involved in promotions and launches for new books
  • Why writing and having a book published helps your business
  • His tips for getting your best results from social media marketing

Check out the Friday Podcast below:

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