Return visitor and affiliate marketing veteran Sam Harrelson came on the Friday Podcast to share his thought on social media interaction and marketing and the strategies behind his newly launched podcast network, Thinking.fm.
During the course of our conversation, Sam talked about:
How he got involved in online marketing and his quest to become a Renaissance man.
How he has “given up marketing”
Ethics and morals in affiliate marketing
What inspires him to podcast
The origin and direction of his Thinking.fm podcast network
Monetization options for podcast network owners
One of his favorite podcasts and why it works effectively
Sam’s one of the deep thinkers in the internet marketing industry and it’s always a pleasure to talk to authority who helps shape the industry.
Affiliate Summit co-founders Shawn Collins and Missy Ward made a joint appearance on the Friday Podcast, giving insights into behind-the-scenes actions at Affiliate Summit, together with updates on two ongoing projects, Geekcast and FeedFront.
During our conversation, we talked about:
The history and growth of the Geekcast podcast network and upcoming plans
The expansion and growth of content on Geekcast beyond just affiliate marketing
Incentives and admission criteria for would-be Geekcast podcasters
Details and the launch of Missy’s new podcast, “The Spew”, soon to debut on Geekcast in late March
The addition of video content on Geekcast
Shawn’s tips on getting started as a podcaster
How to organize and structure a winning podcast
The growth of FeedFront magazine
The upcoming inclusion of AffStat data in FeedFront
Missy’s new involvement with the affiliate program for DIYThemes (publisher of the Thesis WordPress theme)
Highlights and details of the upcoming Affiliate Summit East (Aug 9-11, New York City)
Have you looked at the lucractive world of affiliate marketing for sport franchises and sport-related marketing? Football Fanatics affiliate manager Jason Rubacky came on the Friday Podcast to talk about the wide range of products available under his company’s banner and tips and techniques to successfully promote these items.
During the Friday Podcast, we touched on:
Jason’s experience as an affiliate and affiliate manager
How Football Fanatics got started and it’s position as a leader in the sport affiliate marketing field
Information on the Football Fanatics affiliate program and it’s listing on Commission Junction, ShareASale and it’s in-house program
Upcoming enhancements to it’s partner manager (affiliate) interface
In addition to football, you can also promote hockey, surfing, NASCAR and MMA (mixed martial arts) products
How to effectively generate traffic for your sports affiliate site
Pro teams vs College teams: which drive more traffic, and importantly, have greater profit potential
We covered quite a bit of ground during the interview, check out the podcast below:
I’d been talking briefly with industry veteran Lisa Riolo at some of the affiliate events over the past year and inviting her on the Friday Podcast was the first opportunity I’d been able to speak with her at some length.
Lisa’s one of the best resources in the affiliate industry, having a blend of brick-and-mortar business operations experience, together with her stints in the online world. Lisa previous experience includes a senior vice president of business development role at Commission Junction and managerial roles at Peet’s Coffee & Tea and Bank of America.
During our call, we discussed:
How she got involved in the world of affiliate marketing
The growth of CJ’s account development team from a headcount of 4 initially to its exponential growth phase involving hundreds of people
Her focus on accountability and being able to quantitatively measure results in order to grow a business rapidly
Her milestone projects in internet marketing, including stints with Eben Pagan
Her system for getting things done and enhancing your personal productivity
How to balance growing your business with a healthy work-life balance
Defining value as growth factor for your business and how to deliver it to customers
Business owners and successful affiliates will get several actionable takeaways from this session.