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Posts Tagged ‘blogging’

Survivor, Big Brother And The Social Dynamics Of Twitter

I’d been talking to Software Project’s Mike Peters about the value of social media tools like Twitter and how much value they add to your internet business, and he came up with some interesting analogies.

In the “chatterspace” of micro-blogging platforms like twitter, it’s not uncommon to see posts like “Feeling hungry. Going to get a burger” or “Just picked a bunch of lint from my belly button. Yuck!”. The question is, does this help or hurt your brand?

Mike alluded platforms like Twitter to the reality show “Big Brother” where “voting is done by people at home, people at home typically vote out all those who don’t say much, don’t swear, don’t take enemies etc. Those type of people typically end up being the first to leave”

As the current situation stands, the rabble rousers sometimes do end up with the most number of twitter followers by virtue of (more…)

The Google “Duplicate Content Penalty” Doesn’t Exist…Now What?

duplicate content

Jeremy Palmer sent a twitter update that often discussed “Duplicate content penalty” has been refuted by Google in a recent webmaster central blog post.

So the word from big G! is:

Let’s put this to bed once and for all, folks: There’s no such thing as a “duplicate content penalty.” At least, not in the way most people mean when they say that.

There are some penalties that are related to the idea of having the same content as another site—for example, if you’re scraping content from other sites and republishing it, or if you republish content without adding any additional value. These tactics are clearly outlined (and discouraged) in our Webmaster Guidelines:

  • Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
  • Avoid… “cookie cutter” approaches such as affiliate programs with little or no original content.
  • If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

If you weren’t already aware, a wordpress blog creates “duplicate content” just because of the way the pages are structured.

A “domain-name/page-1/” and “domain-name.com/blogging/2008/09/10/todays-post.html” might contain the same content. Unless you’re willing to spend a little time setting “no follow” tags on sections on your blog, you are already publishing duplicate content on the web.

I’m not overly disturbed that (more…)

How To Unleash Your Secret Blog Weapon!

Whether you’re a new internet marketer or a SEO or PPC affiliate looking for sources to generate traffic and convert that into profit, chances are you’ve either explored or are harnessing the traffic and profit potential of blogging.

In the last 2 years, since I’ve been growing my internet business, two key steps:

1) posting quality content and

2) achieving authority status in the niches I operate

have played a key part of my success.

Successful, long-term blogging goes beyond just harvesting the most popular and/or profitable tools from keyword tools and bashing out keyword-dense content.

It should also encompass planning skills and management skills to be able to publish original, quality content a year, two years or longer down the road.

What most marketers may not realize is that following a step-by-step system can greatly reduce the amount of effort needed to blog prodictively and effectively.

The Secret Blog Weapon coaching program I’m launching today is a result of more than a year’s worth of research into the most relevant topics and techniques new and experienced bloggers need to have at their fingertips, together with a system designed to either kickstart your blogging efforts or bring them to a new level.

What I’ve done my best to achieve has been to:

  • Identify critical skills that bloggers need to possess (and develop them if they don’t already have them)
  • Organize your blog effort around a proven system to maxmimize your results
  • Create a system to build a brand and effectively use this brand to build your business

You can find more details about this comprehensive 6-month program at: SecretBlogWeapon.com

secret blog weapon

Is Your Business Going To Survive The Economic Storm Ahead?

One thing I’ve noticed in talking to peers and new internet marketers recently is that although both categories of internet business owners will build similar types of sites, the way they build their sites are radically different.

I’ve had experience in construction and I’ll use some building analogies here.

New marketers tend to build like houses (ie businesses) in a pre-fabricated fashion. They tend to use templates that a thousand other website owners are using, tend to use the same cookie cutter techniques that’re mentioned on blogs, forums, ebooks, (even high-end coaching programs), yet their results are below expectations.

What’s happened?

I call this the “DryWall” or “SheetRock” mentality.

drywall

When I lived in a rural Ohio, I rented a duplex for $275/month. The house was nothing to write home (literally) about, being a wooden frame with drywall (essentially a higher grade plaster-of-paris that kids use to make ‘clay sculptures’) on the inner and outer wall and with fiberglass stuffed in between as insulation.

In the summer, the heat went right through the walls as if they weren’t there. And in the winter, aside from the biting wind and the snow, we got almost the full effects of the cold Ohio winter.

How’s this relate to internet marketing?

New marketers will build their businesses like a pre-fabricated house – assemble a wooden frame, hammer some drywall together, slap on a quick coat of paint, and start doing business.

Although this might work well for some quick cash, it doesn’t (more…)

Graywolf and the BlogHer Sex Divide

A couple of days ago, Michael Gray AKA Graywolf posted a controversial post “Is the BlogHer Conference Guilty of Sex Discrimination” – lambasting the event for not including male speakers (although they were welcome to ask questions during the sessions and speak at open mic sessions).

While I won’t go as far as to call BlogHer founders Lisa Stone, Elisa Camahort Page and Jory Des Jardins “evil and sexist pigs”, it’s worth looking at whether Michael is justified in his accusations.

I took a look at the BlogHer 08 brochure, a massive 50-page PDF including the conference schedule and speaker profiles and the lack of male speakers stood out.

men vs women

Is it wrong for an event to exclude male speakers?

I guess it would be easy for conference organizers to point to speaker submissions or to a speaker email link and say that they’re opening the doors to male presenters. It’s another thing to go out and proactively seek out and invite qualified presenters outside of your normal demographic (eg: mommyblogger, seo experts, ppc specialist, daddy bloggers, etc).

A community only grows when (more…)

Yahoo! MyBlogLog Service Updates – Worth The Wait?

Yahoo! MyBlogLog has included a couple of updates since the last time I took a close look at the service.

For one, sorting through “followers” and considering reciprocal “friend adding” is easier because you can filter through the list of friends in a pretty speedy fashion (especially if you have a hundred or more pending followers).

mybloglog pending

A number of weeks ago, MyBlogLog community manager Miss Tilly mentioned the introducing of a Connector widget.

It looks like (more…)