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Archive of ‘podcasts’ category

Friday Podcast: Affiliate Management and Super Affiliate Tips From Heather Paulson

heather paulsonHeather Paulson’s one of the guests I’ve been looking forward to inviting on the Friday Podcast for some time and the 6 month wait has been worth it. Besides being a very technically competent marketer, Heather founded her own full service internet marketing agency, Paulson Management Group, which offers affiliate management, search engine optimization and pay per click management services among others.

Having racked up experience at affiliate management firm PartnerCentric, as well as serving as a contractor for Microsoft’s iSEM team, Heather also sits on the boards of the Affiliate Summit and Affiliate Classroom.

During our discussion, Heather talked about:

  • Issues and considerations for merchants adding affiliate marketing as a new component to their marketing strategy
  • Advantages and disadvantages of using an outsourced affiliate program agency compared to hiring an in-house affiliate manager
  • How affiliate managers can enhance programs they manage with some best-of-breed industry practises
  • Tips for better affiliate project management (from the affiliate and affiliate manager perspective)
  • An insight into how super affiliates operate and key strategies and techniques they use
  • How affiliates can get more out of working with their affiliate managers
  • Resources for affiliate marketers and tips for growing and scaling your business

Check out the podcast below:


Friday Podcast: PPV Strategies With Josh Todd

Josh ToddJosh Todd has racked up experience as both an affiliate and affiliate manager, with his pet topics being PPC (pay-per-click) and PPV (pay-per-view) forms of traffic generation.

In fact, with the scarce information available on PPV techniques, Josh has quietly been the go to guy for such information for many marketers.

Although some may loosely associated PPV with PPC or even media buyinig, there’re a number of differences and Josh came on the Friday Podcast to give specific tips on PPV. He also talked about:

  • What is PPV and how does it work
  • PPV traffic networks explained
  • The 2 recommended PPV networks for new marketers
  • Top mistakes when using PPV and how to deal with it
  • Offer selection and optimization with PPV traffic
  • PPV tracking and analystics
  • The 365AdSolutions network

Check out the Friday Podcast below:


Uppdate: Josh has since left 365 AdSolutions and has started his own CPA network, TriFoxMedia.

You can also check out a recent interview on CPA offer promotion strategies.

Friday Podcast: Optimizing Your Web Business For Success

msdanielleDanielle Nagami is a California-based internet marketing consultant and blogs at MsDanielle.com covering SEO, PPC and provides marketing campaign optimization services for clients, primarily large brick-and-mortar businesses.

Having worked with large campaigns, I had a chance to ask her about setting up and launching new websites, especially for internet marketers with smaller operations.

During our discussion, we talked about:

  • How Danielle got involved in internet marketing
  • The elements to create a long term and sustainable web business
  • How to organize your site structure for user accessibility and search engine crawlability
  • Conducting competitive research and using that data in your campaign
  • How to optimize your site, including specific techniques
  • A case study of a successful website which is tweaked regularly
  • How to incorporate specific techniques to increase repeat visitors and customer retention

Check out the podcast below:


Friday Podcast: Traffic And Conversion Strategies With Rachit Dayal

rachit dayalRachit Dayal is a Singapore-based internet marketing consultant who focuses on traffic generation, sales conversion and business growth strategies for entrepreneurs and businesses.

He’s also a Google AdWords Certified Professional and has managed a number of marketing campaigns for businesses going the online route. I invited him on the Friday Podcast and he mentioned a recently client for whom he increased monthly revenue from $2,000 to more than $40,000 mainly through the use of AdWords and Google’s suite of webmaster tools and other resources.

In many cases, Rachit often goes to free resources, even though he subscribes or has bought paid ones.

This’ll be an interesting interview for new and intermediate level marketers, as you’ll discover:

  • How Rachit got started with internet marketing
  • AdWords campaign set up and optimization tips
  • Keyword tools to enhance your PPC campaigns
  • How you can use analytics tools to enhance your profits
  • Rachit’s conversion system including techniques you can use now
  • Alternative uses for Google AdWords for your marketing efforts

Check out the podcast below:


Other resources:

Friday Podcast: Affiliate Strategies With Ruck

Veteran affiliate marketer Ralph Ruckman, better known as “Ruck” has gone full circle, from operating as an affiliate using blackhat/grayhat/whitehat techniques to founding his own CPA/affiliate network, Convert2Media with 3 other co-founders.

ruckA presence on multiple internet marketing and affiliate marketing forums, Ruck is a warehouse of knowledge, having been in the affiliate marketing trenches and having seen the good and bad parts of the industry.

Ruck’s known for his brutally frank, no-BS approach to speaking his mind. You either love his honesty, or in the same breath, hate him for showing the ugly side of things.

I’d been looking forward to talking to Ruck for some time and got him to share his thoughts during our call.

We talked about:

  • How he got started in internet marketing
  • His role in participating in forums and starting the CashTactics blog (now operated by Kris Trujillo)
  • His views on the affiliate industry, especially on the recent FTC press conference
  • How to look for hot niches to promote in affiliate marketing
  • How to build your affiliate business
  • Convert2Media’s recent adjustment in sub-affiliate recruitment incentives
  • Important facts every affiliate needs to know about scrubbing and shaving
  • Convert2Media’s upcoming coaching programs for affiliates
  • C2M’s next evolution as a full service internet marketing agency

Check out the podcast below:


Friday Podcast: Successful Affiliate Marketing With Billy Kay Knoblach

billykay knoblachB. Knoblach, better known as “BillyKay” is a prominent personality on the affiliate marketing forums like ABestWeb and AffSpot.

As an affiliate marketing veteran, he’s been in the business since 1989 and has learned a lot along the way, mostly through trial and error, to the point of owning his flagship site: The Mail Order Shoppe and several successful niche affiliate sites.

Coupled with a quick wit and ready smile, BillyKay’s one of the friendliest personalities in the industry and a quick business mind to boot (plus some skill at video poker).

So even though we’d bumped into each other at the Affiliate Summit, I’d been looking forward to having a chance with him to discover:

  • How he first got involved in affiliate marketing
  • How he researches and develops unique angles to market his products
  • Incorporating the concept of scarcity and urgency in his affiliate promotions
  • His experience as a merchant and examples of successful affiliates promoting his programs
  • Tips for successful networking and build your affiliate expertise
  • Search engine optimization and keyword strategies
  • And a whole lot more!

Check out the podcast below:


Note: The Engraved Crystal Shoppe and Custom Signs and Plaques have affiliate programs listed in the ShareASale affiliate network.