Author Archives: Andrew Wee

About Andrew Wee

My name is Andrew Wee. I'm 32 years old, live in Singapore and am happily married with a 2 month old daughter. I've gone through a list of various occupations including: * journalist (for a business newspaper) * Internet content developer (for one of Asia's largest media group's Singapore Press Holdings) * trainer in entrepreneurship, business building, life skills * photographer/photojournalist * real estate agent * consultant * entrepreneur (I think that's enough for now...more later!) This is a personal space to express my goals, dreams and aspirations.

Online Profits For Game Developers

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While some marketers are turning to games like Gears of War 2, the new expansion to the World of Warcraft mmpog or Red Alert 3 as a diversion from working on their marketing campaigns all day, it might be a little too easy to overlook the immense profits present within the niche.

A recent CNN report profiled Steve Demeter, creator of Trism, a game for the Apple iPhone. Priced at about $5 per download, the game which is similar to bejewelled, has generated $250,000 in profits in its first 2 months, giving aspiring game developers an easy distribution channel through the iPhone and the app store.

Likewise, TechCrunch recently reported that PlaySpan which deals with virtual currency for online games has raised $16.8 million Continue reading →

Friday Podcast: Book Writing Tips From Daniel M Clark

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daniel m clarkI met Daniel M Clark AKA HecticDMC on the ABestWeb affiliate marketing forum earlier this year. Besides being the author of two books, “Success with Cafepress” and the recent “Big Book of Spam”, Daniel is also a work-at-home dad and affiliate marketer.

During our discussion on the Friday Podcast, we talked about:

  • How Daniel got started and involved with internet marketing
  • Whether you should create a brand for a series of books or brand yourself as an author
  • Self-publishing options for authors
  • Writing tips for authors
  • Creating publicity for your book

If you’re an author, you will want to check out the interview:

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Links:

Social Media Menace: A Guide To How To Irritate Friends and Make Enemies

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If you use social traffic channels and social networks like Twitter, Facebook, MySpace, it’s not uncommon to receive junky marketing message from strangers promoting acaiberry, dating offers, viagra, gaming and adult offers.

But what happens when friends send you these messages?

irritation

Granted, it won’t be as overt as a “Hi, I’m Natasha, I would like to chat with you

Talk to me now at: [Adult friend finder affiliate link]”

But still, some of the things that rankle my Continue reading →

Affiliate Summit West 2009 Las Vegas Highlights

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One of the perks of heading to Affiliate Summit West at the Rio hotel this coming January is the opportunity to meet the various guests on the Friday Podcast, some for the 1st time and some of the 10th time.

las vegas

Next on the list would be the terrific networking events and parties, especially the near legendary ones hosted by the ShareASale affiliate network, and if you’re lucky, you’ll get to bring home a polaroid with SAS founder Brian Littleton in his trademark sweatervests.

This isn’t to say that the sessions are to be unrated. Continue reading →

Friday Podcast: Affiliate Management Insights From Todd Crawford

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todd crawfordIt’s hard to picture Todd Crawford as being involved in affiliate management when he looks like a rock star.

Having cut his teeth as VP of Sales at affiliate network Commission Junction which he helped co-found in 1998, Todd has also served as VP of sales and business development at Digital River’s oneNetworkDirect affiliate network.

He’s also won the Affiliate Summit Affiliate Marketing Legend award last year.

I had Todd come on the Friday Podcast and we talked about:

  • How he got involved in the affiliate marketing industry
  • How the affiliate industry has progressed and whether a set of best practices might evolve
  • Considerations for companies adding affiliate marketing to their sales and marketing channels
  • How affiliate networks compare with CPA networks in their business operations
  • Business growth tips for affiliate marketers

Check out the Friday Podcast:

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Are You In For A Profitable Affiliate Christmas?

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Christmas is the biggest shopping season of the year and not getting even a small campaign up means you are facing a huge opportunity cost.

Talking to a couple of experienced affiliates, I got the sense that even they were somewhat jaded after years of doing Christmas and holiday promos.

christmas angel

Luckily eBay has released market research on toy ideas for the holiday season. (see the study here)

Continue reading →