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Posts Tagged ‘pepperjam’

“The 8 Things You Wished Your Affiliate Manager Had Told You” Meme

I’ve been tagged by Pepperjam Affiliate Marketing Director Robyn Martin (and soon to be Mrs Kris Jones) in the latest incarnation of the “8 things about me” meme. Instead of telling you more things beyond what’s already in my bio, I’d like to focus on 8 things I’ve learned about affiliate marketing.

Here are the tag rules:

Here are the tag rules:

  • Each player must post these rules first.
  • Each player starts with eight random facts/habits about themselves.
  • People who are tagged need to write about their eight facts on their blog.
  • At the end of your blog post, choose eight people to get tagged, list their names, and link to them.
  • Don’t forget to contact them telling them they’re tagged. Also, point them to your blog post so they know what to do.

Here’re the my 8 “facts”:

  1. Payouts don’t tell the entire story. If an offer doesn’t convert, even at $150 a lead, it doesn’t do you any good.
  2. The Affiliate marketing big guns are using PPC (PayPerClick) traffic to drive traffic in great volume to their sites. Check out Gauder Chaudry’s PayPerClickFormula and blogs from PPC Super Affiliates like Shoemoney, Amit Mehta, Kris Jones and Geordie Carswell, Andrew Johnson, Shawn Collins’ Affiliate Tip and Aojon’s Affiliate Marketing Blog among others if you want to gain the competitive edge.
  3. Knowledge is going to be your biggest weapon and who you know is going to be a big part of it. I like visiting and more importantly, contributing to forums like the WickedFire Affiliate Marketing and 5Star Affiliate Marketing Forum. Once I get a number of projects off the ground, I plan to get more involved in ABestWeb. If you haven’t listened to ABestWeb founder Haiko De Poel’s “Affiliate Marketing Today” podcasts on WebmasterRadio from back in 2004 and 2005, you’re missing out.
  4. Join a quality CPA network. Do your homework, check network reputations with other super affiliates. Make sure you have a great affiliate manager supporting you. Besides giving you marketing tips, they can help bump your commissions once you start generating quality leads. I like Copeac (Danielle Iovino), AzoogleAds (Erin Hughes) and MaxBounty (Jessica Dagg). [If you join as part of my affiliate network through my links. Drop me an email and I'll help you get started].
  5. Internet Marketing is more about “Marketing” than merely the “Internet”/tech side of things. You need to be able to establish rapport, build relationships with merchants, affiliate networks and fellow affiliates. If you’re a prima donna, you get relegated to the “has beens” once your numbers drop. Build bridges, create connections to key players in your market. Do whatever you said you’d promise to do. [Many marketers fail on this point...]
  6. Constantly add value in whatever you do. If you’re looking for the quick fix, or a shortcut to bumping your affiliate revenue, you can probably game one of the sites out there and get a blip on your commissions for the month, but it’s not likely to be long term. Focus on building a long term business and it’ll continue bringing you income even when you’re not tending to it (which was the original intent of starting a business, wasn’t it?)

Ok, I better add 2 personal “bits” to (more…)

Building A Niche Community To Better Monetize Your Affiliate Marketing Efforts

Most PPC Marketers would probably send traffic direct to the Affiliate Marketing/CPA (cost per acquistion/action) offers landing page. But here’s an idea, build a niche community, like the folks at newly launched Boomj.com are doing.

You might’ve received a notification about the site targeting Baby Boomers and “Generation Joneses” last week.

boomj

It appears to be a fairly “mass” campaign, rather than a targeted one because I’m clearly a “Gen Xer” (born between 1965-79).

Although guys like Shoemoney, PepperJam’s Kris Jones, Gauher Chaudhry and Amit Mehta do really well with PPC traffic to CPA offers, I’m thinking that building a dedicated niche community helps you get better leverage out of your lead generation efforts.

With Gauher’s background in information marketing, I’m sure he’s one of the frontrunners in putting this process into action.

