In this edition of the Friday Podcast, I go into 5 important considerations if you’re serious about building your web business this year.
Note: The notes are pretty detailed, though the podcast itself contains even more content.
Enjoy!
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Duration: 18 minutes | Filesize:Â 4.5 mb
Notes:
I get many questions about the tactical aspects of internet marketing, like what’s the best webhost, which is the best CPA network, how to configure a xml datafeed, how to use an autoresponder, which is the best ebook.
If you’re interested, I mention a number of these in the course of my blogging and i’ve listed a couple in my recommendations tabs.
But here’s the kicker, although these ‘technical’ questions represent about 90% of the questions that get asked, it’s the 10% of other questions that will help you grow your business and explode your profits!
The other questions deal with building your business, and positioning it for long term growth.
At the root of it,
Succeeding in internet marketing is simple and fundamental
1) Find a need.
2) Match it with a solution (could be a product/service)
Macro Issues in Internet Marketing
Most important than the ‘how do i learn HTML’ type questions are the macro or higher level considerations of your business strategy.
Your business strategy works as a business plan or blueprint to help you identify what you should or should not be doing.
It also goes into how you should be doing it.
If done correctly, your business plan will give you the answers to the questions you might be wondering about – like how do I select a partner, how much should i budget for my expenses and how much you should charge for your products, which offers or products should i promote.
Your business blueprint will drive what you do and when you’re stuck or you’re wondering about the next action you should take, it determines which of the tiny pieces of blog or affiliate or seo or ppc tools and software you will need.
I want to give you 5 important factors to take note of as you’re building your business this year.
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1) TRUST
If you’ve dealt with a bank, insurance provider, realtor or another service provider who’s serious about building a long term relationship, you’ll notice that they will spend time to get to know you and what you’re about. If they were to try to force you to buy something the first time you met, it would seriously damage or even kill the relationship.
A significant part of the success I experienced in my business last year was due to the network i built up and the relationships and contacts i had made.
Spend a moment to think about the people you consider your good friends, and the people you do business with.
what is it that makes you trust them?
How would you bring those values and attitudes into your business?
Consciously or unconsciously, we buy from people we like and we trust.
As an internet marketer and as an affiliate,
promotion doesn’t always need to be something that you’re an affiliate or something you own. Might be a free resource.
You may not benefit from it, but your audience could stand to benefit greatly from.
Take a look at the products that prominent marketers like Wil Reynolds, Shawn Collins, Geordie Carswell, Sam Harrelson talk about and mention on their blogs.
Aaron Wall provides a number of free equivalents for products which other marketers are charging hundreds of dollars for, in a list of resources in his SEO Book. His intention is to help you grow your business and that builds trust.
Build trust.
You might recommend something free today, but if you build up your social goodwill bank (refer to blog post), you will reap the rewards later.
*** on a strong, reliable and trusted recommendation, conversions can be higher than 50%.
Continue reading →
Together with my buddy Amit Mehta yesterday, we had a great call with Seer Interactive founder Wil Reynolds (right) for our Super Affiliate Accelerator program.