This requires a paradigm shift, from going beyond just a product-based focus to (more…)

MyBlogLog Social Traffic Credibility and Attempts To Cripple Spammers

MyBlogLog can be a source of highly-targeted, relevant and free traffic if you know how to use it effectively.

But increasingly, spam marketers have been bombarding the social networking site, such that there is a toggle to view messages only from members of your social network (and cut out messages from non-members (potentially spammers).

MyBlogLog obviously views the matter seriously enough to take further measures.

Witness the latest salvo:

mybloglog

I was in the midst of posting messages to PepperJam’s Kris “Mr Pepperjam” Jones and Robyn Martin‘s MyBlogLog profiles. [To comment on the latest Meet the PepperJam Team video]

There’s now a daily message cap of about 20 messages sent per day.

[Check out the MBL blog post "Spam-a-lama-dama" for details]

In my opinion, MyBlogLog is one of the most, if not THE site, for (more…)

PepperJam’s Kris Jones Dishes Out Super Affiliate Marketing Tips

I had a blast at Affiliate Summit West this past January (though it seems like a year ago…) and besides meeting up with luminaries like Shoemoney, Scott Jangro, Shawn Collins, the enigmatic e-book “crusade” Jon F of WickedFire, PlanetAndrea, a major highlight was meeting PepperJam head honcho Kris Jones in the flesh.

kris jones and andrew wee

PepperJam head honcho Kris Jones and Andrew Wee at Affiliate Summit West, Jan 2007

If you’ve been reading the PepperJamBlog for any length of time, you’d discover a treasure trove of information and can bump up your Internet Marketing efforts.

In his latest post “Affiliate Marketing – Thinking Outside the Box“, Kris dishes out the dirt on how he recently executed a campaign grossing $30,000 in sales, netting $15,000 in profit. And while some Super Affiliates may net six or seven figures in income per month, consider that Kris spent 15 minutes setting up this campaign.

So Kris has made a killing off UGG Boots.

How would he further enhance his efforts? (more…)

How Big Is Your…And An Overview of RSS

Newer Internet Marketers continue to be confounded, bewildered and frustrated by RSS.

Sure, everyone may know that it stands for “Really Simple Syndication”, or “Rich Site Summary”. Or if you go back to it’s earlier definition RDF Site Summary.

But what does it all mean?

And is it a new technology.

Again, like blogging, RSS traces it’s roots for a number of years. To 1999 in fact.

RSS is a way of accessing content from blogs and podcasts via a easy to use interface.

While RSS was used to broadcast content from personal blogs previously, increasingly businesses and online marketers are using RSS feeds as a means of generating brand awareness and to promote products and services too.

The bugbear with RSS however, lies in the fact that it requires some techy know how to set up successfully.

Microsoft has announced that the new Windows Vista incorporates RSS support.

Given that I will be holding back on a Vista upgrade for some time (and I suspect others will also), here’re some intermediate solutions.

My preference is to install the Mozilla Thunderbird email client, which incorporates RSS support.

Another program I like is the Blog Explosion RSS Reader.

If you’ve just started out with your blogging efforts, joining (more…)

Overture Keyword Selector tool R.I.P. 2007?

For a number of days I’ve been unable to access the keyword selector tool over at Overture Keyword Selector tool.

Though the results lag real time searches by about 2 months, they’re good for getting an indication of search volume and related searches for given keywords and keyphrases.

In the past few weeks, there’s been speculation that with the launch of the new Yahoo! Search Marketing (AKA Panama), the Overture tool might be taken down for good.

[Incidentally, Pepperjam head honcho Kris Jones gives a good overview of Panama with his post: The New Yahoo Search (aka, Panama) Looking More & More Like Google Adwords ]

While there’s no official word from Yahoo!, it looks like traffic to Overture, while dropping since the disruption in the service sometime around mid December 2006, is still very robust.

alexa overture

So it was a little surprising that the Overture tool appeared (more…)